Our Bodies, Ourselves (173 page)

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Authors: Boston Women's Health Book Collective

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Through social media, more teens and young
women are speaking out and taking a stand. Julie Zeilinger was a fifteen-year-old high school student in Pepper Pike, Ohio, when she launched fbomb (thefbomb.org) in 2008 with the goal of creating a community and dialogue for teenage girls “who care about their rights as women and want to be heard.” Within two years, Zeilinger's site had published submissions from all over the world.
1

In this new era, traditional gatekeepers have been replaced by a decentralized assembly of digitally empowered citizen journalists. Organizing takes place independent of geographical boundaries, and stories have the potential to reach large audiences quickly. On the flip side, communities have never been more diffuse, and standing out among so many voices can be difficult. Online petitions and other forms of viral protest are sometimes dismissed as ineffective slacktivism. And access to new technology isn't universal; a digital divide exists between the digitally adept and those without access to digital tools and/or those who lack the knowledge and skills to be media creators as well as consumers. Spending a few hours a week in a school computer lab isn't the same as having a laptop or iPad in your backpack.

While social networking and digital media have certainly become important catalysts for change, providing new and effective forms of expression, we need to work to increase access so all of us have the tools and the means to tell our own stories.

MAKING OUR VOICES HEARD
STRENGTH IN NUMBERS

This impulse toward activism usually begins when something affects us or someone we know. We may be motivated by a health problem or by injustices in our neighborhoods and schools. A friend or family member may alert us to issues we care deeply about and want to work to improve.

Organizing does not take experts or a lot of money. What it does take is a committed group of individuals willing to invest time and energy to work together toward a common goal. The Internet and mobile technology (which has even higher use among African Americans and Latinos than among whites)
2
have made it easier for more people from diverse backgrounds to share information and get involved in causes that matter most to them.

Creating change on a larger level takes many voices. After we have taken a few steps on our own, we may want to get involved with groups working on an issue or start a group of our own. Here are some questions for groups to consider in the early stages of organizing:

• Can we clearly define our issue?

• What do we already know about the issue? What don't we know? What research has already been done, and by whom?

• What will be the scope of our work? Do we have enough people to manage the work we want to do?

• Which online/offline communications tools will we use to spread our message? Which communication tools are used by the people most affected by this issue?

• Are there organizations or individuals already working on the problem? If so, how can we work together?

• How many women are affected? Are the women most affected involved in efforts to create solutions?

• Who are the opposition? How are they supported/funded?

• What approaches to the problem are we considering? What resources are needed to accomplish them? Where will we find the needed resources?

RECOMMENDED RESOURCES: ACTIVIST TOOLBOX

Asian Communities for Reproductive Justice
develops a range of tools and media that support reproductive justice organizing and movement building work (reproductivejustice.org/tools-and-media)

Center for Media Justice Toolbox
provides research, tips, and tools to help social justice and human rights advocates build campaigns, organize events, and strategize on issues (centerformedia justice.org/toolbox)

The Citizen's Handbook
, a website put together by Vancouver Community Network, offers well-organized lists of organizing tactics and activities (vcn.bc.ca/citizens-handbook)

the Community toolbox
, a service of the Work Group for Community Health and Development at the University of Kansas, is a global resource for free information on essential skills for building healthy communities. In addition to offering practical guidance, it includes links to hundreds of resources and groups related to community health and development (ctb.ku.edu)

Techsoup
provides nonprofits and libraries with technology that empowers them to fulfill their missions and serve their communities (techsoup.org)

• How will our group be organized? What will be our group norms on inclusiveness, diversity, decision making, and logistics?

The answers to these questions will help you to create a supportive group infrastructure and work toward formulating an action plan. Think of specific objectives and consider what tools and resources you need to realize each goal. Remember to focus on telling people's stories, which helps to personalize the issue.

Don't assume that everyone will know about an event if you post it on Facebook. Think about whom you're trying to reach and adapt your message—and your medium—accordingly.

In our group, very few women had experience speaking publicly to or before the media. So we set aside some meetings to role-play, to practice speaking before a group, and to learn how to say the most important things in the least amount of time. We also practiced saying the things we wanted people to hear, even if they were not related to the interviewer's question. Doing all this is a great way to break through shyness and stage fright.

GET YOUR MESSAGE OUT

Need help making your voice heard? These groups work with individuals and organizations, helping them to tell their own stories and develop media expertise.

• The OpEd Project
(opedproject.org) trains female experts in all fields to write for the op-ed pages of major print and online forums of public discourse. The OpEd Project works with universities, nonprofits, corporations, women's organizations, and community leaders and offers seminars open to the public in major cities across the nation. Scholarships are available.

• The Women's Media Center
(womensme diacenter.org) aims to make women visible
and powerful in the media. In addition to offering media training workshops to the public, women can apply for the Progressive Women's Voices Project, an all-expenses paid program that trains women to position themselves as thought leaders/experts in their fields; craft strong media messages and newsworthy pitches; and prepare for both friendly and hostile broadcast inter-views.

© Natalie Kardos

YOUR PRESENCE IS REQUIRED

Deanna Zandt (deannazandt.com), a media technologist and the author of
Share This! How You Will Change the World with Social Networking,
would like to see more women sharing stories on Twitter, editing entries on Wikipedia, and dismantling the dominant paradigm everywhere.

We all know that we can get the word out about the things we care about—but social media is so much more than a tool to broadcast to the masses. It's where people and organizations are increasingly coming together to
listen
to one another—a fairly transformational act in the age of information overload.

What we see when we participate on social networks are tiny acts of radical storytelling that, when compiled over time, paint a picture of a person's life. Through that portrait, we can influence the power structures that surround us: the cultural norms by which we act; the laws that govern us; the expectations we experience based on our gender, race, class, sexuality, abilities, and more.

When we share and listen, a magical thing happens in our brains: We start to trust one another more. And once we start trusting one another, we start empathizing with one another more. Empathy is critical to any kind of social change movement; it is the opposite of apathy.

The trust we create with one another on social networks is what fuels the empathetic response we have, to one another, even if we don't know one another that well. That trust-created empathy is what will lead us away from the isolation that we've experienced as a culture in the last century's focus on mass communications and market demographics—siloing people and separating them. These technologies are all about connecting, engaging, sharing. Your presence is required in this work: We need you here in the online social space. Change won't happen on its own. It requires you to show up, and to participate. Tech will not solve our problems—
we
will solve our problems, working together.

• Barefoot Workshops
(barefootworkshops.org) is a New York City–based nonprofit
organization that teaches individuals and organizations how to use digital video, new media, and the arts to transform their communities and themselves.

Recommended Viewing:
Beyondmedia Education (beyondmedia.org) collaborates with underserved and underrepresented women, youth, and communities to tell their stories and organize for social justice through the creation and distribution of media arts. The organization has produced an excellent film catalog on women and justice, including women in prison, disability rights, LGBT youth activism, and women and girls activism. Teacher guides and action guides for activists are provided with some films.

• “Get Noticed! How to Publicize Your Book or Film”
(aidandabet.org/resources/get-noticed) is your DIY guide to promoting a project. Written by Jen Angel, Matt Dineen, and Justine Johnson, this fifty-plus-page booklet covers everything from writing press materials to using social media and pitching stories to reporters at independent and mainstream media outlets.

ORGANIZING FOR CHANGE: REPRODUCTIVE HEALTH AND JUSTICE

In recent years, women of color and their allies have organized a reproductive justice movement that examines how issues of race and class affect women's abilities to exercise their reproductive rights. This dynamic movement is growing, and today many organizations and networks are taking part. The largest among them is SisterSong, a network of eighty local, regional, and national organizations (and many other affiliate organizations) representing five primary ethnic populations/indigenous nations in the United States: African American, Arab American/Middle Eastern, Asian/Pacific Islander, Latina, and Native American/Indigenous.

The reproductive justice movement promotes a broader understanding of women's rights and health, placing abortion within a larger framework that includes maternal and infant health, economic justice, racial equality, and ending violence against women. There are three main frameworks for addressing reproductive oppression: reproductive rights (legal structures), reproductive health (service delivery), and reproductive justice (movement building).

Organizations and individuals are working to strengthen each of these pillars and, by doing so, they are improving access for all women.

SISTERSONG WOMEN OF COLOR REPRODUCTIVE JUSTICE COLLECTIVE
Website: sistersong.net

In 2010, the Georgia state legislature took up a bill that aimed to limit access to reproductive services. The new twist: The bill falsely proclaimed that women of color were being targeted by abortion providers. So-called “pro-life freedom rides” in the summer of 2010 co-opted important civil rights legacies in order to try to deny women of color access to reproductive choice. This followed on the heels of a controversial anti–abortion rights billboard campaign that called black children “an endangered species.”

“You cannot save black babies by discriminating against black women,” said Loretta Ross, national coordinator of SisterSong. “Civil rights
has always been about expanding freedoms for black people, not rolling back the clock to the nineteenth century like these anti-abortionists want. Should black women again become breeders for their cause?”

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