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Authors: Robert Greene

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PREFACE

We live in a culture that promotes democratic values of being fair to one and all, the importance of fitting into a group, and knowing how to cooperate with other people. We are taught early on in life that those who are outwardly combative and aggressive pay a social price: unpopularity and isolation. These values of harmony and cooperation are perpetuated in subtle and not-so-subtle ways--through books on how to be successful in life; through the pleasant, peaceful exteriors that those who have gotten ahead in the world present to the public; through notions of correctness that saturate the public space. The problem for us is that we are trained and prepared for peace, and we are not at all prepared for what confronts us in the real world--war.

The life of man upon earth is a warfare.

J
OB
7:1

Qui desiderat pacem, praeparet bellum (let him who wants peace prepare for war)

V
EGETIUS
,
A.D
. F
OURTH
C
ENTURY

This war exists on several levels. Most obviously, we have our rivals on the other side. The world has become increasingly competitive and nasty. In politics, business, even the arts, we face opponents who will do almost anything to gain an edge. More troubling and complex, however, are the battles we face with those who are supposedly on our side. There are those who outwardly play the team game, who act very friendly and agreeable, but who sabotage us behind the scenes, use the group to promote their own agenda. Others, more difficult to spot, play subtle games of passive aggression, offering help that never comes, instilling guilt as a secret weapon. On the surface everything seems peaceful enough, but just below it, it is every man and woman for him-or herself, this dynamic infecting even families and relationships. The culture may deny this reality and promote a gentler picture, but we know it and feel it, in our battle scars.

It is not that we and our colleagues are ignoble creatures who fail to live up to ideals of peace and selflessness, but that we cannot help the way we are. We have aggressive impulses that are impossible to ignore or repress. In the past, individuals could expect a group--the state, an extended family, a company--to take care of them, but this is no longer the case, and in this uncaring world we have to think first and foremost of ourselves and our interests. What we need are not impossible and inhuman ideals of peace and cooperation to live up to, and the confusion that brings us, but rather practical knowledge on how to deal with conflict and the daily battles we face. And this knowledge is not about how to be more forceful in getting what we want or defending ourselves but rather how to be more rational and strategic when it comes to conflict, channeling our aggressive impulses instead of denying or repressing them. If there is an ideal to aim for, it should be that of the strategic warrior, the man or woman who manages difficult situations and people through deft and intelligent maneuver.

[
Strategy
]
is more than a science: it is the application of knowledge to practical life, the development of thought capable of modifying the original guiding idea in the light of ever-changing situations; it is the art of acting under the pressure of the most difficult conditions.

H
ELMUTH VON
M
OLTKE
, 1800-1891

Many psychologists and sociologists have argued that it is through conflict that problems are often solved and real differences reconciled. Our successes and failures in life can be traced to how well or how badly we deal with the inevitable conflicts that confront us in society. The common ways that people deal with them--trying to avoid all conflict, getting emotional and lashing out, turning sly and manipulative--are all counterproductive in the long run, because they are not under conscious and rational control and often make the situation worse. Strategic warriors operate much differently. They think ahead toward their long-term goals, decide which fights to avoid and which are inevitable, know how to control and channel their emotions. When forced to fight, they do so with indirection and subtle maneuver, making their manipulations hard to trace. In this way they can maintain the peaceful exterior so cherished in these political times.

This ideal of fighting rationally comes to us from organized warfare, where the art of strategy was invented and refined. In the beginning, war was not at all strategic. Battles between tribes were fought in a brutal manner, a kind of ritual of violence in which individuals could display their heroism. But as tribes expanded and evolved into states, it became all too apparent that war had too many hidden costs, that waging it blindly often led to exhaustion and self-destruction, even for the victor. Somehow wars had to be fought more rationally.

The word "strategy" comes from the ancient Greek word
strategos,
meaning literally "the leader of the army." Strategy in this sense was the art of generalship, of commanding the entire war effort, deciding what formations to deploy, what terrain to fight on, what maneuvers to use to gain an edge. And as this knowledge progressed, military leaders discovered that the more they thought and planned ahead, the more possibilities they had for success. Novel strategies could allow them to defeat much larger armies, as Alexander the Great did in his victories over the Persians. In facing savvy opponents who were also using strategy, there developed an upward pressure: to gain an advantage, a general had to be even more strategic, more indirect and clever, than the other side. Over time the arts of generalship became steadily more sophisticated, as more strategies were invented.

Although the word "strategy" itself is Greek in origin, the concept appears in all cultures, in all periods. Solid principles on how to deal with the inevitable accidents of war, how to craft the ultimate plan, how to best organize the army--all of this can be found in war manuals from ancient China to modern Europe. The counterattack, the flanking or enveloping maneuver, and the arts of deception are common to the armies of Genghis Khan, Napoleon, and the Zulu king Shaka. As a whole, these principles and strategies indicate a kind of universal military wisdom, a set of adaptable patterns that can increase the chances for victory.

"Well, then, my boy, develop your strategy So that prizes in games won't elude your grasp. Strategy makes a better woodcutter than strength. Strategy keeps a pilot's ship on course When crosswinds blow it over the wine-blue sea. And strategy wins races for charioteers. One type of driver trusts his horses and car And swerves mindlessly this way and that, All over the course, without reining his horses. But a man who knows how to win with lesser horses Keeps his eye on the post and cuts the turn close, And from the start keeps tension on the reins With a firm hand as he watches the leader."

T
HE
I
LIAD
, H
OMER
,
CIRCA
N
INTH
C
ENTURY B.C.

Perhaps the greatest strategist of them all was Sun-tzu, author of the ancient Chinese classic
The Art of War.
In his book, written probably the fourth century
B.C.
, can be found traces of almost all the strategic patterns and principles later developed over the course of centuries. But what connects them, in fact what constitutes the art of war itself in Sun-tzu's eyes, is the ideal of winning without bloodshed. By playing on the psychological weaknesses of the opponent, by maneuvering him into precarious positions, by inducing feelings of frustration and confusion, a strategist can get the other side to break down mentally before surrendering physically. In this way victory can be had at a much lower cost. And the state that wins wars with few lives lost and resources squandered is the state that can thrive over greater periods of time. Certainly most wars are not waged so rationally, but those campaigns in history that have followed this principle (Scipio Africanus in Spain, Napoleon at Ulm, T. E. Lawrence in the desert campaigns of World War I) stand out above the rest and serve as the ideal.

War is not some separate realm divorced from the rest of society. It is an eminently human arena, full of the best and the worst of our nature. War also reflects trends in society. The evolution toward more unconventional, dirtier strategies--guerrilla warfare, terrorism--mirrors a similar evolution in society, where almost anything goes. The strategies that succeed in war, whether conventional or unconventional, are based on timeless psychology, and great military failures have much to teach us about human stupidity and the limits of force in any arena. The strategic ideal in war--being supremely rational and emotionally balanced, striving to win with minimum bloodshed and loss of resources--has infinite application and relevance to our daily battles.

Inculcated with the values of our times, many will argue that organized war is inherently barbaric--a relic of man's violent past and something to be overcome for good. To promote the arts of warfare in a social setting, they will say, is to stand in the way of progress and to encourage conflict and dissension. Isn't there enough of that in the world? This argument is very seductive, but not at all reasonable. There will always be those in society and in the world at large who are more aggressive than we are, who find ways to get what they want, by hook or by crook. We must be vigilant and must know how to defend ourselves against such types. Civilized values are not furthered if we are forced to surrender to those who are crafty and strong. In fact, being pacifists in the face of such wolves is the source of endless tragedy.

The self is the friend of a man who masters himself through the self, but for a man without self-mastery, the self is like an enemy at war.

T
HE
B
HAGAVAD
G
ITA
,
I
NDIA
,
CIRCA A.D.
F
IRST
C
ENTURY

Mahatma Gandhi, who elevated nonviolence into a great weapon for social change, had one simple goal later on in his life: to rid India of the British overlords who had crippled it for so many centuries. The British were clever rulers. Gandhi understood that if nonviolence were to work, it would have to be extremely strategic, demanding much thought and planning. He went so far as to call nonviolence a new way of waging war. To promote any value, even peace and pacifism, you must be willing to fight for it and to aim at results--not simply the good, warm feeling that expressing such ideas might bring you. The moment you aim for results, you are in the realm of strategy. War and strategy have an inexorable logic: if you want or desire anything, you must be ready and able to fight for it.

Others will argue that war and strategy are primarily matters that concern men, particularly those who are aggressive or among the power elite. The study of war and strategy, they will say, is a masculine, elitist, and repressive pursuit, a way for power to perpetuate itself. Such an argument is dangerous nonsense. In the beginning, strategy indeed belonged to a select few--a general, his staff, the king, a handful of courtiers. Soldiers were not taught strategy, for that would not have helped them on the battlefield. Besides, it was unwise to arm one's soldiers with the kind of practical knowledge that could help them to organize a mutiny or rebellion. The era of colonialism took this principle further: the indigenous peoples of Europe's colonies were conscripted into the Western armies and did much of the police work, but even those who rose to the upper echelons were rigorously kept ignorant of knowledge of strategy, which was considered far too dangerous for them to know. To maintain strategy and the arts of war as a branch of specialized knowledge is actually to play into the hands of the elites and repressive powers, who like to divide and conquer. If strategy is the art of getting results, of putting ideas into practice, then it should be spread far and wide, particularly among those who have been traditionally kept ignorant of it, including women. In the mythologies of almost all cultures, the great gods of war are women, including Athena of ancient Greece. A woman's lack of interest in strategy and war is not biological but social and perhaps political.

Instead of resisting the pull of strategy and the virtues of rational warfare or imagining that it is beneath you, it is far better to confront its necessity. Mastering the art will only make your life more peaceful and productive in the long run, for you will know how to play the game and win without violence. Ignoring it will lead to a life of endless confusion and defeat.

The following are six fundamental ideals you should aim for in transforming yourself into a strategic warrior in daily life.

Look at things as they are, not as your emotions color them.
In strategy you must see your emotional responses to events as a kind of disease that must be remedied. Fear will make you overestimate the enemy and act too defensively. Anger and impatience will draw you into rash actions that will cut off your options. Overconfidence, particularly as a result of success, will make you go too far. Love and affection will blind you to the treacherous maneuvers of those apparently on your side. Even the subtlest gradations of these emotions can color the way you look at events. The only remedy is to be aware that the pull of emotion is inevitable, to notice it when it is happening, and to compensate for it. When you have success, be extra wary. When you are angry, take no action. When you are fearful, know you are going to exaggerate the dangers you face. War demands the utmost in realism, seeing things as they are. The more you can limit or compensate for your emotional responses, the closer you will come to this ideal.

BOOK: The 33 Strategies of War
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