The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job (34 page)

Version A to one visitor and Version B to the next visitor and wil track who ended up

buying. Google wil even tel you when one of the variations becomes the winner.

It can be extremely profitable for you to get into the habit of constantly running one or

more tests. Let’s say you tested different headlines and found one that worked much

better than another. Make that your new standard version, also known as the control, and

now test something else like price, bonuses, and so on. If each test leads to a smal

improvement in results, the combined action of several things improving can make a

very big difference.

Google Website Optimizer is similar to Google Analytics in the sense that it’s an

astonishingly powerful tool for increasing your profits, but it takes some effort to learn.

The payoff can be tremendous and it’s wel worth your time to explore those tools until

you’re making so much dough that you can just hire a testing and tracking geek to run

them al for you.

If you would like more information on Google Website Optimizer, go to

www.sixfiguresecondincome.com and type “Optimizer” into the search box.

Next, let’s talk about some final points you should remember as you launch your info

products business.

The “I” Factor

As odd as it may sound, if you’ve read just this one book you now have al the

knowledge you need to be successful in an online business. You have the capacity to

create inexpensive products that can send money your way, day after day, year after

year.

I hope that I’ve swept away dozens of myths and misconceptions about making money

online. You don’t need more knowledge. You now have the what and the why, the who

and the how, in order to make it al happen.

You only need to add the one spark that ignites the whole thing. It’s the when. You need

to start implementing now!

The “I” Factor is Implementation. It’s taking action to make your dream of financial

independence a reality. Thomas Edison said, “Many of life’s failures are people who did

not realize how close they were to success when they gave up.” Edison wrote that in an

age when it was necessary to work in factories and make products out of iron.

You live in an age when you can make products out of thin air with nothing more than

your wil ingness to take action on the straightforward steps I have laid out for you.

What counts is not how fast you’re moving, but whether you are in fact moving toward

your destination. On the next sunny day take a moment to notice as the sun streams in a

window and casts its beam on the floor. If you watch very closely you can see an almost

imperceptible movement of the light as it crosses the room. That tiny progress is enough

to cross the entire sky in a day.

Remember the sun and make fast progress or even just tiny progress toward your

goals—but make progress. It wil always be the only way to reach your worthy

destination.

From time to time we have live events where like-minded people from al across the

country come to rol up their sleeves and start or improve their Internet businesses

with us personal y. Why would you possibly need that if this book covers everything?

You don’t actual y need it at al , but it’s just a matter of how quickly you want to reach

your goals, and whether you could use an extra kick in the pants to do it. Sometimes

the focus of a live event is just that extra ingredient to make it al come together.

The details and dates change frequently, so if you would like more information, go

to www.sixfiguresecondincome.com and type “Live Event” into the search box.

INDEX

Advertising. See also Marketing

advertising for others

pay-per-click

promising instant results

Advice, reliability/accuracy of

Age, as false barrier to success

Alcott.com

Article marketing

Audio products/services

audio recordings for content creation

CDs

consulting hotlines

free audio content

FTP tool for downloading audio files

MP3 audios

teleseminars/webinars

tol -free 24/7 recorded lines

transcriptions of

Backup systems

Bank accounts

Barriers to success

false

real

BlendTec

Blogs

Blue Microphones

Bonuses

Books

Boot camps

Bounce rates

Business certificates

Buyers. See Customers

Calendars

Cal to action

Camtasia software

CDs

Checklists

Checks/money orders

Coaching

Col ectors

Comfort zone, expanding

Commuter newspapers

Competition

as false barrier to success

guarantee as competitive advantage

price-based

uniqueness of product from

Computers. See also Internet; Online businesses; Software; Web site

backing up

computer programming

IP (Internet Protocol) address of

lack of skil with, as false barrier to success

screenshots of

Consultation

coaching

consulting hotlines

free consultations

paid consultations

Contact information

Content

capturing raw(See Content creation methods for details)

continuity of

delivering(See Content delivery methods for details)

editing

free (See Free content)

reviewers of

Content creation methods

conversations

interviews

presentations

screenshots

video capture of web sessions

writing

Content delivery methods

books

boot camps

calendars

CDs

checklists

coaching

consultations, free

consultations, paid

consulting hotlines

cruises

DVDs

fast-start guides

free audios

free videos

games

getting-started kits

home-study courses

information wheels

interview series on MP3

interview series PDFs

interview series transcript

iPhone applications

live event videos

live tours

lunch/dinner seminars

membership sites

mugs

newsletters

one-day seminars

online calculators

pocket guides

posters/laminated posters

sample newsletters

software

special reports

summary of

teleseminars/webinars

tol -free 24/7 recorded lines

trial software

t-shirts

weekly faxes

Contests

Continuity

of content delivery

of customer relationship

Conversations. See also Interviews

Conversion optimization

Corporate structure

Cost

cost addressed with prospects

cost per lead

of domain name

of eBay classified page

investment vs.

of pay-per-click advertisements

of product

web site-related

Crazyegg.com

Credentials

Credit/debit cards

Cruises

Customers

consumer solutions from

contact information of

conversion optimization of

cultivating relationships with

delivery of content to(See Content delivery methods for details)

giveaways to (See Free content)

number of

payments by

problem solving for

segmentation of

sel ing customer contact list

testimonials from

turning prospects into (See Prospects for details)

two-way communication with

upsel ing to

Damaging admissions

Deadlines

Deluxe versions

Demonstrations

Designers

contests among

poster

t-shirt

web site

Direct mail

Discoveries/discovery reports

Domain names

availability of

capitalization of

.com names

cost of

e-mail accounts using

hyphens in

monetizing

permutation tools for

registering

selection technique

spel ing of

targeting traffic via

web hosting service owning

Dragon Natural y Speaking software

DVDs. See also Videos

eBay

Echo-media.com

Economy, as false barrier to success

Edison, Thomas

Editing

content

web sites

Education/credentials

Elance.com

E-mail

autoresponders

commercial accounts

contact information including

cultivating customer relationships using

effective e-mail systems

encouraging product consumption through

faxes instead of

home accounts

names of accounts

nonbuyers providing insight through

segmentation of distribution list

sel ing customer contact list

spam

two-way communication through

web forms as

welcome guest, becoming a

Escrow accounts

Excuses, making

Experts, quoting

Facebook

Fame

Family/friends

Fast-start guides

Faxes

Federal Trade Commission

Ford, Henry

Free content

audios

calendars

consultations

lead generation through

lunch/dinner seminars

membership site services

newsletters

online calculators

PDFs

posters

special reports

tol -free 24/7 recorded lines

trial software

t-shirts

videos

Free-standing inserts

Friends/family

Frontinus, Julius Sextus

FTP (File Transfer Protocol) Tools

Game changers

Games

Getting-started kits

Giveaways. See Free content

GoDaddy.com

Godin, Seth

Google

article marketing recognition by

blog directory

eBay featured listings picked up by

gimmick regulation by

Google AdSense

Google AdWords

Google Analytics

Googlebot

Google Earth

Google Insights for Search

Google Keyword tool

Google Trends

Google Website Optimizer

IP addresses blocked by

local/geographic rankings by

organic rankings by

pay-per-click advertising with

press releases picked up by

web hosting by

YouTube owned by

Graphic designers. See Designers

Guarantees

Halbert, Gary

Hobbyists

Home-study courses

HTML (hypertext markup language) editors

Ideas/inventions. See also Products

availability of

improved vs. revolutionary

outsourcing control over

product idea generator

protecting from theft

variations on a theme

Implementation

Information products

consumer solutions as

content for (See Content)

cost of

customers/potential customers for (See Customers; Prospects)

deluxe versions of

demonstrations as

free (See Free content)

guarantees on

hobbyist/col ector appeal

physical products vs.

problem solving using

product comparisons as

research on existing

research reports as

resource compilation as

trend-anticipating

uniqueness of

variations on a theme as

web site promoting (See Web site)

Information wheels

Inserts, free-standing

Internet. See also Online businesses; Web site

deleting personal information from

discoveries through

e-mail via (See E-mail)

as game-changer

Internet Service Providers (ISPs)

lead sources via (See Lead sources for details)

membership sites on

online calculators via

research via

video capture of web sessions via

web-based backup system

webinars via

Interviews

content creation through

content delivery through

Inventions. See Ideas/inventions; Products

Investments

Involvement devices

iPhone applications

IP (Internet Protocol) address

Jargon

Joomla

Kampyle.com

Keywords/key phrases

Kiyosaki, Robert

Kroc, Ray

Lead generation

acknowledgment of requests

attracting vs. pursuing prospects

broad base of lead sources

col ecting contact information

costs per lead

directing prospects to specific web pages

game changers and

giveaways/free content and

half-life of lead sources

information offers

myths about

reinforcing accuracy of location

return on investment

sources for leads (See Lead sources for details)

target market for

traffic and

Lead sources

article marketing

blogs

commuter newspapers

direct mail

eBay

free-standing inserts

Google AdSense

key phrase techniques

local clubs/events

local/geographic rankings