Before the Storm (121 page)

391 White in trailer: White with Gill, Suite
3505,
14. Keating: WP, July 18, 1964. Richard Nixon restraining wife: Christopher Matthews,
Kennedy and Nixon: The Rivalry That Shaped Postwar America
(New York: Touchstone, 1996), 138, 248. Earthquake in ABC booth: Howard K. Smith,
Events Leading Up to My Death: The Life of a Twentieth-Century Reporter
(New York: St. Martin's Press, 1996), 309.
Wirt Yerger walked up to George Romney:
author interview with Wirt Yerger.

392
“If a party so committed”:
WP, July 14, 1964.
“To extol extremism”:
“Rockefeller's Words About ‘Extremism,' ” NYHT, July 18, 1964.
Eisenhower labeled the speech an offense:
Warren,
Battle for the Presidency,
357. Eisenhower and “switchblade issue”:
Time,
July 24, 1964.
“Latent white resentment of militant Negro claims”: Philadelphia Bulletin,
July 22, 1964.

392
To the New York Times's editorialists:
NYT, July 16, 1964, A30.
“There may
not
be a day after tomorrow”
: cited in NR, July 6, 1998. For Fulbright's four Senate speeches against BMG, see
Congressional Record
copies in LBJWHM6-3, October 16 to October 26 Folder.

393 Roundup of world press in WP, July 18, 1964. “Brown shirts” quote in
Time,
July 24, 1964.
According to an editorial:
“The Greatest Danger,” WS, July 15, 1964.

393 Republicans grabbing Democratic buttons: Herb Caen column, SFC, July 17, 1964.

393 Waking up at 8:15: F. Clifton White with Jerome Tuccille,
Politics as a Noble Calling
(Ottawa, III.: Jameson Books, 1994), 161.
“White's reward if Goldwater is nominated”
:
Time,
July 17, 1964.

393
“Is this thing on Dean Burch a secret”:
White with Tuccille,
Noble Calling,
160.
“One of my dearest and closest friends”
: Shadegg,
What Happened,
171. 394 For wake in the Fairmont and presentation of wristwatches, see Shadegg, 167.

394 For White's depression and difficulty packing for his trip, see White with Tuccille,
Noble Calling,
162; and interview with William Rusher.

395 New York riots sources are Fred C. Shapiro and James W. Sullivan, Race Riots
New York 1964
:
What Really Happened as It Happened Before the Eyes of Two Trained Observers
(New York: Thomas Y. Crowell, 1964) (Clark and Randolph quotes); and White,
Making of the President 1964
, 266-82. Rustin scene is reproduced in
Choice,
Goldwater campaign film, AC.

396 Review of
How to Win an Election: New York Times Book Review,
July 26, 1964.
Chicago Sun Times
columnist: Pam Rymer, mid-August state-by-state rundown, AHF, Box W3/4.

396 Goldwater meeting with reporters: Karl Hess, “An Open Letter to Barry Goldwater,”
Ramparts,
August 1969.

396
“I'm afraid to leave my house”:
LBJ and Hoover, July 21, 1964, LBJT,
6407.05/10. “X-Factor”: TRB column, TNR, July 25, 1964.
Walter Lippmann had coined the term: Lippmann,
“A Realignment of Parties?,”
Newsweek,
July 20, 1964. For LBJ's backlash obsession, see James Reston, “Turbulent Democratic ‘Strongholds,' ” NYT, July 29, 1964; Charles M. Benjamin to LBJ, July 16, 1964, LBJWH6-3. Quayle report: White,
Making of the President 1964
,
307. The President sought out a loyal Southern senator:
LBJ and Reedy, July 19, 1964, LBJT, 6407.10/4.

396 Goldwater press conference:
Birmingham World,
July 25, 1964. For White House suspicions, hear LBJT, 6407.11/1.
Goldwater's “attempt to make a public display”:
July 18, 1964, memo, no identification, LBJWHAM53.

397
Johnson told
George
Reedy:
July 20, 1964, 7:40 p.m., LBJT, 6407.11.
“Civil rights is something around our neck”:
LBJT, 6407.12/2. 397 For meeting preparations, see Dallek,
Flawed Giant,
134 (for “rebuffing” quote); and Bell,
Johnson Treatment
, 172.

397 For meeting: Bell (“What a confrontation” quote); Valenti OH, LBJL; and Edwards,
Goldwater,
242.

398
“Things are going to hell in a hack”:
H. R. McMaster,
Dereliction of Duty: Lyndon Johnson, Robert McNamara, the Joint Chiefs of Staff, and the Lies that Led
to
Vietnam
(New York: HarperCollins, 1997), 97-98.

398 Reconnaissance planes, Bundy, Rusk, Mansfield: Branch,
Pillar of Fire,
333-34. The 63 percent figure is from “Vietnam and the 1964 Election,”
Public Opinion Quarterly
(Fall 1995).
When GOP congressmen began chorusing:
Dallek,
Flawed Giant,
146; and NYT, July 15, 1964.
“We seek no wider war”:
June 23, 1964, press conference, PPP: LBJ, 804.

398
“Defuse a Goldwater bomb”:
Moyers to LBJ, July 3, 1964, LBJWH, Box 116.

398 For Gulf of Tonkin affair I rely on McMaster,
Dereliction of Duty,
121-36; Robert S. McNamara with Brian VanDeMark,
In Retrospect: The Tragedy and Lessons of Vietnam
(New York: Vintage, 1995), 127-43. LBJ and George Smathers: LBJT, 6408.01/4.

399 LBJ and Robert Anderson: LBJT, 6408.03/8. For the
National Enquirer
contribution and evidence of quid pro quo, see May 11, 1964, LBJWH Appointment File: Diary Backup; Watson to Dormann and attached dinner invitation with handwritten note, May 4, 1965, Jenkins to Dormann, July 6, 1964, Dormann to Richard Maguire, May 15, 1964, and Watson to Dormann, August 27, 1965, Watson to Cal, May 20, 1965, and Dormann to Watson, telegram, May 20, 1965, all in LBJWHN: Pope; Jenkins to LBJ, August 1, 1964, and Valenti, “Requests for Presidential Appointments,” May 4, 1964, both in LBJWHN, Box 258/Pope, F.

400
Johnson rang Bob McNamara:
LBJT, 6408.03/10.

400
“Some of our boys are floating”:
Branch,
Pillar of Fire,
435.

400
“There are people in the Pentagon”:
Margolis,
Last Innocent Year,
292.

400 LBJ's call to BMG: LBJT, 6408.06/16.

400
“We don't have to make it, do we?”:
LBJT, 6408.06/7. Gulf of Tonkin speech: PPP: LBJ.

401 For origins of MFDP, see Branch,
Pillar of Fire,
296-97, 412-15, 438-69. For
the Mississippi regular Democrats, see “Mississippi Democrats Avoid Goldwater Stand,” NYT, July 29, 1964.

401
“Put a stop to this hell-raising”:
Margolis,
Last Innocent Year,
286. Conversation with Reuther: August 14, 1964, LBJT, 6408.02

401 For TV staging of convention and civil rights threat, see Reinsch,
Getting Elected,
194-96. Congressman Halleck story: author interview with Ryan Hayes.

402 For FBI deployment, see Branch,
Pillar of Fire,
461; and (for “Bishop”) Margolis,
Last Innocent Year,
329.

402 For Atlantic City BMG billboard: author interview with Lee Edwards; and Alan Brinkley,
Liberalism and Its Discontents
(Cambridge, Mass: Harvard University Press, 1998), 255. Newton Minow sabotage: Brinkley,
David Brinkley,
163. BMG on
Today
show: RAC, Box 10/797.
Der Spiegel
interview transcript: LBJWHAM, Box 30/Clippings and Document and Departmental Refutations Book, 1 of 3.

403 Panglossian press releases: LBJWH, Press Office, Box 38. For governors at White House and Fannie Lou Hamer, see Branch,
Pillar of Fire,
458; Brinkley,
Liberalism and Its Discontents,
256; and Margolis,
Last Innocent Year,
301.

403
He paced the White House lawn:
Branch,
Pillar of Fire,
473.

403
“If
you
give 'em jobs”:
LBJT, 6408.03/1,2.
“The times require”:
Jeff Shesol,
Mutual Contempt: Lyndon Johnson, Robert Kennedy, and the Feud that Defined a Decade
(New York: Norton, 1997), 217.

404 For MFDP compromise, see Branch,
Pillar of Fire,
458-7

404 For A
Thousand
Days, see Shesol,
Mutual Contempt,
218-21.

 

409 For Morris Goldwater and his legend, see
Prescott Courier,
January 27, 1964, SHBGS, upon the occassion of being named “Prescott Man of the Century”; and
Time,
September 11, 1964.

409
Actually Bucky was a victim: Time,
September 11, 1964.
“Men with revolvers”
: “Atlantic Report on the World Today,”
Atlantic Monthly,
September 1964. For Prescott self-image, see Peter Iverson,
Barry Goldwater: Native Arizonan
(Norman: University of Oklahoma Press, 1997), 162-67; Sharlot M. Hall,
Arizona's First Capital
(Prescott, Ariz.: Prescott Printing Company, 1973);
Phoenix Gazette,
August 29, 1964; and Rob Wood, “From the Desk,” AP column, September 26, 1964. For world's first rodeo, see timeline in front of Yavapai County Courthouse, Prescott, Arizona.

409 For opening day plans and frustrations, see Prescott Courier articles in SHBGS; AHFCP, vol. 2, pictures 28-46; Victor Gold,
I Don't Need You When I'm Right: The Confessions of a Washington
PR Man (New York: Morrow, 1975), 36; and SEP, October 24, 1964.

410 BMG's speech is in Prescott Courier, September 3, 1964, in SHBGS.

410
James Reston mocked the message:
Stephen Shadegg,
What Happened to Goldwater?: The Inside Story of the 1964 Republican Campaign
(New York: Holt, Rinehart, and Winston, 1965), 206. The 2.5 million figure is in BMG speech in Grand Rapids, January 6, 1964, RAC, Box 10/781. The seventeen-year-old average age is in
Jon Margolis,
The Last Innocent Year: America in 1964
:
The Beginning of the “Sixties”
(New York: Morrow, 1999), 157. For Pepsi Generation campaign, see Rita Lang Kleinfelder,
When We Were Young:
A
Baby-BoomerYearbook
(New York: Prentice-Hall, 1993), 370.
“The buyingest age group”
: Taylor Branch,
Pillar of Fire: America in the King Years,
1963-1965 (New York: Simon and Schuster, 1998), 229. For Mustang, see Margolis,
Last Innocent Year,
157. For
Shindig,
see Kleinfelder,
When We Were Young,
192-93. Arthur Schlesinger's prediction is in “The New Mood in Politics,”
Esquire,
January 1960.

410 For Peter, Paul and Mary, see Margolis,
Last Innocent Year, 208.
The UN march is in Margolis, 194. For SDS, see James Miller,
Democracy Is in the Streets: From Port Huron to the Siege of Chicago
(Cambridge, Mass.: Harvard University Press, 1994). The draft card burning is in Margolis,
Last Innocent Year,
211 YAF membership figure: Matthew Dallek, “Young Americans for Freedom, 1960-1964” (master's thesis, Columbia University, 1995), 55. Birch leader's quote is in Gerald Schomp,
Birchism Was My Business
(New York: Macmillan, 1970), 20.

411 For Goldwater and the draft, see Shadegg,
What Happened,
203.
“We're back to the days of Indian fighting”:
BMG press conference, January 18, 1964, in Fayetteville, North Carolina, RAC, Box 10/790.
“We will place power back to the people”:
Theodore H. White,
Making of the President 1964
(New York: Atheneum, 1965),388.

411 For coining of “Great Society,” see Margolis,
Last Innocent Year, 215-18.
Cook County speech is in Jack Bell, The
Johnson Treatment: How Lyndon B. Johnson Took Over the Presidency and Made It His Own
(New York: Harper and Row, 1965), 234.

411 LBJ's May 22, 1964, “Great Society” speech is in PPP: LBJ, 704. 412 2
“Men worry about heart attacks
”: Frank Cormier,
LBJ the Way He Was: A Personal Memoir
(Garden City, N.Y.: Doubleday, 1977), 105.

412 For LBJ's campaign strategy, see “Campaign issue strategy” (undated [June 1964], unsigned) in LBJWHAM53; Valenti to LBJ, September 7, 1964, LBJWHAM53; advance memos and speeches in LBJWHA23 for September 8, 10, 15, 16, and 25, 1964; and, for economic pronouncements, LBJHW, Press Office, Box 38, Releases 496, 497, and 517.

412 For Tony Schwartz, see Edwin Diamond and Stephen Bates,
The Spot: The Rise of Political Advertising on Television
(Cambridge, Mass.: MIT Press, 1984), 116-20; also National Public Radio profile, February 26, 1999,
www.npr.org/ramfiles/atc/ 19990226.atc.05.ram.

413 Origins of daisy spot: NPR profile; also Diamond and Bates, The Spot, 127-31 (for script).

413
Bill Moyers, working late in his office: Branch, Pillar of Fire,
490; Kathleen Hall Jamieson,
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising,
3rd ed. (New York: Oxford University Press, 1996), 200; Robert Dallek,
Flawed Giant: Lyndon Johnson and His Times, 1961-1973
(New York: Oxford University Press, 1998), 175.

414 “This
horror-type commercial”:
J. Leonard Reinsch,
Getting Elected: From
Radio and Roosevelt to Television and Reagan
(New York: Hippocrene, 1988), 204.
“That's exactly what we wanted to imply”:
Moyers to LBJ, September 13, 1964, LBJWHM6-3.
Local campaign leaders:
O‘Brien to LBJ, October 2, 1964, LBJWHA: Wilson, Box 3/“O'Brien trips”; Rowland Evans and Robert Novak,
Lyndon B. Johnson: The Exercise of Power: A Political Biography
(New York: New American Library, 1966), 471. For similar complaint, see Hayes to Moyers, September 18, 1964, LBJWHAM53.

414 On the FCC's regulatory retreat and NAB, see Kleinfelder,
When We Were Young,
382; Margolis,
Last Innocent Year,
105; “Director of Television Code Considers It Voice of Public,” WP, January 11, 1964, D4; and Erik Barnouw,
Tube of Plenty: The Evolution of American Television,
2nd ed. (New York: Oxford University Press, 1982), 250.
“In light of this commercial”:
Dirksen to Washileski, LBJWHAM53, and Washileski response.