A History of the World in 6 Glasses (17 page)

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Catherine of Braganza made it fashionable, and the East India Company made it available; but tea also became sociable, with the invention of new ways to consume it, both in private and in public. In 1717 Thomas Twining, the proprietor of a London coffeehouse, opened a shop next door specifically to sell tea, and to women in particular. Women were unable to buy tea over the counter in coffeehouses, which were men-only establishments. Nor did they wish to send their servants out to buy expensive tea with other household items, since that would mean entrusting them with large sums of money. (Tea's expense was reflected in the use of tea caddies—special boxes with lockable lids in which tea was stored, and to which only the lady of the house had access.) At Twining's shop, however, women could buy this fashionable new drink by the cup for immediate consumption, and as dried leaves for preparation at home. "Great ladies flocked to Twining's house in Devereaux Court in order to sip the enlivening beverage in small cups for which they paid their shillings," noted a contemporary observer. They could also have special blends of tea made up for them by Twining to match their tastes.

Knowledge of tea and its ceremonial consumption in genteel surroundings at home became a means of demonstrating one's sophistication. Elaborate tea parties emerged as the British equivalent of the Chinese and Japanese tea ceremonies; tea was served in porcelain cups, imported in vast quantities as ballast in the same ships that brought the tea from China. Authors offered advice on how to prepare tea, the order in which guests of different rank should be served, what food to serve, and how guests ought to express thanks to the host. Tea was not just a drink; it eventually became an entirely new afternoon meal.

An English tea party around 1750. The ceremonial consumption of tea in genteel surroundings became an emblem of sophistication.

Another innovation in the serving of tea was the emergence of the tea gardens of London. The first to open, in 1732, was Vauxhall Gardens, a park with lit walkways, bandstands, performers of all kinds, and stalls selling food and drink, primarily bread and butter to be washed down with tea. Other tea gar dens soon followed. Their appeal was that they provided an elegant, respectable public venue, and a good place to meet members of the opposite sex. Young men at one tea garden, the White Conduit House, would "accidentally" tread on the trains of young women's gowns and offer a dish of tea in recompense; at another tea garden, the Parthenon, women would make the first move, asking their chosen young man to treat them to a dish of tea, according to a contemporary account in the
Gentleman's Magazine.
Tea gardens were particularly popular with women, who had always been excluded from coffeehouses, which were in decline by this time. The more respectable coffeehouses had begun to transform themselves into private gentleman's clubs and commercial institutions; that left only the less respectable ones, which relied on sales of alcohol and were increasingly difficult to distinguish from taverns. As the writer Daniel Defoe remarked, such establishments "are but ale houses, only they think that the name coffee-house gives a better air."

For the poor, tea gradually became an affordable luxury and then a necessity; tricks such as stretching a small quantity of tea with the addition of more water, or reusing tea leaves, finally brought the drink within everyone's reach, in some form at least. Special tea allowances were added to household servants' wages from the mid-eighteenth century; an Italian visitor to England in 1755 remarked that "even the common maid servants must have their tea twice a day." Despite having come from the other side of the world, tea eventually became cheaper than any drink except water. "We are so situated in our commercial and financial system, that tea brought from the eastern extremity of the world, and sugar brought from the West Indies . . . compose a drink cheaper than beer," noted one early nineteenth-century Scottish observer. And when consumed along with cold food, tea provided the illusion of a hot meal. Some people decried the adoption of tea by the poor and argued that rather than aping the habits of the rich, they should spend their money on more nutritious food instead. One lawmaker even suggested that tea should be made illegal for anyone with an annual income less than fifty pounds. But the truth, as one eighteenth-century writer pointed out, was that "were they now to be deprived of this, they would immediately be reduced to bread and water. Tea-drinking is not the cause, but the consequences of the distresses of the poor." The drink of queens had also become the drink of last resort.

From the top of British society to the bottom, everyone was drinking tea. Fashion, commerce, and social changes all played their part in the embrace of tea by the English, a phenomenon that was noted by foreigners even before the end of the eighteenth century. In 1784 a French visitor remarked that "throughout the whole of England the drinking of tea is general. . . . The humblest peasant has his tea twice a day just like the rich man; the total consumption is immense." A Swedish visitor noted that "next to water, tea is the Englishman's proper element. All classes consume it, and if one is out on the London streets early in the morning, one may see in many places small tables set up under the open sky, round which coal-carters and workmen empty their cups of delicious beverage." Tea had reached around the world from the world's oldest empire and planted itself at the heart of the newest. As they drank their cups of tea at home, the British were reminded of the extent and might of their empire overseas. The rise of tea was entangled with the growth of Britain as a world power and set the stage for further expansion of its commercial and imperial might.

10

Tea Power

The progress of this famous plant has been something very like the progress of truth; suspected at first, though very palatable to those who had the courage to taste it; resisted as it encroached; abused as its popularity spread; and establishing its triumph at last, in cheering the whole land from the palace to the cottage, only by slow and resistless efforts of time and its own virtues.


Isaac Disraeli, English critic and historian (1766-1848)

Tea and Industry

I
N 1771 RICHARD ARKWRIGHT, a British inventor, began the construction of a large building at Cromford in Derbyshire. Arkwright, the youngest of thirteen children, had first displayed his entrepreneurial talent when he began collecting human hair, dyeing it using his own secret formula, and then fashioning it into wigs. The success of this business provided him with the means to embark on a more ambitious venture, and in 1767 he began developing a "spinning frame." This was a machine for spinning thread in preparation for weaving; but unlike the spinning jenny, a hand-operated device that required a skilled operator, the spinning frame was to be a powered machine that anyone could operate. With the help of a clockmaker, John Kay, from whom he gleaned details of an earlier design, Arkwright built a working prototype and established his first spinning mill, powered by horses, in 1768. This mill so impressed two wealthy businessmen that they gave Ark­wright the funds to build a far larger one on a river at Cromford, where the spinning frames would be powered by a waterwheel. Here, at the first modern factory, Arkwright pioneered a new approach to manufacturing. Its success made him a pivotal figure in the revolution that turned Britain into the world's first industrialized nation.

The Industrial Revolution, which started with textile manufacturing and then spread into other fields, depended on both technological and organizational innovations. The starting point was the replacement of skilled human laborers by tireless, accurate machines. These machines required new sources of power, such as water and steam. And that, in turn, made it advantageous to put lots of machines in a large factory around a source of power such as a waterwheel or steam engine. Craftsmen who could perform a range of tasks then gave way to laborers who specialized in a single stage of a manufacturing process. Having machines and workers together under one roof meant that the whole process could be closely supervised, and the use of shifts ensured maximum utilization of the expensive machinery. Arkwright built cottages for his employees next to his mill, so that they arrived at work on time. All of this had an astonishing effect on productivity. Each laborer in Arkwright's mill could do the work of fifty hand spinners, and as other aspects of textile production were automated, including scribbling, carding, and ultimately weaving, production soared. So cheap and abundant were British-made textiles by the end of the eighteenth century that Britain began to export textiles to India, devastating that country's traditional weaving trade in the process.

Just as deskbound clerks, businessmen, and intellectuals had taken to coffee in the seventeenth century, the workers in the new factories of the eighteenth century embraced tea. It was the beverage best suited to these new working arrangements and helped industrialization along in a number of ways. Mill owners began to offer their employees free "tea breaks" as a perk. Unlike beer, the drink traditionally given to agricultural workers, tea did not gently dull the mind but sharpened it, thanks to the presence of caffeine. Tea kept workers alert on long and tedious shifts and improved their concentration when operating fast-moving machines. A hand weaver or spinner could take rests when needed; a worker in a factory could not. Factory workers had to function like parts in a well-oiled machine, and tea was the lubricant that kept the factories running smoothly.

The natural antibacterial properties of tea were also an advantage, since they reduced the prevalence of waterborne disease, even when the water used to make tea had not been properly boiled. The number
of
cases of dysentery in Britain went into decline starting in the 1730s, and in 1796 one observer noted that dysentery and other waterborne diseases "have so decreased, that their very name is almost unknown in London." By the early nineteenth century doctors and statisticians agreed that the most likely cause of the improvement in the nation's health was the popularity of tea. This allowed the workforce to be more densely packed in their living quarters around factories in the industrial cities of the British Midlands without risk of disease. Infants benefited too, since the antibacterial phenolics in tea pass easily into the breast milk of nursing mothers. This lowered infant mortality and provided a large labor pool just as the Industrial Revolution took hold.

The popularity of tea also stimulated commerce by boosting the demand for crockery and bringing into being a flourishing new industry. Ownership of a fine "tea service" was of great social importance, for rich and poor alike. In 1828 one observer noted that "the operative weavers on machine yarns" lived in "dwellings and small gardens clean and neat, all the family well clad, the men with each a watch in his pocket, and the women dressed to their own fancy . . . every house well furnished with a clock in elegant mahogany or fancy case, handsome tea services in Staffordshire ware, with silver or plated sugar-tongs and spoons." The most famous of the Stafford­shire potters was Josiah Wedgwood, whose company produced tea services so efficiently that it could compete with Chinese porcelain, imports of which declined and eventually stopped in 1791.

Wedgwood was a pioneer of mass production and an early adopter of steam engines to grind materials and drive stamping machinery. No longer did individual craftsmen in his factories make each item from beginning to end; instead, they specialized in one aspect of production and became particularly skilled at it. Items moved in a continuous flow from one worker to the next. This division of labor enabled Wedgwood to use the most talented designers for his tea services, without requiring them to be potters too. Wedgwood also pioneered the use of celebrity endorsements to promote his products: When Queen Charlotte, the wife of George III, ordered "a complete sett of tea things," he secured her permission to sell similar items to the public under the name "Queen's ware." He took out newspaper advertisements and staged special invitation-only exhibitions of his tea services, such as the one he produced for Empress Catherine II of Russia. At the same time, the marketing of tea was also becoming more sophisticated; the names of Richard Twining (son of Thomas) and other tea merchants became well known. Twining put up a specially designed sign over the door of his shop in 1787 and labeled his tea with the same design, which is now thought to be the oldest commercial logo in continuous use in the world. The marketing of tea and tea paraphernalia laid the first foundations of consumerism.

Other Western nations took up to a century to catch up with Britain's industrialization. There are many reasons why Britain was well placed to be the cradle of industry: its scientific tradition, the Protestant work ethic, an unusually high degree of religious tolerance, ample supplies of coal, efficient transportation networks of roads and canals, and the fruits of empire, which provided the funds to bankroll British entrepreneurs. But the uniquely British love of tea also played its part, keeping disease at bay in the new industrial cities and fending off hunger during long shifts. Tea was the drink that fueled the workers in the first factories, places where both men and machines were, in their own ways, steam powered.

Policy from the Teapot

The political power of the British East India Company, the organization that supplied Britain's tea, was vast. At its height the company generated more revenue than the British government and ruled over far more people, while the duty on the tea it imported accounted for as much as 10 percent of government revenue. All this gave the company both direct and indirect influence over the policies of the most powerful nation on Earth. The company had many friends in high places, and many of its officials simply bought their way into Parliament. Supporters of the East India Company also cooperated on occasion with politicians with interests in the West Indies; the demand for West Indian sugar was driven by the consumption of tea. All this ensured that in many cases company policy became government policy.

The best-known example involves the role of tea policy in the establishment of American independence. In the early 1770s the smuggling of tea into Britain and its American colonies was at its peak. In Britain smuggled tea appealed because it was cheaper than legal tea, since smugglers did not pay customs duties. In America the colonists had taken to smuggling tea from the Netherlands to avoid paying the duty imposed on tea imports by the government in London, since they were opposed to paying any such taxes in principle. (The tea duty was the last remaining of the various commodity taxes imposed by London with the aim of raising money to pay off the debt arising from the successful prosecution of the French and Indian War.) Rampant smuggling reduced the sales of legal tea, and the company found itself with huge stockpiles: Nearly ten thousand tons of tea were sitting in its London warehouses. And since the company had to pay import duty on this tea whether it sold it or not, it owed the government over one million pounds. The company's solution, as usual, was to get the government to intervene in its favor.

The result was the Tea Act of 1773. Its terms, dictated by the company, included a government loan of 1.4 million pounds to enable it to pay off its debts, and the right to ship tea directly from China to America. This meant the company would not have to pay the British import duty, just the much lower American duty of three pence per pound. Furthermore, the duty would be paid by the company's agents in America, who would be granted exclusive rights to sell the tea, thereby giving the company a monopoly. As well as establishing the government's right to tax the colonists, the lower rate of duty would undercut the price of smuggled tea and undermine the smugglers. But the colonists would be grateful, company officials argued, since the overall effect would be to reduce the price of tea.

This was a huge miscalculation. The American colonists, particularly those in New England, depended for their prosperity on being able to carry out unfettered trade without interference from London, whether buying molasses from the French West Indies with which to make rum, or dealing in smuggled tea from the Netherlands. They boycotted British goods and refused to pay tax to the government in London as a matter of principle. They also resented the way the government was handing the East India Company a monopoly on the retailing of tea. What would be next? "The East India Company, if once they get Footing in this (once) happy Country, will leave no Stone unturned to become your Masters," declared a broadside published in Philadelphia in December 1773. "They have a designing, depraved and despotic Ministry to assist and support them. They themselves are well versed in Tyranny, Plunder, Oppression and Bloodshed. . . . Thus they have enriched themselves, thus they are become the most powerful Trading company in the Universe." Many British merchants felt the same way; once again the government was allowing the company to dictate policy for its own benefit.

The Boston Tea Party of 1773, in which protesters emptied, three shiploads of tea into Boston Harbor.

When the act came into force and the company's ships arrived in America with their cargoes of tea, the colonists prevented them from unloading. And on December 16, 1773, a group of protesters dressed up as Mohawk Indians—many of them merchants involved in the tea-smuggling trade who feared for their livelihoods—boarded three company ships in Boston Harbor. Over the course of three hours they tipped all 342 chests of tea on board into the water. Other similar "tea parties" followed in other ports. The British government responded in March 1774 by declaring the port of Boston closed until the East India Company had been compensated for its losses. This was the first of the so-called Coercive Acts—a series of laws passed in 1774 in which the British attempted to assert their authority over the colonies but instead succeeded only in enraging the colonists further and ultimately prompted the outbreak of the Revolutionary War in 1775. It is tempting to wonder whether a government less influenced by the interests of the company might have simply shrugged off the tea parties or come to some compromise with the colonists. (On the American side, Benjamin Franklin, for example, advocated paying compensation for the tea destroyed.) But instead the dispute over tea proved a decisive step toward Britain's loss of its American colonies.

Opium and Tea

The East India Company's fortunes revived in 1784, when the duty on tea imports to Britain was slashed, which lowered the price of legal tea, doubling the company's sales and wiping out smuggling. But the company's power was gradually curtailed amid growing concern over its enormous influence and the corrupt and self-enriching behavior of its officials. It was placed under the supervision of a board of control, answerable to Parliament. And in 1813, as enthusiasm for Adam Smith's advocacy of free trade gained ground, the company's monopoly on Asian trade was removed, except for China. The company concentrated less on trade and more on the administration of its vast territories in India; after 1800 the bulk of its revenue came from the collection of Indian land taxes. In 1834 the company's monopoly on trade with China was removed too.

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