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Authors: Aziz Ansari,Eric Klinenberg

Tags: #Biography & Autobiography, #Humor, #Nonfiction, #Retail

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BOOK: Modern Romance
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I told Leila that this brought up another point: that
Get Married or Die Trying
would be a great name for her debut rap album.

Eventually Leila decided to get married. She told her mother that she was ready for a husband, and her family quickly found a suitable man. They spoke by phone and had a few visits with each other’s families, though not any private time together. Leila was nervous. But she had the impression that “he really loved me.” More important: “He was offering me a chance to start my own life.”

Unfortunately, the new life he offered wasn’t much of an improvement. The husband was basically as controlling as her parents. He would get upset when she went places without telling him. Leila was ready to be a modern, independent wife, but her husband wanted something more traditional. Neither Leila nor her husband was happy with the situation, and one day he came home and announced that he wanted a divorce. “The decision wasn’t mine,” Leila said. “And it wasn’t easy. My parents kept things hanging—they wouldn’t let me sign the divorce papers, because they had an idea that we might get back together. I had to move back in with them. I had a curfew again, around eleven
P.M.
, depending on my dad’s mood. I had to report where I was going. They called me all the time.”

Leila was stuck in limbo. Her husband didn’t want to be with her. Her parents wouldn’t help her find another man because they didn’t want her to get divorced. “So I actually waited for them to leave town and then I went to court and got divorced without them knowing,” she explained. “They were furious, and they basically grounded me. I was on house arrest for months. Now the guy I was with is getting remarried, and my parents are willing to move on too.”

Grounded? You realize I haven’t been grounded by my parents since I had a bed frame that was shaped like a bright red race car. I couldn’t imagine being under such strict supervision. I would do anything to get out of it—and so would the Qataris.

Qatari women’s stories about feeling trapped at home and lacking basic adult freedoms sounded surprisingly similar to the stories we heard from the older American women we interviewed at the senior center in New York City. And, as for the Americans, for Qatari women marriage offered a way out. But the contemporary Qataris also have another option for getting a taste of freedom: digital technology.

With the rise of smartphones, social media, and the Internet, young Qataris are using technology to flout these repressive rules. For instance, socializing with the opposite sex in public is not allowed, so Qataris are using the Internet to organize small private parties in hotel rooms. One of the young women we met told us that hotels are a big part of Qatari culture, because that’s where you find bars and restaurants, and these days it’s not uncommon to receive a group message that tells people who know one another to meet in a certain room. Once they arrive at the hotel lobby, the cover provided by the females’ burkas allows them to wander in anonymously and go wherever they need to go. By blending something old, the burka, and something new, the Internet, Qatari youth have created their own novel way to connect.

Qataris are not getting all the benefits of the Internet. Online dating sites have yet to take off. Instagram is starting to spread, but the culture frowns upon taking photos of all things personal, so instead people shoot and share interesting objects that they see in public life. “We’ve always been a photophobic society,” one of the Qataris we interviewed told us. “People don’t want any record of themselves in public. Especially when people are out in clubs or malls. Their families could get very upset.” The record of such photos would be potentially scandalous.

Then came Snapchat. The app works on the promise that the image you send will disappear from users’ phones after a few seconds. The app has allowed young Qatari singles to take risks in the privacy of their phone world that would be unthinkable otherwise.

“People send all kinds of photos, from explicit to casual,” a young woman explained. “The technology is making people more ballsy. It gives people a way to connect.” Occasionally things go wrong, of course. Sadly, “guys sometimes get photos of girls [through screengrabs] that would dishonor them and then use that to extract things from them,” we learned. But overall, the young people we met argued, social media is giving people in Qatar and in the United Arab Emirates more new ways to meet and express themselves.

In the Emirates, and pretty much everywhere, social media and the Internet are introducing all kinds of new options into social and romantic life. And while it’s exciting, sometimes even exhilarating, to have more choices, it’s not necessarily making life easier.

CHAPTER 4
CHOICE AND OPTIONS

M
y parents had an arranged marriage. This always fascinated me. I am perpetually indecisive on even the most mundane decisions, and I couldn’t imagine leaving such an important choice to other people. I asked my dad to describe his experience to me.

This was his process.

He told his parents he was ready to get married, so his family arranged meetings with three neighboring families. The first girl, he said, was a “little too tall,” and the second girl was a “little too short.” Then he met my mom. After he quickly deduced that she was the appropriate height (finally!), they talked for about thirty minutes. They decided it would work. A week later, they were married.

And they still are, thirty-five years later. Happily so—and probably more so than most older white people I know who had nonarranged marriages.

So that’s how my dad decided on whom he was going to spend the rest of his life with. Meeting a few people, analyzing their height, and deciding on one after talking to her for thirty minutes.

It was like he went on that MTV dating show
Next
and married my mom.

Let’s look at how I do things, maybe with a slightly less important decision. How about the time I had to pick where to eat dinner in Seattle when I was on tour in the spring of 2014?

First I texted four friends who travel and eat out a lot and whose judgment on food I really trust. While I waited for recommendations from them, I checked the website Eater for its “Heat Map,” which includes new, tasty restaurants in the city. I also checked the “Eater 38,” which is the site’s list of the thirty-eight essential Seattle restaurants and standbys. Then I checked reviews on Yelp to see what the consensus was on there. I also checked an online guide to Seattle in
GQ
magazine. I narrowed down my search after consulting all these recommendations and then went on the restaurant websites to check out the menus.

At this point I filtered all these options down by tastiness, distance, and what my tum-tum told me it wanted to eat.

Finally, after much deliberation, I made my selection: Il Corvo. A delicious Italian place that sounded amazing. Fresh-made pasta. They only did three different types a day. I was very excited.

Unfortunately, it was closed. It only served lunch.

By now I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.
*

This kind of rigor goes into a lot of my decision making. Whether it’s where I’m eating, where I’m traveling, or, god forbid, something I’m buying, I feel compelled to do a lot of research to make sure I’m getting
the best
.

 • • • 

At certain times, though, this “I need the best” mentality can be debilitating.
I wish I could just eat somewhere that looks good and be happy with my choice. But I can’t. The problem is that I know somewhere there is a perfect meal for me and I have to do however much research I can to find it.

That’s the thing about the Internet: It doesn’t simply help us find the best thing out there; it has helped to produce the idea that there
is
a best thing and, if we search hard enough, we can find it. And in turn there are a whole bunch of inferior things that we’d be foolish to choose.

Here’s a quick list of things I can think of that I’ve spent at least five to ten minutes researching:


Electric citrus juicer (Waiting on this one to arrive in the mail. Hope I didn’t fuck it up. Don’t want too much pulp in my juice!)


Taxidermy (I started off looking for a deer or bear, but I ended up finding a beautiful penguin in Paris. His name is Winston.)


Which prestigious TV drama to binge-watch next (
The Americans
,
House of Cards
, or
Orphan Black
? The answer: I watched all of them while telling my publisher I was writing this book.)


Bag for my laptop


Protective case for my laptop


Internet-blocking program so I can stop using my laptop so much


Museums (Gotta peep the exhibits online before I commit to driving all the way out there, right?)


Coasters (If you dig deep, you can find some dope coasters with dinosaurs on them!)


Vanilla ice cream (Had to step it up from Breyers, and there’s a
lot
of debate in the ice cream fan community—there are fierce debates on those message boards.)

It’s not just me, though. I may take things to extremes sometimes, but we live in a culture that tells us we want and deserve the best, and now we have the technology to get it. Think about the overwhelming popularity of websites that are dedicated to our pursuit of the best things available. Yelp for restaurants. TripAdvisor for travel. Rotten Tomatoes and Metacritic for movies.

A few decades ago, if I wanted to research vanilla ice cream, what would I have even done? Cold-approach chubby guys and then slowly steer the convo toward ice cream to get their take? No, thanks.

Nowadays the Internet is my chubby friend. It is the whole world’s chubby friend.

THE “BEST” ROMANTIC PARTNER?

If this mentality has so pervaded our decision making, then it stands to reason that it is also affecting our search for a romantic partner, especially if it’s going to be long-term.
In a sense, it already has. Remember: We are no longer the generation of the “good enough” marriage. We are now looking for our soul mates. And even after we find our soul mates, if we start feeling unhappy, we get divorced.

If you are looking for your soul mate, now is the time to do it. Consider the rich social infrastructure of bars, nightclubs, and restaurants in cities. Add to that the massive online dating industry. Then throw in the fact that people now get married later in life than ever before and spend their twenties in “early adulthood,” which is basically dedicated to exploring romantic options and having experiences that previous generations couldn’t have imagined.

College, finding our careers, moving out on our own to different cities and parts of the world—in early adulthood we are constantly being introduced to new and exciting pools of romantic options.

Even the advances in the past few years are pretty absurd. You can stand in line at the grocery store and swipe sixty people’s faces on Tinder while you wait to buy hamburger buns. That’s twenty times more people than my dad met on his marriage journey. (Note: For those wondering, the
best
hamburger buns are Martin’s Potato Rolls. Trust me!)

 • • • 

When you think about all this, you have to acknowledge something profound about the current situation:
In the history of our species, no group has ever had as many romantic options as we have now.

So, in theory, this should be a great thing. More options is better, right?

Well. It’s not that easy.

Barry Schwartz is a professor of psychology at Swarthmore College who has spent much of his career studying the annoying problems that come from having an abundance of options.

Schwartz’s research, and a considerable amount of scholarship from other social scientists too, shows that when we have more options, we are actually less satisfied and sometimes even have a harder time making a choice at all.

When I thought back to that sad peanut-butter-and-banana sandwich I had in Seattle, this idea resonated with me.

Schwartz’s way of thinking about choice grew popular when he published his book
The Paradox of Choice
. But for decades most people presumed the opposite: The more choices we had, the more likely we would be able to maximize our happiness.

In the 1950s the pioneering scholar Herbert Simon paved the way for people like Schwartz by showing that most of the time people are not all that interested in getting the best possible option. Generally, Simon argued, people and organizations lack the time, knowledge, and inclination to seek out “the best” and are surprisingly content with a suboptimal outcome. Maximizing is just too difficult, so we wind up being “satisficers” (a term that combines “satisfy” and “suffice”). We may fantasize about having the best of something, but usually we are happy to have something that’s “good enough.”

According to Simon, people can be maximizers and satisficers in different contexts. For example, when it comes to, let’s say, tacos, I’m a maximizer. I’ll do a rigorous amount of research to make sure I’m getting the best taco I can find, because for me there is a huge difference in the taco experience. A satisficer will just get tacos wherever they see a decent taco stand and call it a day. I hate getting tacos with these people. Enjoy your nasty tacos, losers.

If I’m picking gasoline for my car, though, I’m more of a satisficer. I drive into whatever gas station is close, load the cheapest shit I can to fill my tank, and get the fuck out of there. It sounds pretty mean to my car, but I really don’t give a shit and notice no difference in performance for the quality of gas. Sorry, Prius.

Now, I understand that there is a certain kind of “car guy” out there who would find my choice of gasoline as horrifying as I find the choice of suboptimal tacos. To that I say: Stop caring so much about gasoline, you ding-dong! Spend that money on good tacos like a nice, normal person.

What Schwartz suggests, however, is that cultural, economic, and technological changes since the time that Simon wrote have changed the choice-making context. Because of smartphones and the Internet, our options are no longer limited to what’s in the physical store where we are standing. We can choose from what’s in
every
store, everywhere. We have far more opportunities to become maximizers than we would have had just a few decades ago. And that new context is changing who we are and how we live.

I noticed this in myself with Christmas ornaments. Why would I be anything but a satisficer with Christmas ornaments? It’s pretty standard. The balls, the string of lights, etc. Well, do some Internet searching and you find some amazing ornaments. A
Back to the Future
DeLorean, little dinosaurs (!), a funny dude on a motorcycle. I ordered them all!

These types of ornaments wouldn’t have even entered my mind before the Internet allowed me to see these other options. Now my standards for Christmas ornaments had gone up, and I wanted the best. Sadly, due to shipping delays, most of the ornaments I ordered arrived in late January, but my tree was extra dope in February.

Besides gasoline, it’s damn near impossible for me to think of anything where I won’t put in time to find the best. I’m a maximizer in nearly everything. Bottled water? Yup. You buy one of the bozo brands and you get bottled water that’s just tap water in a bottle. Potato chips? Ruffles? No, thank you. Pass the Sweet Onion Kettle Chips. Candles? If you only knew how good the candles in my house smell.

It’s so easy to find and get the best, so why not?

 • • • 

What happens to people who look for and find the best?
Well, it’s bad news again. Schwartz, along with two business school professors, did a study of college seniors preparing to enter the workforce.
1
For six months the researchers followed the seniors as they applied for and started new jobs. They then classified the students into maximizers (students who were looking for the best job) and satisficers (students who were looking for a job that met certain minimum requirements and was “good enough”).

Here’s what they found: On average, the maximizers put much more time and effort into their job search. They did more research, asked more friends for advice, and went on more interviews. In return, the maximizers in the study got better jobs. They received, on average, a 20 percent higher starting salary than the satisficers.

After they started their jobs, though, Schwartz and his colleagues asked the participants how satisfied they were. What they found was amazing. Even though the maximizers had better jobs than the satisficers, by every psychological measure they felt
worse
about them. Overall, maximizers had less job satisfaction and were less certain they’d selected the right job at all. The satisficers, by contrast, were generally more positive about their jobs, the search process, and their lives in general.

The satisficers had jobs that paid less money, but they somehow felt better about them.

Searching for a job when you’re in college is hardly a typical situation, so I asked Schwartz if perhaps this study was just capturing something unique. It wasn’t.

Schwartz is an encyclopedia of psychological research on choice problems. If asked to give a quote about him for the back of a book cover, I would say, “This motherfucker knows choice.”

As he explained it, the maximizers in the job-search experiment were doing what maximizers generally do: Rather than compare actual jobs, with their various pros and cons, in their minds they wound up selecting the features of each particular job and creating a “fantasy job,” an ideal that neither they nor, probably, anyone else would ever get.

Johnny Satisficer is sitting around at his dum-dum job, eating his disgusting subpar taco and thinking about hanging his generic Christmas ornaments later on. But he’s totally happy about that.

Meanwhile, I’ve just found out the taco place I researched for hours is closed on Sundays, and even though this year I have my dope Christmas ornaments, I’m worried there’s a better Christmas ornament out there that I don’t know about yet and am spending my holidays with the Internet instead of my family.

THE PARADOX OF CHOICE IN RELATIONSHIPS

When applied to modern romance, the implications of these ideas on choice are slightly terrifying.

If we are the generation with the greatest set of options, what happens to our decision making? By Schwartz’s logic, we are probably looking for “the best” and, in fact, we are looking for our soul mates too. Is this possible to find? “How many people do you need to see before you know you’ve found the best?” Schwartz asked. “The answer is every damn person there is. How else do you know it’s the best? If you’re looking for the best, this is a recipe for complete misery.”

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