A Whole New Mind: Why Right-Brainers Will Rule the Future (32 page)

Tom Peters, Seth Godin, and Po Bronson offered a bevy of excellent editorial and marketing advice. Dan Charles, Jack Donahue, Lesley Pink, Alan Webber, and Renee Zuckerbrot read portions of the manuscript and made valuable suggestions. Jeff O’Brien and Bob Cohn deftly sharpened my arguments about outsourcing and the Conceptual Age. Jim Coudal and Susan Everett of Coudal Partners gave this parcel of ideas the striking visual identity you see on the book jacket and, I hope, lots of other places. Claire Vaccaro and her team did a sensational job designing the look and feel of the book’s interior. Mark Hill drew a great cartoon.

For this paperback edition, Jeffrey Cufaude did a brilliant job of helping me expand the Portfolios. His insights, feedback, and good humor were invaluable. Readers around the world also offered their suggestions for the paperback. I’m grateful for their contributions and extend special thanks to: Keri Alleton, Robert Ballard, Arnold Beekes, Glen Bell, Rasmus Bertelsen, Adam Blatner, Sarah Brophy, Kevin Buck, Anand Chhatpar, Patrick Clough, Ed Daniel, Patti Digh, Mike Doherty, Indra Dosanjh, Carl Garant, Jerry Gasche, Richard Gerson, Sean Heath, Helen Hegener, Jim Hurd, Bill Jeffrey, Jan Jopson, Victor Lombardi, Glenn Main, Phillip Marzella, Steve McCrea, Mary Migliorelli, Kenji Mori, Brian Mullins, Ziv Navoth, Steve Neiderhauser, Jimmy Neil, Roger Parker, Michael Pokocky, Stefani Quane, Peter Ralston, Basil Rouskas, Charlie Russell, John Seiffer, Mark Selleck, Phil Shapiro, Dipankar Subba, Tina Tecce, Nerio Vakil, Dan Ward, Colin Warick, Lena West, Bill Wittland, Simon Young, and David Yorka.

As always, my deepest gratitude is on the home front. The Pink kids—Sophia, Eliza, and Saul—are an endless source of wonder, pride, and humility. Although they’re still young, I’m happy to say that they all seem headed for high concept, high touch careers—Sophia as a novelist, Eliza as an art teacher, and Saul as the operator of a digger truck. Then there’s their mom, Jessica Anne Lerner, who contributed more to this book than she knows. Without her, my mind, my heart, and my life would not be whole.

Daniel H. Pink
is the bestselling author of
Free Agent Nation.
His articles on work, business, and technology appear in many publications, including the
New York Times, Harvard Business Review, Slate, Fast Company, Wired,
where he is a contributing editor. A popular speaker, he lectures to corporations, associations, and universities around the world on economic transformation and business strategy. Pink lives in Washington, D.C., with his wife and their three children. He invites readers to email him at [email protected] and to visit his website at
www.danpink.com
.

Table of Contents

Title Page

Copyright Page

Table of Contents

Introduction

PART ONE The Conceptual Age

One: Right Brain Rising

Two: Abundance, Asia, and Automation

Three: High Concept, High Touch

PART TWO The Six Senses

Introducing the Six Senses

Four: Design

Five: Story

Six: Symphony

Seven: Empathy

Eight: Play

Nine: Meaning

Afterword

Notes

Acknowledgments