Read Start Your Own Business Online
Authors: Inc The Staff of Entrepreneur Media
The Entrepreneurial Personality
Your Strengths and Weaknesses
Go For the Goal
Just Do It!
Market Matters
Financial Plan
Family Affairs
Getting Personal
Decisions, Decisions
Buying an Existing Business
Buying a Franchise
Calling All Franchisees
Buying a Business Opportunity
Practicing Nichecraft
On a Mission
What It Is, What It Does
Market Research Methods
Secondary Research
Primary Research
Expert Assistance
What Does It Mean?
Making It Up
Namestorming
Testing, Testing
Final Analysis
Say It Loud
Sole Proprietorship
Partnership
Corporation
Limited Liability Company
The Nonprofit Option
Executive Summary
Business Description
Market Strategies
Competitive Analysis
Design and Development Plan
Operations and Management Plan
Financial Factors
A Living Document
Hiring a Lawyer
Hiring an Accountant
Do It Yourself
Friends and Family
How Much Is Enough?
Equity Basics
Venture Capital
Earth Angels
Types of Loans
Sources of Financing
Applying for a Loan
7(a) Guaranty Loan Program
Making the Most of the SBA
Granting Wishes
What Is Negotiation?
Preparing for Negotiation
What Do You Want?
The Negotiation Process
Everything Is Negotiable
Types of Locations
Issues to Consider
What Can You Expect To Pay?
Commercial Leases
Office Space
Designing a Logo
Business Cards
Selecting Stationery
Designing Your Sign
Inventory Control
Inventory Accounting
Suppliers
Mailing Equipment
Establishing a Credit Policy
Accepting Checks
Accepting Credit Cards
Accepting Debit Cards
Basic Insurance Needs
Choosing an Insurance Agent
Insurance Costs
How To Hire
Alternatives to Full-Time Employees
Benefit Basics
Health Insurance
Retirement Plans
Low-Cost Benefits
Employee Policies
Workplace Safety
Discriminatory Treatment?
Cost Cutters
Wise Buys
Equipping Your Virtual Office
Being Well-Connected
Choosing Partners
Office Productivity Software
Sounds Like a Plan
The Name Game
Website Basics
Do Your Homework
Just the Beginning
Talk Is Cheap
Which Smartphone Is the Smartest?
At Your Service
Wireless Wonders
I’m IMing
Web Calling
It’s Your Turn
What Is Branding, Exactly?
Building a Branding Strategy
Bringing It All Together
Read All About It
Creating a Marketing Plan
Where to Advertise
Print Advertising
Radio and TV Advertising
Direct Mail
Classified Ads
Co-Op Advertising
Measuring Advertising Effectiveness
Getting Publicity
Special Events
Networking
Understanding Your Unique Selling Proposition
Cold-Calling
Making Sales Presentations
Speaking Effectively
Building Customer Relationships
Customer Service