Trust Me, I'm Lying: Confessions of a Media Manipulator (49 page)

Daily Beast, The
, 36, 170

Daily Dish, 35–36

Daily Finance
, 151

Daily Intel
, 170

Daily Show, The
, sexism accusation, 128–31

Dana, Charles A., 217

Danone, 159

Daulerio, A. J., 7

Day, Benjamin, 77, 79

DeadlineHollywood
, 198

Deadspin
, 7, 166, 201

de Botton Alain, 213

Degradation Ceremony, by blogs, 208–13

Demand Media, 44, 96, 142–43

Denby, David, 197

Denton, Nick

conflicts of interest, profiting from, 38

on
Daily Show
sexism story, 128

on fake news, 230–31

and iterative journalism, 165, 169

on length of stories, 109

on manipulating readers, 70

on pseudo-exclusive, 34

See also
Gawker

Descartes, 145

Detroit, in ruins slideshow, 60–63, 68

Digg, 22

digital sweatshop, 47

Dish, The
, 35–36

Drudge, Matt, 179

Drudge Report
, 13, 67, 134n, 179

Dunn, Ryan, 204

Eater LA
, 172

Ebert, Roger, 204

Ebner, Mark, 34

Edwards, Jim, 116–19

election cycle, manufactured by blogs, 14–15

Ellsberg, Daniel, 91

emotions, relationship to virality, 63–68

Ender’s Game
(Card), 101

Engadget
, 35, 42, 103, 108

entry point, in newsmaking chain, 21, 24

Epstein, Edward Jay, 50

Examiner.com
, 44

exclusives

importance of, 34n, 115

and traffic-generation, 34–35

FailDogs.com
, 142

false statements, loaded-question headlines, 70–71

Fark.com
, 113

FastCompany.com
, 192

Favre, Brett, 26–27

Ferris, Tim, 59

FFFFound!
19

Filter Bubble, The
(Pariser), 82

Finke, Nikki, 198, 202–3

Fischer, Renato, 159

FishbowlLA
, 23–24

FiveThirtyEight.com
, 36

Flipboard, 53

Ford, Andrew, 28–29

Ford, Henry, 104

Freakonomics
, 36

Frovocation (faux provocation), 24

Fuller, Jack, 111

fund-raising, by trading up the chain, 18–19

Gateway Pundit
, 134n

Gawker

on Assange, 209–11

bloggers, compensation methods, 42–43

Douch of the Decade poll, 203n

Fleshbot Awards hypocrisy, 201

leaks, deliberate to, 51

on media ethics, 47

popularity of, 23, 25

stolen e-mail, publishing, 5–6

traffic analysis, 97

traffic-generating scoops, 34–35

See also
Denton, Nick

Gibson, Mel, 33

GigaOM
, 108

Gizmodo
, 35, 108

TheGloss.com
, 36

Google

blogger compensation method, 44

credibility of story, criteria for, 153

privacy warnings threat, 158–59

Google News, stories, journey of, 92

Google Trends, 96

gossip blogs, 26–27

Gould, Emily, 131

Grantham, Christian, 28n

Greek tragedy, function of, 213

Greeley, Horace, 77

Greenblatt, Richard, 73n

Guardian, The
, 152, 212

Gurry, Lisa, 191

Hall, Justin, 107

HARO (Help a Reporter Out), 55–57

free publicity for, 55–56

manipulating with bogus story, 55–56

misuse by journalists, 56–57

Hazlitt, William, 195, 209

headlines, 88–93

blogs, goals of, 92–93

loaded-question as, 70–71

misleading/fake, 89, 91, 92, 93, 129

of subscription model, 90–91

writing, difficulty of, 88

and Yellow Press, 88–90

Hearst, William Randolph, 80, 88

Hedges, Chris, 67

Help Wanted, 77n

Hesiod, 175

Hilton, Perez, 34, 150

Hippeau, Eric, 188

Hot Air
, 134n

Huffington, Arianna, 36–37, 93

Huffington Post

AOL purchase of, 36–37

articles, monetary worth of, 44–45

articles, rating to score pageviews, 72–73

Complete Guide to Blogging
, 108

Detroit in ruins slideshow, 61–63, 68

format/length of stories, 108–9

headlines, style of, 93

local stories, 18

paid versus unpaid articles comments, 102–3

PR crisis, 188–89

success of, 36

Super Bowl start time story, 100

I Hope They Serve Beer in Hell
(film), outrage campaign, creating, 1–2, 23–24, 44

industry expert, creating by blog, 55–56

investment sites, press releases, use of, 52

iterative journalism, 166–86

corrections, nonexistence of, 178–86

failure of, 183–86

features of, 167–69

toxicity of, 169–75, 179

Jackson, Michael, 33

Jarre, Maurice, 152–53

Jarvis, Jeff, 143–44, 150, 167, 175

Jay, Ricky, 90

Jenkins, Henry, 60

Jezebel
, 19, 109

American Apparel hazardous nail polish story, 125–32

Daily Show, The,
sexism story, 128–31

headlines, fake, 91

Jobs, Steve, 169

Jones, Terry, 28–29

journalism/journalists.
See
newspapers

Joystiq
, 35

Juvenal, 74

Kennedy, John F., 33

Kickstarter, 18

Know Your Meme
, 37

Kramer, Staci, 191

LAist
, 46

Laughing Squid
, 19

Lazarsfeld, Paul, 144

leaks, 50–51

dangers of, 51

Pentagon Papers, 91

legacy media, in newsmaking chain, 21–22, 24–25

length, of blog stories, 106–12

Levin, Harvey, 33

Lewis, Jerry, 198

Lifehacker
, 109

link economy, 150–56

Linkin Park, 44

http://ryanholiday.net/reading-list
, 107–8

Lippman, Walter, 215, 221

Livestrong.com
, 142

local news, in newsmaking chain, 21–22

McBride, Kelly, 49

McCarthy, Caroline, 46

McCarthy, Eugene, 153

McCarthy, Megan, 182

McCarthy, Ryan, 31