Hacking Happiness (36 page)

4
. Eli Pariser,
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
(New York: Penguin Press, 2011), 15.

5
. Greg Linden, former principal engineer at Amazon, interview with author, April 2, 2013.

6
. Yue Wang, “More People Have Cell Phones Than Toilets, U.N. Study Shows,”
Time
, March 25, 2013, http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/#ixzz2ZrdXJp52.

7
.
A Roadmap to U.S. Robotics: From Internet to Robotics
2013 edition, the Robotics Virtual Organization, March 20, 2013, http://robotics-vo.us/sites/default/files/2013%20Robotics%20Roadmap-rs.pdf.

8
. Alexander Reben, creator of Blabdroid, interview with author, April 3, 2013.

9
. Güven Güzeldere and Stefano Franchi, “Dialogues with Colorful Personalities of Early AI,”
Stanford Electronic Humanities Review
4, no.2 (July 24, 1995), http://www.stanford.edu/group/SHR/4-2/text/dialogues.html.

10
. Jeffrey R. Young, “Programmed for Love,”
The Chronicle of Higher
Education
, January 14, 2011, http://chronicle.com/article/Programmed-for-Love-The/125922/.

11
. Filmmaker Brett Hoff, interview with author, April 3, 2013.

12
. Angela Watercutter, “Neuroscientists Measure Brain Activity in
Love Competition
,”
Wired
, February 14, 2012, http://www.wired.com/underwire/2012/02/love-competition/.

13
. Alexander Peben interview.

Chapter Eight

1
. Corien Prins, “When Personal Data, Behavior, and Virtual Identities Become a Commodity: Would a Property Rights Approach Matter?”
SCRIPTed
3–4 (2006): 270, doi: 10.2966/scrip.030406.270, http://www2.law.ed.ac.uk/ahrc/script-ed/vol3-4/prins.asp.

2
. Alexis C. Madrigal, “How Much Is Your Data Worth? Mmm, Somewhere Between Half a Cent and $1,200,”
Atlantic
, March 19, 2012, http://www.theatlantic.com/technology/archive/2012/03/how-much-is-your-data-worth-mmm-somewhere-between-half-a-cent-and-1-200/254730/.

3
. Corien Prins, “Personal Data.”

4
. John Gantz and David Reinsel, “The Digital Universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East,” International Data Corporation, December 2012, http://idcdocserv.com/1414.

5
. Rufus Pollock, “Forget Big Data, Small Data Is the Real Revolution,”
The Guardian
, April 25, 2013, http://www.guardian.co.uk/news/datablog/2013/apr/25/forget-big-data-small-data-revolution.

6
. Michael Schroeck, Rebecca Shockley, Dr. Janet Smart, Professor Dolores Romero-Morales, and Professor Peter Tufano,
Analytics: The Real-World Use of Big Data
, IBM Global Business Services, http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03519usen/GBE03519USEN.PDF.

7
. Claire Cain Miller, “Data Science: The Numbers of Our Lives,”
New York Times
, April 11, 2013.

8
. John C. Havens, “Big Data’s Value Lies in Self-Regulation,”
Mashable
, February 25, 2013, http://mashable.com/2013/02/25/big-data-self-regulation/.

9
. Ibid.

10
. Mark Bonchek, “Little Data Makes Big Data More Powerful,”
Harvard Business Review Blog
, May 3, 2013, http://blogs.hbr.org/cs/2013/05/little_data_makes_big_data_mor.html.

11
. Patrick Tucker, “Has Big Data Made Anonymity Impossible?”
MIT Technology Review
, May 7, 2013, http://www.technologyreview.com/news/514351/has-big-data-made-anonymity-impossible/.

12
. Havens, “Big Data’s Value Lies in Self-Regulation.”

13
. http://www.tictrac.com.

Chapter Nine

1
. Dan Farber, “The Next Big Thing in Tech: Augmented Reality,” CNET, June 7, 2013, http://news.cnet.com/8301-11386_3-57588128-76/the-next-big-thing-in-tech-augmented-reality/.

2
. John C. Havens, “Self-Screening,”
Media
, April 13, 2012, http://www.mediapost.com/publications/article/172480/self-screening.html#axzz2THig0MbB.

3
. Brian X. Chen, “If You’re Not Seeing Data, You’re Not Seeing,”
Wired
, August 25, 2009, http://www.wired.com/gadgetlab/2009/08/augmented-reality/.

4
. John C. Havens, “Augmented Reality: What Marketers Need to Know,”
iMedia Connection
, December 2, 2009, http://www.imediaconnection.com/25256.asp.

5
. Todd Wasserman, “How Google Glass Could Change Advertising,”
Mashable
, January 23, 2013, http://mashable.com/2013/01/23/google-glass-advertising/.

6
. Kristina Grifantini, “GM Develops Augmented Reality Windshield,”
MIT Technology Review
, March 17, 2010, http://www.technologyreview.com/view/418080/gm-develops-augmented-reality-windshield/.

7
. https://www.youtube.com/watch?v=PKdFqUgm86k.

8
. https://www.youtube.com/watch?v=zPfUN4ffssU.

9
. https://vimeo.com/46304267.

10
. https://vimeo.com/12899347.

11
. Wedge Martin, cofounder of GeoPapyrus, interview with author, May 14, 2013.

12
. John C. Havens, “Who Owns the Advertising Space in an Augmented Reality World?”
Mashable
, June 6, 2011, http://mashable.com/2011/06/06/virtual-air-rights-augmented-reality/.

13
. Chris Cameron, “Are We Entering the Age of Augmented Trademark Infringement?”
ReadWrite
, July 6, 2010, http://readwrite.com/2010/07/06/are_we_entering_the_age_of_augmented_trademark_infringement#awesm=~ocqpE9IwkrwWdN.

14
. Senator Al Franken, interview with author, April 26, 2013.

15
. “Sen. Franken Calls for End to Disturbing Consumer Tracking Trend,” Al Franken website, April 1, 2013, http://www.franken.senate.gov/?p=press_release&id=2341.

16
. Senator Al Franken interview.

17
. Brian Wassom, “FTC Issues Best Practices for Facial Recognition Privacy,”
Wassom.com Blog
, October 31, 2012, http://www.wassom.com/ftc-issuesbest-practices-for-facial-recognition-privacy.html.

18
. Brian Wassom, partner, Honigman Miller Schwartz and Cohn LLP, interview with author, June 2, 2013.

19
. Robert Gordon, chief strategy officer, APX Labs, interview with author, April 11, 2013.

20
. https://www.youtube.com/watch?feature=player_embedded&v=yRrdeFh5-io#!.

Chapter Ten

1
. J. P. Rangaswami, quoted by Venessa Miemis in “The Bank of Facebook: Currency, Identity, Reputation,”
Forbes
, April 4, 2011, http://www.forbes.com/sites/venessamiemis/2011/04/04/the-bank-of-facebook-currencyidentity-reputation/.

2
. Sarah Kessler, “What If We Thought More Often About Being Tracked Online? Man Stalks Himself to Find Out,”
Fast Company
, May 10, 2013, http://www.fastcompany.com/3009602/what-if-we-thought-more-oftenabout-being-tracked-online-man-stalks-himself-to-find-out.

3
. Eli Pariser, author of
The Filter Bubble
, interview with author, April 16, 2013.

4
. John C. Havens, “Why Social Accountability Will Be the New Currency of the Web,”
Mashable
, July 28, 2011, http://mashable.com/2011/07/28/social-media-influence-accountability/.

5
. “Elinor Ostrom,”
Economist
, June 30, 2012, http://www.economist.com/node/21557717.

6
. Kim-Mai Cutler, “Facebook’s Payments Revenue Feels Some Heat, Declines 9% From Last Quarter,”
TechCrunch
, October 23, 2012, http://techcrunch.com/2012/10/23/facebook-payments-revenue/.

7
. Gartner, Inc., “Gartner Says Google and Facebook May Not Be the Banks of the Future, But They Will Help Shape the Future of the Financial Services Industries,”
press release, October 9, 2012, http://www.gartner.com/newsroom/id/2191115.

8
. Samantha Murphy, “Only 10% of Americans Say They Would Wear Google Glass,”
Mashable
, May 15, 2013, http://mashable.com/2013/05/15/google-glass-study/.

9
. Hayley Tsukayama, “The Circuit: Amazon Introduces Its Own Currency, Amazon Coins,”
Washington Post
, May 13, 2013, http://www.washingtonpost.com/blogs/post-tech/post/the-circuit-amazon-introducesits-own-currency-amazon-coins/2013/05/13/dd41a938-bbe1-11e2-97d4-a479289a31f9_blog.html.

10
. “Amazon Coins v Trillion-Dollar Coins,”
Economist
, February 7, 2013, http://www.economist.com/blogs/democracyinamerica/2013/02/value-and-virtual-world.

11
. J. P. Rangawami of Salesforce.com, interview with author, January 21, 2013.

12
. Paula Span, “A Volunteer Army of Caregivers,”
New York Times
, March 28, 2013, http://newoldage.blogs.nytimes.com/2013/03/28/a-volunteer-army-of-caregivers/.

13
.
Virtual Currency Schemes
, European Central Bank, October 2012, http://www.ecb.int/pub/pdf/other/virtualcurrencyschemes201210en.pdf.

14
. Ibid.

15
. https://www.youtube.com/watch?v=98RYtKQaWcA.

16
. Phil Windley, “The Digital Asset Grid Session at SIBOS,”
Technometria Blog
, November 1, 2012, http://www.windley.com/archives/2012/11/thedigital_asset_grid_session_at_sibos.shtml.

17
. John C. Havens, “Social Accountability.”

18
. Ibid.

Chapter Eleven

1
. Michael E. Porter and Mark R. Kramer, “Creating Shared Value,”
Harvard Business Review
(January–February 2011), http://www.hks.harvard.edu/m-rcbg/fellows/N_Lovegrove_Study_Group/Session_1/Michael_Porter_Creating_Shared_Value.pdf.

2
. Ibid.

3
. John C. Havens, “Social Responsibility: It’s Not Just for Brands Anymore,”
Mashable
, October 24, 2011, http://mashable.com/2011/10/24/social-responsibility-influence/.

4
. Adam M. Grant, author of
Give and Take: A Revolutionary Approach to Success
, interview with author, May 14, 2013.