Invisible Influence (33 page)

negotiation and,
40
–41

neurological underpinnings of,
33
–35

Mindless Eating: Why We Eat More Than We Think
(Wansink),
140
n

Mirror neurons,
35

Mohawk hairstyle,
127
–28

Monkeys

imitation by,
25
–27,
33
–35,
56

social facilitation and,
189

Moon Dust–DNA watch,
123
–24

Moore, Don,
220

Moreland, Richard,
9
–11,
230
–31

Motivation,
16
–17,
187
–221.
See also
Social comparison; Social facilitation

Moving to Opportunity,
225
–28,
232

Music website experiment,
46
–49,
52
–53

Names,
14
,
150
–56,
161

hurricanes' influence on choice of,
16
,
153
,
154
–55,
156
,
170
–71

last,
169

phonemes in,
152
–53

prebirth secrecy about,
59
n

National Assessment of Educational Progress,
118

National Industrial Recovery Act,
223

NBA teams,
15
,
207
–8

NCAA teams,
208
n

Negotiation,
36
–41

Neighborhood effects,
226
–28

Newton (Apple),
184
n

Nike,
180

1984
(Orwell),
78
n

Nixon, Richard,
163

Nobel Prize winners,
66

Nolan, Jessica,
200

North Face,
103
,
109
–10

Note-taking,
195

Nouveau riche,
130
–31

Novelty,
16
,
164
–71

benefits of,
164
–65

Chinese characters experiment,
157
–60

Goldilocks effect and,
166
–71,
230

Obama, Barack,
141
,
220

Occupation and social class,
92
n

Ogbu, John,
118
–19

Oops! . . . I Did It Again
(album),
43

Opower,
202
–3,
209
,
216
n,
219
–20,
232

Opportunity costs,
126

Optimal distinction,
16
,
171
–81,
230

automobile selection and,
177
–79

in eating club members,
173
–76

Orwell, George,
78
n

PalmPilot,
184
n

Pantone,
148
,
149

Pantoneview,
148

Parakeets, social facilitation and,
190

Parallel parking,
16
,
195

Parking

parallel,
16
,
195

preferences,
49
–52,
53

Pasarell, Charlie,
212
–14

Phonemes,
152
–53

Physical appearance similiarity,
30
–32

Physical attraction,
6
–11,
230
–31

Pierce, Paul,
207

Plato,
6
–7

Point of light experiment,
21
–23,
28
,
47
,
74

Politics, social comparison in,
220

Polizzi, Nicole (“Snooki”),
99
–101,
180

Pope, Devin,
207

Prada,
129

Premotor cortex,
33
–35

Presley, Elvis,
45

Princeton University,
3
,
46
,
171
–76

Privacy,
59
–60

Pronin, Emily,
3

Public Works Administration,
223

Quitting,
217
–19

Race, academic performance and,
16
,
117
–20,
141
–42

Rand, Ayn,
78
n

Rand, Lindsay,
141

Rats, social facilitation/comparison and,
189
,
215

Reagan, Ronald,
162

Relative performance.
See
Social comparison

Republicans.
See
Conservatives/Republicans

Rizzuto, Phil,
73

Robinson, David,
207

Rogers, Todd,
220

Rolex watches,
135

Romain Jerome,
123
–24

Ronaldo, Cristiano,
127

Roosevelt, Franklin D.,
162
,
223

Rowling, J. K.,
45
–46,
53
,
54
–55,
150
,
179

Ruggeri's restaurant,
73
,
74

Running speed,
16
–17,
195
,
221

Salganik, Matthew,
46
–47,
53

San Marcos, California,
200
–202,
203

Schultz, Wes,
200

Scion (Toyota),
144

Section 8 housing,
225

Sherif, Muzafer,
21
–22,
24

Siblings

birth order in,
16
,
64
–70

same-
vs.
opposite sex,
69

similarities in appearance of,
30
–31

Signals,
101
–28,
180
,
230

benefits of using,
104

branding as,
131
,
133
–35

changing meaning of,
104
,
107
–10,
139

costs as,
123
–28

counterfeiting and,
137
–39

persistent,
127
–28

practical applications of,
139
–45

Similarity.
See also
Familiarity; Imitation; Optimal distinction

benefits of,
160
–62

Goldilocks effect and,
166
–71,
230

practical applications of differentiation and,
181
–85

social class and,
86
–96

trend prediction and,
155
–62

“Situation, The.”
See
Sorrentino, Mike

Skin tone,
16
,
120

Snob effects,
74

Snooki.
See
Polizzi, Nicole

Soccer,
63
–64,
65
,
66
,
205
–7

Social class,
86
–96

advertising and,
94
–95

automobile preferences and,
86
–87,
90
–91

nouveau riche,
130
–31

shopping habits and,
95

Social comparison,
196
–220

energy conservation and,
196
–204,
216
n

losing and,
204
–19

practical applications of,
219
–20

Social desirability,
5

Social facilitation,
189
–96

defined,
189

practical applications of,
220
–21

reasons for,
195
–96

task complexity and,
193
–95

two main areas of research on,
189
n

Social pressure,
29
–30

Social psychology,
188

Social science,
14
–15

Social Security Administration, U.S.,
153

Soft drinks, regional terms for,
24
–25

Sorrentino, Mike (“The Situation”),
101
,
110

Soul mate concept,
6
–8

South Africa,
121

Soyuz
space shuttle (watches made from fragments of),
123

Spears, Britney Jean,
42
–45,
53

Speed dating,
41

Sports/athletics,
63
–67

birth order and,
16
,
64
–67

losing in,
17
,
204
–8,
211
–18

Sports Illustrated,
94
,
212

Stanford University,
111
–14,
190

Starbucks,
97

STEM (science, technology, engineering, and math) fields,
120
–21,
142

Stengel, Casey,
73

Stephens, Nicole,
86
–91

Structured Liberal Education (SLE),
112
–14

Sunglasses evaluation experiment,
132

Superordinate identity,
144
–45

Symposium, The
(Plato),
6
–7

Tennis,
211
–14,
216
,
217
,
218

Terrace (eating club),
174
–76

Tiffany & Co.,
101
,
137

Timberlake, Justin,
44

Tips, increasing,
57

Titanic
(watches made from steel of),
124

TiVo,
183
–84

Tocqueville, Alexis de,
78

Toyota,
144

Trends, predicting,
149
–62

in automobile preferences,
156
–57

Chinese characters experiment,
157
–60

in name choices (
see
Names)

Triplett, Norman,
188

Trust,
39
–41

T-shirts, logos on,
132
–33n

Twin studies,
68

Twitter,
81

Uncertainty, conformity and,
23

University of California, Berkeley,
220

University of Michigan,
191

University of Pennsylvania's Wharton School.
See
Wharton School

University of Pittsburgh,
9

Upper class,
90
,
92
n,
93
,
95

Vacheron Constantin,
135

Van Boven, Leaf,
172

Vervets, imitation by,
25
–27

Vogue,
94

Volkswagen,
156
–57

Vouchers, housing,
224
–25

Wansink, Brian,
140
n

Ward, Morgan,
132

Washington, George,
162

Watches,
16
,
123
–25,
128
,
135

Welfare policy, attitudes toward,
15
,
104
–7

Wharton School,
15
,
150

Williams College,
88
–89

Wimbledon,
212
–13

Women in STEM fields,
120
–21,
142

Working class,
90
–91,
92
,
94
,
95
–96

Wristbands, geeks wearing,
110
–14,
180

Yates, Dan,
198
,
202

Zajonc, Bob,
190
–95

Zhang, Yao,
150

Zone of possible agreement,
37
–38

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