Read The 30 Day MBA Online

Authors: Colin Barrow

The 30 Day MBA

For many of the topics in the book there are direct links to the
free
teaching resources of the world's best business schools.

There are also links to hundreds of hours of
free
video lectures given by other distinguished Business School professors, from top schools including Cranfield, Wharton, Chicago, Harvard and CEIBS (China Europe International Business School).

You can download Duke University's top ranking Fuqua School of Business's lecture material on forecasting; a vital aid to anyone preparing sales projections.

Link into Cranfield's School of Management's Research Paper Series and see the latest insights in global supply chain logistics, or watch Harvard's Professor Michael Porter – a leading world proponent of international business strategy methodology – outline his ideas.

You can find a list of all these online resources and more at
www.koganpage.com/30DayMBA
and interspersed within the chapters.

Note on the Ebook Edition

For an optimal reading experience, please view large
tables and figures in landscape mode.

This ebook published in 2013 by

Kogan Page Limited

120 Pentonville Road

London N1 9JN

UK

www.koganpage.com

© Colin Barrow, 2009, 2011, 2013

E-ISBN 978 0 7494 6991 7

Full imprint details

CONTENTS

          
List of figures

          
List of tables

       
Introduction

01    Accounting

          
The rules of the game

          
Fundamental conventions

          
Accounting conventions

          
The rule makers

          
Bookkeeping – the way transactions are recorded

          
Cash flow

          
The income statement/profit and loss account

          
The balance sheet

          
Filing accounts

          
Financial ratios

          
Analysing accounts

          
Accounting ratios

          
Getting company accounts

          
Ratio analysis spreadsheets

          
Break-even analysis

02    Finance

          
Sources of funds

          
How leverage/gearing works

          
Borrowed money

          
Banks

          
Bonds, debentures and mortgages

          
Asset-backed financiers

          
Equity

          
Sources of equity capital

          
Hybrids

          
Cost of capital

          
Investment decisions

          
Budgets and variances

03    Marketing

          
Getting the measure of markets

          
Understanding customers

          
Segmenting markets

          
The marketing mix

          
Selling

          
Negotiating

          
Market research

          
Marketing in the internet era

04    Organizational behaviour

          
Strategy vs structure, people and systems

          
Structures – the options

          
Building and running a team

          
The board of directors

          
People

          
Motivation

          
Leadership

          
Management

          
Delegation: the essential management skill

          
Systems

          
Managing change

          
Culture

05    Business history

          
How business history is studied in business schools

          
Babylon and beyond (4000
BC
–1000
AD
)

          
Mediaeval merchants (1000–1700)

          
The era of ventures (1700–1900)

          
The age of financial panics (1900–to date)

06    Business law

          
Corporate structures

          
Employment law

          
Employment legislation

          
Intellectual property

07    Economics

          
Schools of economic thought

          
Micro vs macroeconomics

          
Market structures

          
Essential economics

          
Business cycles

          
Inflation

          
Interest rates

          
Economic policy and tools

          
More concerns

          
The broken window fallacy

08    Entrepreneurship

          
Why entrepreneurship matters

          
Who make good entrepreneur?

          
Entrepreneurial categories

          
Family business

          
Business incubators: where entrepreneurs hang out

09    Ethics and social responsibility

          
Teaching ethics and social responsibility in business schools

          
Owners vs directors: the start of the ethical tug of war

          
Understanding stakeholders

          
Mapping out the stakeholders

          
Assessing obligations

          
Stakeholder strategies

          
Implementing ethical and responsible strategies

          
Does being ethical pay off?

10    Operations management

          
Outsourcing and the value chain

          
Production methods and control

          
Inventory management

          
Quality

          
Information technology

          
Supply chain channel structures

11    Quantitative and qualitative research and analysis

          
Quantitative research and analysis

          
Qualitative research and analysis

          
Triangulation

12    Strategy

          
Devising strategy – the overview

          
The experience (or learning) curve

          
Differentiation

          
Focus

          
First to market: possible international advantages

          
Industry analysis

          
Shaping strategy – tools and techniques

          
Environmental

          
Appendices

          
1. Elective: Introduction to International Global Business

          
2. Elective: Business Planning

          
Index

LIST OF FIGURES

FIGURE 1.1
      

Cost model 1: showing fixed costs

FIGURE 1.2
      

Variation on cost model 1: showing a step up in fixed costs

FIGURE 1.3
      

Cost model 2: showing behaviour of variable costs as volume changes

FIGURE 1.4
      

Cost model showing total costs and fixed costs

FIGURE 1.5
      

Cost model showing break-even point

FIGURE 1.6
      

Break-even chart for special deals

FIGURE 2.1
      

Funding appetite

FIGURE 2.2
      

Risk and leverage/gearing

FIGURE 2.3
      

Cobra Beer's financing strategy

FIGURE 3.1
      

Market share UK supermarkets 2011–12

FIGURE 3.2
      

Example SWOT chart for a hypothetical Cobra Beer competitor

FIGURE 3.3
      

Perceptual mapping

FIGURE 3.4
      

The product life cycle

FIGURE 3.5
      

Richness vs reach

FIGURE 3.6
      

The mathematics of internet networks

FIGURE 4.1
      

A framework for understanding organizational behaviour

FIGURE 4.2
      

Basic hierarchical organization chart

FIGURE 4.3
      

Line and staff organization chart

FIGURE 4.4
      

Functional organization chart

FIGURE 4.5
      

Matrix organization chart

FIGURE 4.6
      

Strategic business unit organization chart

FIGURE 4.7
      

Groups are not the same as teams

FIGURE 4.8
      

The management grid

FIGURE 4.9
      

The balanced scorecard

FIGURE 4.10
    

The leadership continuum – Tannebaum, Schmidt

FIGURE 4.11
    

Training needs analysis worksheet

FIGURE 4.12
    

The five phases of growth

FIGURE 4.13
    

Force field analysis template

FIGURE 7.1
      

The demand curve

FIGURE 7.2
      

Textbook economic cycle

FIGURE 9.1
      

Stakeholder mapping

FIGURE 9.2
    

Stakeholder relevance matrix

FIGURE 9.3
    

Stakeholder rights and expectations grid

FIGURE 10.1
    

Maternity clothes value chain

FIGURE 10.2
    

Gantt chart showing weekly tasks for a website design project

FIGURE 10.3
    

Critical path method applied

FIGURE 10.4
    

Operating channels

FIGURE 11.1
    

Example decision tree

FIGURE 11.2
    

Normal distribution curve (bell) showing standard deviation

FIGURE 11.3
    

Scatter diagram example

FIGURE 11.4
    

Scatter diagram – the line of best fit

FIGURE 12.1
    

The experience curve

FIGURE 12.2
    

Five Forces theory of industry analysis (after Porter)

FIGURE 12.3
    

Ansoff's Growth Matrix

FIGURE 12.4
    

The Boston Matrix

FIGURE 12.5
    

The GE–McKinsey directional policy matrix

FIGURE 12.6
    

The long-run return pyramid

FIGURE 12.7
    

PESTEL analysis framework

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