Many railroads resisted what seemed like an extravagance. They also resented that Pullman refused to sell the cars to the railroads. Instead, he leased them, providing them with separate crews and maintenance, while collecting 50 cents from every fare. In a brilliant if cynical marketing flourish, Pullman arranged for his car's debut to occur on the last leg of Abraham Lincoln's funeral-train procession, which was met by crowds everywhere as it made its way from Washington, D.C., to Springfield, Illinois.
6
Test runs on the Michigan Central Railroad proved hugely successful as passengers jammed the Pullman cars on every trip. Generous profits followed, allowing the Pullman Co. to pay its shareholders a dividend of 8 percent from its first year of operation.
The sleeping cars weren't Pullman's only product. He also constructed dining, passenger, freight, and refrigerator cars, along with streetcars, but the company was primarily identified with the opulent sleepers. Pullman believed that not only would his luxurious vehicles command higher fares from the public, but also that their beauty would have a civilizing influence upon even the roughest of customers. And as experience seemed to bear this out, he came to believe that civilized surroundings would also have an “ennobling and refining” effect on his workers.
7
To that endâand because land prices within Chicago were becoming prohibitiveâin 1880, Pullman decided to build a model factory town fourteen miles out of the city in an area free of “all baneful influences.”
He began secretly buying up 4,000 acres along Lake Calumet's west bank. In four years' time, he transformed the swampland into the site of a giant production works with a population of 8,000, about half of them employees. Working with architect Solon Spencer Beman and landscape designer Nathan F. Barrett, he designed an “all-brick city” that would become a showpiece for the company and a must-see curiosity for visitors to the area. The company's office and production facilitiesâincluding a foundry, wood shop, engine room, lumber storehouses, and moreâsprawled over thirty acres and were able to turn out forty Pullman cars per day.
Across a major boulevard from the manufacturing works lay the residential area, consisting of a dozen detached homes, block upon block of two- to five-family row houses, and ten large tenements. All houses came with natural gas and running water, and the larger homes had bathrooms. Near the residential area was a large market complex, with a public hall and stalls selling meats and vegetables. Also close by was the most spectacular of Pullman's edificesâthe Arcade Building, which housed thirty retail shops, a bank, a Moorish-style theater of 1,000 seats, and a library with 6,000 volumes donated by Pullman himself. Completing the picture were a handsome hotelâwhich contained the otherwise-dry town's only barâa school, parks, and playing fields. Altogether, there were more than 1,500 buildings in Pullman, all owned by the company, with an estimated worth of $8 million.
What passed for government was firmly in company handsâa theme common in other company towns. The town clerk and treasurer were both officers of the Pullman company, as were most members of the board of education.
8
There was no elected government and no newspaper.
Visitors taking the 30-minute train ride out to Pullman could not resist commenting on the town's appearance. Economist Richard T. Ely, writing in
Harper's Monthly
, found “the newness of things” to be “a little distressing, as is also the mechanical regularity of the town.” Yet, with its “advanced secular gothic” public buildings and “Queen Ann-style” hotel, the development was as attractive as any “wealthy suburban town,” he concluded.
9
No one should imagine, though, that Pullman was a do-gooder where his workers were concerned. Instead, the town was “a business venture pure and simple,” as explained by a later officer of the Pullman Co.:
“Stockholders would get a return, fortunate employees would work harder, and the company would be the beneficiary. Pleasant working conditions would draw out the workers' qualities of loyalty, honesty, and perseverance.” In Pullman's words, the employees would work out “valuable and well-rounded lives in proportion to their opportunities.”
10
In taking this approach, Pullman was echoing the business community's prevailing wisdom that due to “natural law,” it did no good to offer men charityâthat morality and business must be held separate, and that the best philanthropy was the payroll and incentives that encouraged people to help themselves.
11
Pullman wasn't alone in announcing that the model town was creating a new type of dependable worker. But already by the mid-1880s, there were critics. Although the living quarters were desirable, residents were unable to buy their homes, only to rent. (Rents varied from $4.50 per month for the cheapest flats to $100 per month for the largest private houses.) Every organization, including churches, was compelled to rent rather than to own its building, and any tenant could be evicted with a notice of only ten days. Others questioned the atmosphere in town, especially the use of “company inspectors,” who day and night kept an eye on Pullman resident-workers to make sure that both their opinions and their habits were acceptable. Some like Ely challenged the total control of the company and the absence of elections and representative government, concluding that the very “idea of Pullman is un-American. . . .It is benevolent, well-wishing feudalism.”
12
By 1893, the Pullman Co. had experienced years of a near-monopoly over sleeping-car transportation. With 14,000 employees across the United States, it had record earnings of $11 million. But as the country entered a serious economic depression, layoffs followed wage reductions. Within a year, the average wage at Pullman fell by 28 percent. (The average wage reduction across the country was closer to 12 percent.) Meanwhile, the company refused to lower its rents in the town, which were generally higher than rents paid by working people elsewhere. As the company told the
Chicago Herald
in 1894, it could not cut rents because profits on housing had already dipped under 4 percent, which was “a manifestly inadequate return upon the investment.”
13
However, once rent was deducted from workers' paychecks, some were left with only pennies.
In the spring of 1894, Pullman workers organized. They affiliated with the American Railway Union (ARU), led by Eugene Debs, who would in time become the preeminent advocate of socialism in the United States. The company refused demands for either a return to earlier wage levels or a reduction in rents, so the workers went on strike. And when after two months the company still refused to negotiate, ARU's national convention called for a nationwide boycott of Pullman. The action spread rapidly, as trainmen refused to work on any trains from which Pullman cars had not been detachedâand the boycott turned into a great strike involving 50,000 men, with mobs barricading and sabotaging tracks and attacking trains.
The disruption of U.S. mail delivery allowed an antilabor President Grover Cleveland to intercede. Attorney General Richard Olney obtained a federal injunction prohibiting strike leaders from organizing the boycott and sent in federal troops to clear the tracks. Striker casualties mounted: In a Fourth of July confrontation in Chicago, thirteen strikers died and fifty were wounded. The general strike was broken, and its leaders, including Debs, were prosecuted for civil contempt and jailed.
By July, the strike in Pullman itself was at an end. Forced to resign from the ARU, 1,900 Pullman workers returned alongside 800 “replacements.” Many of Pullman's prestrike workers had left the area, but 1,000 remained unemployed.
14
The model town that had seemed to stand for progressive labor relations had become notorious, associated worldwide with industrial strife, blacklists, and managerial repression. One often-overlooked irony: Out of the failed utopian experiment of one man, George Pullman, came a very different utopian perspectiveâthe scientific socialism of Eugene Debs. Celebrating his fortieth birthday in the Woodstock, Illinois, jail, Debs read Karl Marx's
Das Kapital
and works by German socialist Karl Kautsky. He emerged from imprisonment disillusioned with the possibilities of trade unionism but hopeful about overthrowing the capitalist system via the ballot box. Debs was also now a celebrity, who would garner millions of votes in five subsequent presidential campaigns.
15
Pullman died in 1897, and eulogists largely repudiated the idea behind his personal utopia. A year after his death, the Illinois Supreme Court ruled that the Pullman Co. charter did not permit the holding of
real estate beyond what was required for its manufacturing business. The town entered a period of slow decline, with the city of Chicago assuming municipal functions in 1899 and the company gradually selling off its town properties beginning in 1904.
16
After the events at Pullmanâwhich were widely reported and commented upon throughout the United Statesâone might expect that the day of industrial utopianism was done in America. But the impulse toward social perfectionism was strong in the late nineteenth century. The greatest manifestation of that urge was the reception given to a novel written by Edward Bellamy,
Looking Backward: 2000-1887
. Published in Boston in 1888, the book follows a Rip Van Winkle scenario: Julian West, a man of the late nineteenth century, awakens after a 113-year sleep to find society entirely transformed. That millenarian vision proved so compelling that
Looking Backward
sold nearly a half-million copies over the next few years, became an international best seller translated into several other languages, and inspired some fifty imitative works over a few decades. Even more immediately, the book became the manifesto of a national movement, the Bellamy Clubs, which had chapters in twenty-seven states.
Of course, Bellamy's vision was hardly a celebration of company towns, even in their most ideal form. In fact, when the author wrote that, in industry, “feudalism still survives in its pristine vigor,” his reference point was his own hometown of Chicopee Falls, Massachusetts, a settlement filled with textile mills and plants making everything from bicycles to agricultural implements.
Chicopee's factory workers lived in row after row of dreary tenements, not far from the white-clapboard, middle-class house where Bellamy, the son of a Baptist minister, grew up. The young man settled on a career as a writer after attending college in New York state and traveling in Europeâand after a very brief career as a lawyer, which he termed “the dirty trade of a local pettifogger.” Among his early literary efforts were editorials penned for the newspaper of Chicopee's neighboring town, the
Springfield Union
. In one of these, he inveighed against the miserable living
conditions of Chicopee's immigrant poor. Particularly worrisome, he thought, were the “ragged and meager” children who worked in the mills. “The mere sight of them; so old and worn and miserable to look at, yet so young, is proof enough that a great wrong exists somewhere among us,” he wrote in an 1873
Union
editorial. “Civilization does not deserve the name in any land, if it cannot run its business enterprises of whatever kind . . . without such a sacrifice of human rights and well being.” Since the Boston Associates owned one of the Chicopee mills, Bellamy's words read as an indictment of Francis Cabot Lowell's own utopia gone wrong.
In contrast to such a hell,
Looking Backward
envisions a coming golden age, realized by the year 2000, in which all individual companies are replaced by a socialist government that operates all enterpriseâin which the nation becomes “the one capitalist in the place of all the other capitalists.” As part of an all-encompassing industrial army, every citizen does the work he or she is best at (women, now liberated, play a significant role), and all receive identical remuneration. There are no rich and no poor, but everyone benefits from efficiencies in production and distribution and the elimination of war and criminality. In the words of Dr. Leete, the character who explains everything to Julian West, “The brotherhood of man, which to you were but fine phrases, are, to our thinking and feeling, ties as real and as vital as physical fraternity.”
17
Bellamy's novel often strikes us now as mechanical and dullâa social blueprint masquerading as literature. But Bellamy, who had written four previous novels and numerous short stories for such top literary magazines as
Scribner's
and the
Atlantic Monthly
, knew how to engage readers of his day. For the romantic-minded,
Looking Backward
contained a love story with a heartwarming conclusion; for fans of progress and technical gadgetry, he supplied telephones that, radiolike, delivered music to homes and an apparatus to shield sidewalks from inclement weather.