Empires of the Word: A Language History of the World (101 page)

The new technologies of communication have made possible new institutions too, institutions that exist above all to spin words, to decorate them and transmit them. Newspapers, magazines, film studios, cinemas, song-sheet publishers and recording companies, radio stations, television production companies, website designers: the list will no doubt continue long into the future. And within every medium, advertising—the supreme meta-product of the language media, acting as a kind of fertiliser or growth hormone, promoting distribution and sales of all these language-based products through its explicit content, even as its payments for space on the channels enable the communications media to cut their prices and reach farther; and at the same time, a major producer of language material in its own right. None of these new institutions of the nineteenth and twentieth centuries is restricted to English—but they all became available first in English, and English has remained the biggest producer.

As the Portuguese found when they first gained a reputation for trade in the Indian Ocean, a national language need not remain restricted to its own nationals. Portuguese became the lingua franca of international trade—and indeed the Christian Church—in South and South-East Asia for ten generations and more, long after Portugal itself had yielded in influence to the Dutch and British. The same thing has happened to English, but on a global, rather than an oceanic, scale. So many people in different parts of the world were finding that they needed to deal with English speakers that their dealings began to overlap: non-natives, and even those without any direct connection to the English-speaking world, started using English among themselves, purely for their own convenience. In the words of the English proverb, ‘nothing succeeds like success’, and the spread of a language is no exception. In the twentieth century English replaced French as the usual language for international conferences. The language of air traffic has always been (a restricted form of) English—unsurprising, perhaps, since aviation is a US invention; but English has anyway become the world’s
interlingua
of choice. For 1996 it was estimated that 85 per cent of international associations made official use of English, and 33 per cent used nothing else. In Asia and the Pacific, 90 per cent of international organisations work only in English.
⁶⁷

And the English-speaking world, with its characteristic eye for a business opportunity, has converted this too into a paying proposition: English Language Teaching (ELT) has become not only a field of education, but—as in those early days in Bengal—a commercial service industry in its own right. Now it flourishes in almost every country of the world: if the ambient language is English, it must be a good place for the students to get plenty of practice; and if it is not, English must be an eminently desirable skill to learn. The influential philosopher James Mill (1773-1836) had once remarked that the imperial civil service was little more than ‘a vast system of outdoor relief for the upper classes’ of Great Britain: ELT could be seen as a new answer to the same problem, though now the qualifications in background and nationality are a little less demanding than they were then.

This spread of English is harder to map geographically than the expansion of British colonies. In spirit, it follows in direct descent from the re-education policy that the British introduced in India. But the mechanism is almost pure diffusion, since—unlike in India—the language has travelled with very little presence of its native speakers. It is probably the best example of a language spread by the sheer prestige of the culture associated with it. Our previous examples have shown the possibility in principle, as when the Egyptian and Hittite courts of the fourteenth century BC corresponded in Akkadian, when the Cambodians and Javanese of the fifth century AD chose to inscribe their temples with literary Sanskrit, or when the Mughals, sweeping down into India from Afghanistan in the sixteenth century, preferred Persian to their native Turkic as their court language. The seventeenth- and eighteenth-century vogue for French in eastern Europe, too, should be seen in this light. But the spread of English was the first time that a language and culture had simultaneously made themselves desirable to peoples all over the world, truly a unique event.

In one way, our account of this process has differed from the usual one. This is in our lack of emphasis on the role of the USA.

The worldwide take-up of English in the twentieth century, and particularly in its latter half after the Second World War, is mostly set down to the influence of the USA, its globally stationed armies and fleets, its outreaching commercial enterprises, and above all its ubiquitous films, pop music, TV shows, news media and computer software. Certainly, all these things have been significant, and mass enthusiasm for English-language culture is now focused on the products of the USA. Among the native speakers of English, the USA’s 231 million are clearly the largest single group, four times the size of the UK’s 60 million, and alone make up two-thirds of the global total.
⁶⁸
And arguably, the preferred brand of English now—to judge from accents fashionable outside their own regions—is General American, verging to African American Vernacular English; by contrast, the UK’s current broadcast favourite of ‘Estuary English’, a London-oriented alternative to the traditional Oxbridge ‘Received Pronunciation’, is very much a local taste.
^*

But our concern in this book has always been the spread of language communities, bodies of people who can understand one another through a given language. In this sense, distinctions of accent are irrelevant until they threaten mutual understanding. And looked at historically, it is quite evident that the springboard from which English made its jump to global status was built far less on the recent exploits of Uncle Sam than on the adventures over the previous 350 years of John Bull.

We have to consider the growth of second-language speakers, since it is they who have dominated expansion of English use in the twentieth century: by the 1950s, all sizeable countries whose first language was English had already slowed the growth in their populations. For second-language speakers, a good estimate, or range of estimates, is provided by David Graddol’s 1999 essay ‘The decline of the native speaker’. He identifies recent growth in Latin America, sub-Saharan Africa and South Asia, growth that will almost certainly lead on to second-language speakers outnumbering native speakers within the next fifty years, if they don’t already.

The levels persisting in ex-British colonies range between 2 per cent and 5 per cent, but are usually estimated to amount in total to around 200 million speakers. Other recent estimates put the rate much higher, as much as 20 per cent in India and Pakistan, 10 per cent in Bangladesh.
⁶⁹
If these are correct, the total should already stand at 395 million. Contrast Latin America and sub-Saharan Africa, where knowledge of English is clearly growing, but where Graddol estimates current percentages as no more than 1 per cent of the population (73 million, 43 million). In the very few parts of the world with significant use of English directly due to US influence, the proportions of people knowing it are 50 per cent in the Philippines (36 million), and 85 per cent in Liberia (2 million—although this last represents speakers of English creole). All in all, these English-speaking regions of non-British origin may represent a total of 152 million.

Already in this second-language-speaking part of the English world, then, it seems that the growth of British-origin English remains more significant than the radical effects of the US influence. But this leaves out of account what may currently be the fastest-growing area of second-language English, namely Europe.
^*
It is purely a matter of definition whether European English should be considered as part of the foreign-language or the second-language domain, but it is clear that it has become the major working language of the European Union, as well as being widely used in commerce, industry and academia in northern European countries, particularly Scandinavia. Graddol’s analysis of the European Union’s
Eurobarometer
surveys from 1990 to 1998 suggests that English competence in Europe was high, but fairly static, until 1980, at under 20 per cent; it then perked up and since 1990 has begun to take off meteorically. It now stands at over 100 million, approaching a third of the European Union’s population.
^*

A language that links together a speech community, even a vast one like the global multitude who think and speak in English, is given its character not so much by its phonetics and phrasings as by the patterns of associations that have piled up on its words as they are transmitted down the generations. A language bespeaks a history—the history, of course, of those who have spoken it—and this is the main creator of its reputation abroad, as it is of its attractions to those who may want to learn the language, and so join its community. This is one reason why study of a language has long emphasised its literature, ‘the best that has been said and thought’
^†
using that language, as selected by its own tradition. But not all the experiences in a language’s long memory may have been hallowed by good writing.

Looking back on the history of English as formative of its present character and reputation, memory can afford to be quite selective: the past before the sixteenth century of the Reformation and the beginnings of colonial expansion seems to have left only the very faintest of traces. But from that era on, the kinds of adventures that spread English, and which were prized most highly by many of its speakers, do have a certain consistency. English is associated with the quest to get rich, the deliberate acquisition of wealth, often by quite unprecedented and imaginative schemes. This quest has sometimes had to struggle with religious and civic conscience, and the glories of patriotism, but has largely been able to enlist them on its side. In general, it has been the ally, rather than the rival, of freedom of the individual. English has been, above all, a worldly language.
⁷⁰

There is little left in English from the epoch before the arrival of the Germanic dialects that were destined to fuse into Anglo-Saxon: perhaps only the name Britain itself, from a presumably Gaulish term to describe the ancient Britons, ‘the figured ones’ (
Pretanoi
—Welsh
pryd
, Old Irish
cruth
, ‘form’), for their custom of body painting. Even older might be the name Albion, used in Greek c.300 BC, and still used in Gaelic to refer to Scotland,
A lba:
for this the only suggested etymology is pre-Indo-European, making it cognate with the
A lps
, and two ancient Roman cities called
A lba:
a truly ancient word for ‘highlands’.
⁷¹
It is also just possible that some features seen in Irish English, such as ‘I’m after finishing my work’ and ‘I saw Thomas and he sitting by the fire’, imported from typical phraseology in Irish, are features that happen to go back to the language spoken here before the Celts even got here. Similar phraseology is after all found in Egyptian and the Semitic languages respectively, and one hypothesis to explain this, and much else, is that there was prehistoric trade among these regions.
⁷²

We can briefly recapitulate English’s first millennium of existence. The language, once established in Britain in the fifth century, found itself surrounded by Celtic to the west and the north. Celts could not stand against its advance at spear-point, but gradually forces bent on converting its speakers to Christianity converged from the north-west and south-east, finally meeting and ending the competition at the Synod of Whitby in 664, when King Oswy ruled in favour of the Roman tradition. English reacted well to the sophisticated missionaries of Roman Christianity, becoming actively literate, with translations from Latin but also its own poetry and prose set down in books. Overlaid by French in the eleventh century, it suffered a setback to its literary life, but benefited from the invaders’ military prestige in that it began to expand into all the remaining Celtic areas of both Britain and Ireland. Its life under French domination could perhaps be compared to the early years of Aramaic, submerged militarily by speakers of Akkadian from Assyria, but gradually replacing it as the empire’s elite faced crises that shook its power structure (see Chapter 3, ‘Akkadian—world-beating technology: A model of literacy’, p. 64). For the chivalrous romance of Norman French, the disrupting crises came as bubonic plague, which struck repeatedly in the fourteenth century, especially in towns and monasteries, and military severance of England and Wales from southern France. In the new dispensation, where feudal ties were dissolved and politics was firmly focused north of the Channel, English came into its own as the unifying language of the kingdom.

This long period, a full millennium, created the substance of English as we know it, but socially it was so different from the bourgeois life that followed that it has contributed little to the language’s modern character. In the sixteenth century England’s rulers began to conceive the country as an agency independent of, and in principle equal to, any power in Europe, secular or spiritual. In this period the foundation was also laid for the formal union with the outlying parts of the British Isles, Scotland and Ireland. The governance of the whole region was firmly in London’s hands. At the same time, with the advent of printed books, the spelling and grammar of English became standardised. England, and English, was positioned for growth.

This growth, when it came, was based on sea power and commercial credit. Over the course of the seventeenth and eighteenth centuries the strength of the Royal Navy and the City of London became unassailable, and both enabled English to be projected around the world. As the language that settlers brought to North America, English simply persisted and spread: the colonies were self-sufficient, and grew at the expense of their neighbours. Not surprisingly, as they became richer they also became more self-confident and overbearing: they never had serious cause to revise their early, self-regarding, attitudes, especially since they could hardly fail to notice that whenever they came up against opposition, whether indigenous or from another colonial power, they came off best. A belief in ‘manifest destiny’ could almost be seen as the lesson of experience.