The Buying Brain: Secrets for Selling to the Subconscious Mind (49 page)

and self experience, 142

Rizzolatti, Giancomo, 95, 98

yogurt, 138

Rose, Charlie, 3

Touch, 51

S

V

Sample size, 10, 11, 209

Values and brand essence, 126

Serotonin, 50

Video realistic technology, 190

Shopper experience framework,

Vision, 42

173

and scanning ability, 43

Signage (in stores), 184

Von Economo neurons, 99

Smell, 45

Smith, Michael, 214

W

Social operating system, 225

Washington Post
, 131

Surveys, 10, 146

Wear-in, wear-out, 108, 209

Sweet spot (pricing), 151

Weiss, Samuel, 89

Wilson, Timothy, 3

T

Women in U.S. workforce, 65

Taste, 49

Women’s income:

Taste and smell, 49

disposable, 66

Testosterone bath, 71

global, 66

Thalamus, 50

Theory of mind, 76, 96

Z

3D matrix, 191

Zaltman, Gerald, 47