Risky is the New Safe
Read Risky is the New Safe Online
Authors: Randy Gage
Contents
Synopsis: Safe Is the New Risky
Overture: Training Monkeys and Cloning Puppies
All the Rules Have Changed . . .
Playing It Safe Is the Biggest Risk
Ain't It Great! Here's the Really Good News . . .
Act I: It's Not About the Tech
Seven Billion Channels and Everything's On
Migrating from Screen to Screen
Act II: The Only Free Cheese Is in the Mousetrap
The Only Free Cheese Is in the Mousetrap
Something Else to Keep in Mind . . .
Tenor Aria: The New Religion of Ideas
So Where Does All This Take Us Right Now?
Playing to Win in the Shark Tank
Act III: Move Fast and Break Things
Spreading Memes through the Internet
Act IV: Harnessing the Ego for Success
The Role of the Ego to Manifest Prosperity
Soprano Aria: Selfishness Is the New Altruism
Your Purpose Can Pull You Forward
The After Party: Sameness Creates Comfort; Difference Creates Opportunity
A New and Different Level of Thinking
Required Reading for Risk Takers
Shameless Promos for
Risky is the New Safe
“This is your go-to business page-turner! Randy's forward-thinking concepts embody my own business ideals for driving success within organizations: take risks, no one's going to die!”
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Jeffrey Hayzlett
, global business celebrity and bestselling author of
Sometime Cowboy
“This remarkable, fast-paced book opens your mind and imagination to the incredible opportunities that appear around you when you change your perspective.”
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Brian Tracy
, author of
The Power of Self-Confidence
“Holy crap, I love this book! It's smart, entertaining, and best of all, made me re-think my life and my business. That's a winning combination I find irresistible. Don't hesitate to buy this book and put it to use in every aspect of your life.”
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Larry Winget
, five-time NYT/WSJ bestselling author, including the #1 bestseller,
Shut Up, Stop Whining & Get A Life!
“Read this book. But, before you do, suspend what you already believe is true about the way the world is and operates. You are about to learn what âcritical thinking' is all about, why risky indeed is the new (and perhaps, only) safe, and how it can make you wiser and more prosperous. The good news is thatâin typical Randy Gage styleâit will be fun, entertaining, and just sarcastic enough to keep you riveted to every page. Get out your pen and highlighter . . . you're gonna need it!”
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Bob Burg
, co-author of
The Go-Giver
and author of
Endless Referrals
“Couldn't take my eyes off this great freaking book!
Risky is the New Safe
is a combination of Buffet, Springsteen, Rand, and Patton. Randy Gage is the ranking intellect of prosperity in our time, and only Luddites will ignore him. He has, yet again, written of the promise of abundance, the appeal of change, and the vast value of new and emerging relationships. There's nothing risky about buying this book except forgetting to do anything else while you're engrossed in it.”
â
Alan Weiss
, PhD, author of
The Consulting Bible
and
Thrive: Stop Wishing Your Life Away!
“Relevant, challenging, and thought-provoking. This book is a must-read for entrepreneurs.”
â
Ken Dychtwald
, PhD, author of
A New Purpose: Redefining Money, Family, Work, Retirement, and Success
“Risky is the New Safe
is eye opening, mind blowing, and gut real. It gives you a step-by-step blueprint for succeeding in today's new world. If you are an entrepreneur, a business person, or want to create wealth in your life you HAVE to read this book!”
â
T. Harv Eker
, author of the
New York Times
#1 bestseller,
Secrets of the Millionaire Mind
“This is a game changer. Whether you are an executive, entrepreneur, investor, consultant, coach and/or mentor, this book is an absolute must read! This thought-provoking gem brings you the progressive business thinking of a Seth Godin, the personal development insights of a Tony Robbins, and the prodding for change of a Tom Peters. Don't just read this book. Reflect on the exceptional wisdom, and then adjust your actions to accelerate the success you so richly deserve.”
â
Dave Carpenter
, success mentor to the stars
“Randy and I don't see eye-to-eye on some things, which is why this book freaks me out. Mainly because he's right. We've all been so busy learning how to not rock the boat; Randy shows us that we should be trying to flip it right over. Every area of business should take a real good look at what he says here or risk being capsized by people who have.”
â
Scott Stratten
, author of
UnMarketing
and
The Book Of Business Awesome/UnAwesome
“As we've come to expect, Randy, in
Risky is the New Safe
, completely challenges our thinking and stretches our minds beyond traditional models and strategies and moves us to embrace the new world we live in with a passion for change and innovation that will give us the competitive advantage we need to succeed!”
â
Chris Widener
, founder,
TwelveCoaches.com
“Randy Gage just made me miss a meeting. I was going to read the first few pages of his new book
Risky is the New Safe
, then go meet with my accountant. But I got hooked. I couldn't stop. The pages and the time flew by and I missed my meeting. (Sorry, James.) Damn I love this book. Kiss your assumptions about the future goodbye and be open to possibilities you never imagined. Do something risky. Read this book.”
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Joe Calloway
, author of
Becoming a Category of One
“I think I held my breath through the entire first chapter. Randy paints a vivid picture of an exhilarating future if we heed his warnings and a terrifying one if we don't. Reading this book is the safest bet you've got.”
â
Kyle Maynard
, two-time ESPY Award winner and author of the
New York Times
bestseller
No Excuses
“Once you readâand more importantly applyâthe ideas contained in
Risky is the New Safe
, it will be impossible to go back to your old ways of thinking. Randy Gage will free your mind from the shackles of outdated thinking and give you tools that will enable you to navigate the greatest paradigm shift we are now in with the deftness of a Jedi Master. This is an outstanding work.”
â
James Trapp
, President and CEO, Unity Worldwide Ministries
“What would happen if John Naisbitt, George Orwell, and Ayn Rand co-authored a book? The result would be a glimpse of the future that is simultaneously inspiring, a little scary, and full of ideas about taking responsibility for your own success in an uncertain world. You no longer have to imagine. Randy Gage has written that book.
Risky is the New Safe
is a guide to prosperity in an age of uncertainty and chaosâa MUST read.”
â
Randy G. Pennington
, author of
Results Rule!
“Thought provoking, even controversial in parts, this powerful book will have you re-thinking everything. Required reading for entrepreneurs and risk takers.”
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Robert Ringer
, author of
The Entrepreneur: The Way Back for the U.S. Economy
“Once again Randy Gage is two steps ahead of everyone else. This book is a blueprint for how to succeed in a new world that only leaders like Gage seem to understand. I couldn't put it down.”
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Steve Siebold
, author of
Sex-Politics-Religion: How Delusional Thinking Is Destroying America
“This is the book that should be compulsory reading for every employee, entrepreneur, business school, and university. Randy shares revolutionary truths and strategies for the new rules in sales, marketing, and harnessing the future of business.”
â
Frank Furness
, author of
Walking with Tigers
â
Success Secrets of the World's Top Business Leaders
“This book doesn't just shift the way you will view the world. It will challenge everything you know about how to succeed!
Risky is the New Safe
is an astonishing read that will leave you excited, inspired, and well on your way to transformation. Buy this book right now!”
â
Dan Thurmon
, author of
Off Balance on Purpose: Embrace Uncertainty and Create a Life You Love
“You and I were trained to succeed in a world that no longer exists. Read that again. We have cultivated the skills that used to be needed. Now it's time to re-think . . . everything. Let Randy Gage be your guide into this exciting and somewhat disturbing new world that surrounds us. If you and I don't evolve again then we will surely become even more obsolete. Take the small
risk
of buying this book and reading it cover to cover. It's one of the
safest
things you can do.”
â
Jim Cathcart
, author of
Relationship Selling and The Acorn Principle
“I almost ran out of aspirin reading Randy's new bookâit made my head hurt that much! But, it hurts for all the RIGHT reasons: he completely challenged my thinking and helped me see business in a fresh perspective. A friend of mine says, âThose who are too afraid to make a mistake report to those who aren't.' Don't make the mistake of not reading this important business bookâit's a gem.”
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Lou Heckler
, keynote business speaker, speaker coach, “Nightly Business Report” essayist on PBS television
“I love this book, and I love the thinking behind it even more. Once again Randy has pushed the button on what people accept as âtruth' and shows it to be false. The learning model of âBetter safe than sorry' leaves no one safe, and millions sorry. This book explains why; it's a must read.”
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Paul Martinelli
, international speaker, coach, and mentor
“When Randy Gage has something to say, you better listen. In this book he shares the secrets that will make you a success. The biggest risk you could take today would be to not read this book.”
â
Shep Hyken
,
New York Times
bestselling author of
The Amazement Revolution
“A really great book,
Risky is the New Safe
serves to help expand your current perspective of what the future might look like. You don't have to agree with everything, but the contrast can ignite your imagination in a fresh, wonderful, and inspiring way. It made me laugh, it made me question a few things, and it got me thinking . . . what if? Love that!”