Before the Storm (125 page)

479 “Destroy-After-Reading”: Stephen Shadegg,
What Happened to Goldwater?:
The Inside Story of the 1964 Republican Campaign
(New York: Holt, Rinehart, and Winston, 1965), 271. For authorized publications at Goldwater offices, see White to Vukasin, October 7, 1964, FCW, Box 1/California, and author interview with Lee Edwards. For Dade County distribution, see October 20, 1964, O'Brien field report; for Harris County, Texas, see Janson, “Extremist Book Sales Soar Despite Criticism in GOP.”
“We have no way of controlling people”
: see Janson.

479 For no Goldwater offices in New England, see White,
Making of the President 1964
, 397. For failed request for guidance see, for example, Russel and Dannemiller to White, September 24, 1964, FCW, Box 3/Ohio. For rubble from primaries, see Shadegg,
What Happened,
200.

480 For Harvard Club meeting, see report by public relations director for Nassau County Republican Party marked
“CONFIDENTIAL,”
July 29, 1964, RAC.

480 For job offer to White, see White with Gill,
Suite
3505, 18; and Shadegg,
What Happened,
185. For citizens groups traditionally and in Eisenhower campaign, see ibid., 186; NYHTEN, August 10, 1964: and June 26, 1964, Clayton memo in DK, Box 4. For budget and staff, see “Citizens for Goldwater-Miller National Headquarters Staff Directory,” AHF, Box W¾; and Kessel,
Goldwater Coalition,
146. For guerrilla strategy built on Draft Goldwater organization and Arizona Mafia's wish to purge White: Shadegg,
What Happened,
186; and author interview with Jameson Campaigne Jr. For Arizona Mafia being too harried, see Shadegg,
What Happened,
188.

481 For Liebman, see Liebman to Rickenbacker, August 6, 1964, and August 18, 1964, ML, Box 92/Goldwater Campaign. For Lehigh County Citizens: NYHTEN, August 10, 1964. For others, see August 11 and 12, 1964, and September 11, 1964, telegrams, FCW, Box 1/California; and late September 1964 Lake County in FCW, Box 3/Ohio. 481 For TV listings: Yurchuck to White, September 22, 1964, FCW, Box 3/Ohio. For helicopter, see
Cincinnati Inquirer,
October 3, 1964. For 11.5 tons of Goldwater material, see clipping attached to Ohio chair to White, October 5, 1964, FCW, Box 3/Ohio.
“TOUR PROVING TREMENDOUS”:
Summers to White, October 28, 1964, FCW, Box 3/Ohio.

482 For legal loophole, see Shadegg,
What Happened,
187.

482 For Rus Walton generally I rely on Shadegg, 187; Best to O'Donald [sic], April 23, 1964, WAR, Box 154/7; and author interviews with Robert Gaston, Jameson Campaigne Jr., and Pamela Walton. For Shell rallies, see Kurt Schuparra,
Triumph of the Right: The Rise of the California Conservative Movement, 1945-1966
(Armonk, N.Y.: M. E. Sharpe, 1998), 63. For NAM booklet, see National Association of Manufacturers Papers, HI.

483 Goldwater quotes from October 1964 speeches in AHF, W¾.

484 Mormon Tabernacle transcript in JCJ. See also
Salt Lake Tribune,
October 11, 1964, AI. For ratings, see Karl Hess,
In a Cause That Will Triumph: The Goldwater Campaign and the Future of Conservatism
(New York: Doubleday, 1967), 148. For “friendly criminologists,” see Hayes to Moyers, September 1, 1964; for “candidate's family” and “prominent women,” Dutton to Moyers, September 28, 1964; for Graham and Spellman, Dutton to Moyers, September 21, 1964; all in LBJWHAM53.
See also Dutton to RFK, July 17, 1964, LBJWHAM53; and Manatos to Moyers, October 16, 1964, LBJWHNG.

484
“In the great struggle”
: cited in September 8, 1964, Goldwater Dodger Stadium speech. See Julius Duscha, WP, September 9, 1964.
“One of the most disturbing trends”
: quoted in
Choice,
Goldwater campaign film, AC.

484 For Goldwater's nightclub passion, see March 22, 1963, Jack Paar show appearance, AHFAV, BG-C/2. For bikinis at Beverly Hills rally, see James M. Perry,
A Report in Depth on Barry Goldwater: The Story of the 1964 Republican Presidential Nominee
(Silver Spring, Md.: National Observer, 1964), 102. For a classic expression of libertarianism, see Ronald Hamowy, “ ‘National Review': Criticism and Reply,”
New Individualist Review
(November 1961), cited in E. J. Dionne Jr.,
Why Americans Hate Politics
(New York: Simon and Schuster, 1991), 166. For Governor Welsh's crusade against the rock song “Louie, Louie,” see Branch,
Pillar of Fire,
229. For “dank blond hair” and “revenge” quotes, see White,
Making of the President 1964,
199, 279.

485
“The origin of this commendable”:
Richard Rovere, “Letter from San Francisco,”
The New Yorker,
July 25, 1964. For Walton's brochure on Goldwater's religious piety, see “In the Image of God,” text of February 6, 1962, speech to Notre Dame student body, in JCJ.

485 BMG TV spots are in AHFAV, tape BG-F/73. 486
“No pale pastels”
: Campaigne interview. All Citizens for Goldwater-Miller brochures are from JCJ.

487
“We want to just make them mad”:
Laurence Stern, “Goldwater Film Contrasts ‘Two Americas,' ” WP, October 20, 1964, which also notes transcription by LBJ spy.

 

488 For 10,000-mile figure, see Gil Troy,
See How They Ran: The Changing Role of the Presidential Candidate,
2nd ed. (Cambridge, Mass.: Harvard University Press, 1996), 216. For LBJ Western tour, see John Kessel,
The Goldwater Coalition: Republican Strategies in 1964
(Indianapolis: Bobbs-Merrill, 1968), 243-44; Jon Margolis,
The Last Innocent Year: America
in
1964: The Beginning of the “Sixties”
(New York: Morrow, 1999), 348 (for quote); and Taylor Branch,
Pillar of Fire: America in the King Years, 1963-1965
(New York: Simon and Schuster, 1998), 514. Johnson had earlier said that out of courtesy to BMG, “I wouldn't even consider campaigning in Arizona.”
“To describe this week's work”:
David Broder, “Johnson Creates a Campaign Style,” WS, October 13, 1964.
“Jackson in a jetliner”:
Doris Kearns Goodwin,
Lyndon Johnson and the American Dream
(New York: Harper and Row, 1976).
“Not so much excited about Johnson”
: James Reston, NYT, August 26, 1964.

489 My account of the Jenkins affair rests on Vance Muse, “LBJ's Greatest Loss,”
George,
May 1999; Jane Jarboe,
Lady Bird: A Comprehensive Biography of Mrs. Johnson
(New York: Simon and Schuster, 1999), 264-68; White,
Making of the President 1964,
436-42; FBI press release, October 22, 1964, in LBJWHA: Jenkins, Box 11; and the conversations archived at
http://www.cspan.org/lbj/lbjtest.asp
.

492 For Vietcong air strike, see Charles Brereton, “1964: A Yankee Surprise,”
Historical New Hampshire
42, no. 3 (1987). For LBJ statement, see LBJWHA: Jenkins, Box 11. For gristle, see Frank Cormier,
LBJ the Way He Was: A Personal Memoir
(Garden City, N.Y.: Doubleday, 1977), 127.

492 For TV Committee disillusionment, see Virtue to Davis, October 7, 1964, FCW, Box 3/California. Cordiner and Mardian campaign plane attempts are in Stephen Shadegg,
What Happened to Goldwater?: The Inside Story of the 1964 Republican Campaign
(New York: Holt, Rinehart, and Winston, 1965), 240-41.

493 For Jenkins-inspired kitsch, see
The Keynoter
(Summer 1982): 10.
Goldwater's snide references: Time,
October 30, 1964. For Baroody dropping nobility of failure, see Shadegg,
What Happened,
241.

493 For dispute over TV time, see J. Leonard Reinsch,
Getting Elected: From Radio and Roosevelt to Television and Reagan
(New York: Hippocrene, 1988), 215; and John Kessel,
Goldwater Coalition,
213. For figure of 63 million, see LBJWH, Press Office, Box 38, Briefing 431, October 19, 1964.
“We will demonstrate anew”
: Kessel,
Goldwater Coalition,
237.

493 For Burch speech and $500,000 figure, see Kessel, 212. For LBJ Hoover taping, see AHFCP, vol. 8, picture 40.

494 For BMG response to LBJ, see Aaron Singer, ed.,
Campaign Speeches of American Presidential Candidates,
1928-1972 (New York: Frederick Ungar, 1976), 345-51. For “Brunch with Barry” transcript, see Ranges to MCS, October 25, 1964, Barry Goldwater folder, Arizona Congressional Delegation file, MCSL.

494
“Agree completely with you”
: Lee Edwards,
Goldwater: The Man Who Made a Revolution
(Washington, D.C.: Regnery, 1995), 329.

494 For
Choice
planning, execution, and fallout, see Laurence Stern, “Goldwater Film Contrasts ‘Two Americas,' ” October 20, 1964; “GOP Faces Dilemma Over ‘Choice': What to Do with Morality Film,” October 22, 1964; and Elsie Carper, “ ‘Moral Mothers' Is Paper Unit,” all in WP; Kathleen Hall Jamieson,
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising,
3rd ed. (New York: Oxford University Press, 1996), 215-16; Edwin Diamond and Stephen Bates,
The Spot: The Rise of Political Advertising on Television
(Cambridge, Mass.: MIT Press, 1984), 144-45; Karl Hess, Mostly on the Edge:
An Autobiography
(Amherst, N.Y.: Prometheus, 1999), 173; and Shadegg,
What Happened,
254-55. For MMA pamphlet, see JCJ.

495
Choice
film is in AC; see also AHFAV, tape BG-F/45.

496 Telegram of complaint to White is in FCW, Box 1/California.

496
NO EVIDENCE IS UNCOVERED:
NYT, October 23, 1964.
“That was a wonderful thing”
: Vance Muse, “LBJ's Greatest Loss,”
George,
May 1999.

496
“I know I'm gonna
beat
Goldwater”
: Cormier,
LBJ the Way He Was,
129. For photographer taking wrong side, see AHFCP, vol. 8, picture 46.

497
“The crackpots must know”
: Martin to Moyers, October 26, 1964, LBJWHAM, Box 30/Pre-election (1 of 2).
George Reedy found himself:
Reedy OH, LBJL.
“We passed out 10,000 of these ”:
Phillips to Moyers, October 30, 1964, LBJWHAM, Box
30/Pre-election (1 of 2). For District of Columbia pamphlet: Herring to DNC, October 31, 1964, ibid.

497
“We are not going to send American boys”:
Jack Sheppherd and Christopher S. Wren, eds.,
Quotations from Chairman LBJ
(New York: Simon and Schuster, 1968), 67. For Gallup poll, see Edwards,
Goldwater,
331. For open housing, see Galbraith to LBJ and Moyers, October 22, 1964, LBJWHAM, Box 30/Pre-election (1 of 2). For itching powder, see Barry Goldwater with Jack Casserly,
Goldwater
(Garden City, N.Y.: Doubleday, 1988), 200. TV address is in Lyndon Baines Johnson,
The Vantage Point: Perspectives of the Presidency, 1963-1969
(New York: Holt, Rinehart, and Winston, 1971), 103.

498
Maine had begun opening absentee:
“Most Disappointing,”
Time,
October 30, 1964.

498
“Where the hell has this been”
: author interview with Wirt Yerger.

498 For Salvatori raising $1 million, see NYHTEN, n.d. clip in LBJWHAM, Box 30/Refutations Book (1 of 3); for gift to NR, see John B. Judis,
William F. Buckley, Jr.: Patron Saint of the Conservatives
(New York: Touchstone, 1990), 121. For Rubel,
see Forbes,
December 1, 1962. For Frawley, see William W. Turner,
Power on the Right
(Berkeley, Calif.: Ramparts Books, 1971), 171-95.
For
Knott restaurant figure, see “One Man's Crusade for Everybody's Freedom,”
Reader's Digest,
June 1964.

499 For Reagan chairing Wright campaign, see Group Research Inc., “Barry Goldwater and the American Right Wing,” AC; for being approached to run himself, see Lou Cannon,
President Reagan: The Role of a Lifetime
(New York: Simon and Schuster, 1991), 102-7. For YAF rally on Long Island, see
New Guard,
November 1962. Noontime speeches: author interview with Noel Black.

499 For co-chairmanship of California Citizens, see Kessel,
Goldwater Coalition,
155.

499 Reagan's 60-second spot, and Goldwater imitating Reagan chuckle: AHFAV, BG-F/73.

499 My account of origin of
A Time for Choosing
is collated from Lisa McGirr, “Suburban Warriors: Grass-Roots Conservatism in the 1960s” (Ph.D. diss., Columbia University, 1995), 235; Gary Wills,
Reagan's America: Innocents at Home
(New York: Penguin, 1988), 290; Kessel,
Goldwater Coalition,
212; Ronald Reagan and Richard Hubler,
Where's the Rest of Me?
(New York: Duell, Sloane and Pearce, 1965); Edwards,
Goldwater,
334; Shadegg,
What Happened,
254; Sidney Blumen- thal,
The Rise of the Counter-Establishment: From Conservative Ideology to Political Power
(New York: Times Books, 1986); and author interviews with M. Stanton Evans and Lee Edwards. For Sinatra's annoyance with Reagan, see Jane Hindle, ed.,
London Review of Books: An Anthology
(New York: Verso, 1996), 73.

501 A dub of A
Time for Choosing
is in AHFAC, tape BG-VC/4, and AC.

503 For FDR's 1936 acceptance speech, see David M. Kennedy,
Freedom from Fear: The American People in Depression and War
(New York: Oxford University Press, 1999), 280.

504 The “Cross of Gold” comparison is noted in Bill Boyarsky,
The Rise of Ronald Reagan
(New York: Random House, 1968), 105; and David Broder and Stephen Hess,
The Republican Establishment: The Present and Future of the GOP
(New York: Harper and Row, 1967).

504 For text of Nixon Cincinnati speech, LBJWHAM, Box 22/Nixon. For tour dates see “Nixon Schedule—Week of Oct. 18-25,” LBJWH6-3/120. For number of speeches, see Arthur Schlesinger Jr., ed.,
History of American Presidential Elections, 1798-1968
, vol. 4 (New York: Chelsea House, 1971), 3020.