The Millionaire Fastlane (54 page)
Read The Millionaire Fastlane Online
Authors: M.J. DeMarco
Tags: #Business & Economics, #Entrepreneurship, #Motivational, #New Business Enterprises, #Personal Finance, #General
Chapter Summary: Fastlane Distinctions
CHAPTER 37: GIVE YOUR ROAD A DESTINATION
What Is Your End?
The Price of Freedom: Money
Set Your Destination: Four Steps to Starting
The Rules of the Road: Financial Literacy
Managing a Money System Demands Financial Literacy
Live Below Your Means-Slowlane?
A Financial Adviser Doesn't Fix Illiteracy
Chapter Summary: Fastlane Distinctions
PART 8: Your Speed–Accelerate Wealth
CHAPTER 38: THE SPEED OF SUCCESS
“Wow-220 mph!”
Doing Nothing Is Expected
The Strategy for Speed: Chess, Not Checkers
Execution Is King. Ideas Are Pawns.
Ideas Are Worthless; Execution Is Priceless
Chapter Summary: Fastlane Distinctions
CHAPTER 39: BURN THE BUSINESS PLAN, IGNITE EXECUTION
The World Reacts How It Reacts
The Tribe Has Spoken
Dead College Professors Roll Over
But I Want Venture Capital!
Get Funded with Execution, not with Business Plans
Chapter Summary: Fastlane Distinctions
CHAPTER 40: PEDESTRIANS WILL MAKE YOU RICH!
The Bishop in Your Chess Match
My Internal Roadmap: My Black Book
The Four Types of Road Noise (Complaints)
Pick Your Battles
Use “Sucks” to Your Advantage
Exchange “Sucks” for “S-U-C-S”
Leverage Free Human Resource Systems
Where Are Your Loyalties?
Look Big, Act Small
Setting Up SUCS
Beat Competitors Before They St art
Chapter Summary: Fastlane Distinctions
CHAPTER 41: THROW HIJACKERS TO THE CURB!
Your Castle Is Mismanaged
The Business Marriage: Partners
Get A+ A's
Would You Like A Chainsaw With Your Beer?
Verify First, Trust Later
Fire Reckless Chauffeurs
Chapter Summary: Fastlane Distinctions
CHAPTER 42: BE SOMEONE'S SAVIOR
Your KNIGHT in Shining Armor
The Crowded World of “Me Too!”
Get in Business for the Right Reason
Get Your Eyes off the Competition's Rear
How to Use Your Competition
Chapter Summary: Fastlane Distinctions
CHAPTER 43: BUILD BRANDS, NOT BUSINESSES
Queen Me: Marketing and Branding
Build a Brand, Not a Business
Get Unique: The USP
Developing Your USP
Get Noisy
How to Rise above the Noise
What's in It for Me?
Translating Features into Benefits
Using Price as a Branding Weapon
Price Conveys More than Just Cost
Chapter Summary: Fastlane Distinctions
CHAPTER 44: CHOOSE MONOGAMY OVER POLYGAMY
Cheating Spouses Aren't Good Partners
Monogamy Leads to Crazy Fun Polygamy!
Chapter Summary: Fastlane Distinctions
CHAPTER 45: PUT IT TOGETHER:SUPERCHARGE YOUR WEALTH PLAN!
Give Wealth a Supercharger
“Uhh, Sir … We're Closing …”
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