J
oe Moglia, chairman of TD Ameritrade, has an idea that is less about
what
the president should do than
how
heâalong with Tim Geithner and Ben Bernankeâshould approach their jobs. Joe's big complaint has to do with communication.
This is the first time we've had to handle this situation, and it's incredibly complex and difficult. While it takes great minds to devise a solution, when it's time to explain it to the typical family, it needs to be kept reasonably simple and clear. If a football coach has a brilliant game plan on the blackboard but cannot simplify it so it is crystal clear to the players, that plan will not get executed properly. The probability for failure increases.
Our presidentâas articulate as he isâis allowing his team to sound like philosophers and researchers when they explain what is going on in the marketplace and what the business plan is to fix it. He needs to speak to this country in a way people can understand. It will foster confidence that the fate of the nation is in good hands.
Vince Farrell of the Soleil Group offers this related suggestion: “Monthly (or quarterly) White House dinners. Take a page from New York City Mayor Michael Bloomberg and have regular dinners with people from different industries and walks of life. Include finance types at every dinner, along with academics and social workers, industrialists and health care workers. Everyone has to sing for their supper in two minutes or less with the most important issue on their minds.”
G
ood suggestions, all. I hope someone in the White House pays attention.
Notes
Chapter 1: A Brief History of Bailouts
1
Daniel Gross,
Pop! Why Bubbles Are Great for the Economy
(New York: Harper-Collins, 2007).
Chapter 2: The Creation of the Federal Reserve, and Its Role in Creating Our Bailout Nation
1
Casimir Frank Gierut,
Taxpayers' Message to Congress: Repeal the Federal Reserve Banks; Pandora's Box of Criminal Acts
(Bunker Hill, IL: National Committee to Repeal the Federal Reserve Act, 1983), 31. (The Federal Reserve Act was passed in 1913 on a Sunday two days before Christmas when most of Congress was on vacation. Wilson's comments regarding the bill he signed into law were made years later.)
7
Stephen Mihm,
A Nation of Counterfeiters: Capitalists, Con Men, and the Making of the United States
(Cambridge, MA: Harvard University Press, 2007).
9
Johnson, “Historical Beginnings.”
10
Robert F. Bruner and Sean D. Carr,
The Panic of 1907: Lessons Learned from the Market's Perfect Storm
(Hoboken, NJ: John Wiley & Sons, 2007), 7.
11
G. Edward Griffin,
The Creature from Jekyll Island
, 4th ed. (Westlake Village, CA: American Media, 2002).
Chapter 3: Pre-Bailout Nation (1860-1942)
2
Daniel Gross,
Pop! Why Bubbles Are Great for the Economy
(New York: Harper-Collins, 2007), 29. (Morse was a reluctant entrepreneur who believed the telegraph was too important a public utility to be left to the private sector. He “repeatedly begged Congress to take control of the telegraph, and make the extension of lines a national project.”)
3
Jonathan Alter,
The Defining Moment: FDR's Hundred Days and the Triumph of Hope
(New York: Simon & Schuster, 2006), 341.
4
Harriss, C. L.,
History and Policies of the Home Owner's Loan Corporation
(Detroit: National Bureau of Economic Research, 1951),
www.nber.org/books/harr51-1
.
7
Harriss,
History and Policies
.
10
Harriss,
History and Policies
.
12
Wigmore, Barrie A., “The Crash and Its Aftermath: A History of Securities Markets in the United States, 1929-1933,” Contributions in Economics and Economic History, no. 58 (Westport, CT: Greenwood Publishing Group, 1985), 540.
Chapter 4: Industrial-Era Bailouts (1971-1995)
1
The company placed the blame for these losses and its subsequent difficulties on military contracts arranged under the Total Package Procurement (TPP) procedure instituted by former Defense Secretary Robert McNamara, a system “designed to end overrun claims by setting a strict ceiling on the final cost of any project.”
2
The TPP was a fixed contract purchasing program instituted by the Defense Department where defense contractors would bid for military programs based on their expected development and production costs and the government would pay only up to the contract ceiling. The losses involved in any contract would thus be shouldered by the contractor with the government liable only to the ceiling price.
Chapter 5: Stock Market Bailouts (1987-1995)
Chapter 6: The Irrational Exuberance Era (1996-1999)
3
Daniel Gross, “Wall Street Throws a Tantrum,”
Newsweek
, February 11, 2008,
www.newsweek.com/id/107571
; Gillian Tett, “Markets Throw One Tantrum after Another,”
Financial Times
, October 10, 2008,
http://us.ft.com/ftgateway/superpage.ft?news _id=fto101020081422295531;
“Carry On Screaming,”
Economist
, October 9, 2008,
www.economist.com/finance/displaystory.cfm?story_id=12381895
.
5
Charles Mackay,
Extraordinary Popular Delusions and the Madness of Crowds
, published in 1841; Edwin Lefèvre,
Reminiscences of a Stock Operator
, published in 1922-1923; and John Kenneth Galbraith,
The Great Crash, 1929
, published in 1955, are examples.
Chapter 7: The Tech Wreck (2000-2003)
1
Minutes of the Federal Open Market Committee meeting of August 20, 1996 (transcript).
2
Alan Greenspan, “Question: Is There a New Economy?” remarks at the Haas Annual Business Faculty Research Dialogue, University of California, Berkeley, California, September 4, 1998.
Chapter 8: The Backwards, Rate-Driven Economy