Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (42 page)

BOOK: Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
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“Tradeoff Fallacy, The” (Turow),
168

Transformation 2016,
229
–37

transparency guidelines,
229
–30

Trump, Donald,
186
,
312

Trump administration,
297
–99

Trump campaign,
294
–97

amount spent on advertising,
295

celebrity endorsements, value of,
296

media coverage and,
295
–96

targeting data, use of,
296
–97

trust issues, between clients and advertising agencies,
35
–36,
48
–49,
76
,
144
,
244
,
245

Turow, Joseph,
160
,
168

21st Century Fox,
76
,
335

24/7 Media,
110
,
111
,
150

Uber,
47

Underclass, The
(Auletta),
2

Unilever,
64
,
76
,
212

agency fees and ad cutbacks of,
319

Dollar Shave Club and,
285
,
297

forms Unilever Studio for creative work,
80

Vaseline ad,
185
–86,
217

Vaseline Healing Project,
217

unique selling proposition,
41
,
308

unverified ads,
136

Upfronts,
198
,
199
,
200
–203

Uva, JC,
48
,
66

VandeHei, Jim,
312

Van Veen, Ricky,
166
–67

Vaseline ads,
185
–86,
217

Vaynerchuk, Gary,
87
–91,
306

VaynerMedia,
88
–91

Chase Bank account and,
87
,
89
–91

revenue of,
87

social media marketing and,
88

Vaynerchuk founds,
88

work with GE,
86
,
87

Verizon,
137
,
160
,
263

Vice,
81
,
207
,
208

Viv,
262
,
268
–69

Volvo,
307

von Borries, Philippe,
66
,
207
–8

Wacksman, Barry,
284
,
286

Walgreens,
271

Wall Street Journal,
176
–77,
207
,
313

Walmart,
272

Washington Post,
314

Watson,
211
–12

WCRS Group,
143

Weapons of Math Destruction: How Bid Data Increases Inequality and Threatens Democracy
(O'Neil),
274
–75

Weather Company (weather.com),
210
,
211
–12

WeChat,
32
,
146

Weed, Keith,
46
,
47
–48,
64
,
78
,
135
,
146
,
148
,
160
–61,
325

on Cannes Lions Festival,
258

at CES,
225

on online advertising directed to bots,
323
–24

on socially conscious advertising,
254
–56

See also
Unilever

Weisman, Tony,
249
–50

Weitzman, Howard,
61
,
73

Western International Media,
143

Wheeler, Tom,
169
,
298

Where the Suckers Moon: An Advertising Story
(Rothenberg),
40

Whittaker, James,
267
,
303

Wieser, Brian,
10
,
216
,
265
,
330

Wildness,
180

Williams, Evan,
311
–12

Wind, Jerry,
174

Wire and Plastic Products.
See
WPP

Wired,
326

Wojcicki, Susan,
199

World Federation of Advertisers,
77

WPP,
8
,
10
,
11
,
13
,
328
–30,
332
–33

ad spending on Snapchat versus on Facebook/Google,
137
–38

agency reviews and,
22
,
79

communication services and,
109

companies owned by,
109

data and tech company investments of,
110
–11

founding of,
107

geographic diversification of revenue streams of,
108

global expansion of,
144
–47

GroupM (
See
GroupM
)

Johnson sexual harassment suit against Martinez and,
230
–32

lack of new leadership at,
99

programmatic advertising and,
264
–65

public relations agencies owned by,
218

revenues of,
100

Sorrell on threats facing,
30
–31,
82
,
117

succession planning at,
328

takeovers of,
107
–9

Wren, John,
100

Wu, Tim,
24
,
172
,
311

Xaxis,
111
,
140
,
264
–65

Young, Miles,
40
,
45
,
111
,
112
,
144

Young & Rubicam,
108

YouTube,
197
,
199
–200,
272
,
314

Zenith,
143

Zuboff, Shoshana,
164

Zuckerberg, Mark,
129
,
130
,
179
,
273
,
276
–77

ABOUT THE AUTHOR

KEN AULETTA
has written the “Annals of Communications” profiles for
The New Yorker
since 1992. He is the author of eleven books, five of them national bestsellers, including
Three Blind Mice
,
Greed and Glory on Wall Street
,
World War 3.0
,
The Highwaymen
, and
Googled
. As Jack Shafer said in his
Washington Post
review of
Googled
: “I dare you to name a more plugged-in media and communications technology reporter than
New Yorker
staff writer Ken Auletta. As comfortable interrogating a network executive as he is interviewing a software genius or bottling a human tornado like Ted Turner, Auletta builds his media-technology books the way a mason builds a wall—upon a firm foundation, one brick at a time and as level as the horizon.” He and his wife live in Manhattan.

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*
Naomi Klein,
No Logo
(New York: Picador, 2000).

*
Tim Wu,
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
(New York: Alfred A. Knopf, 2016).

*
Randall Rothenberg,
Where the Suckers Moon: An Advertising Story
(New York: Alfred A. Knopf, 1994)
.

*
Bob Levenson,
Bill Bernbach's Book: A History of the Advertising That Changed the History of Advertising
(New York: Villard Books, 1987).

*
An account of the 1952 TV campaign is offered in David Greenberg's
Republic of Spin: An Inside History of the American Presidency
(New York: W. W. Norton & Company, 2016).

*
Martin Mayer's
Madison Avenue, U.S.A
. (Lincolnwood, IL: NTC Business Books, 1991).

*
See Mayer's
Madison Avenue, U.S.A
. and Randall Rothenberg's
Where the Suckers Moon
for a cogent exegesis on the differences between Reeves, Bernbach, and Ogilvy.

*
Michael Farmer,
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
(New York: LID Publishing Ltd., 2015).

*
David Ogilvy,
Confessions of an Advertising Man
(New York: Atheneum, 1986).

*
Gary Vaynerchuk,
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-Awareness
(New York: HarperCollins, 2016).

*
Kenneth Roman, op-ed,
The
Wall Street Journal
, March 28, 2017.

*
Andrew Cracknell,
The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
(Philadelphia: Running Press, 2011).

*
Tim Wu,
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
(New York: Alfred A. Knopf, 2016).

*
Recounted in Michael Farmer,
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
(New York: LID Publishing Ltd., 2015).

*
Bessie Lee at a September 21, 2016,
Financial Times
panel in New York.

*
Sue Halpern, “They Have, Right Now, Another You,”
The
New York Review of Books
, December 22, 2016.

*
Julia Angwin, Terry Parris, Jr., and Surya Mattu, “What Facebook Knows About You,”
ProPublica
, September 28, 2016.

*
Sarah Perez, “Google's New ‘About Me' Page Lets You Control What Personal Info Others Can See,” TechCrunch.com, November 11, 2015.

*
Shoshana Zuboff, “The Secrets of Surveillance Capitalism,”
Frankfurter Allgemeine
, March 5, 2016.

*
Sandy Parakilas, “Facebook Won't Protect Your Privacy,”
New York Times
op-ed page, November 20, 2017.

*
As we see, data on the size of the ad-blocking community vary wildly.

*
The disparity between Mary Meeker's figure of 5.2 billion mobile phones and Carolyn Everson's figure of 7.2 billion is a reminder that gathering global data involves some guesswork.

*
Again, not an exact science; Nielsen defines millennials as age eighteen to thirty-four.

*
Michael Schudson,
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society
(New York: Basic Books, 1984).

*
Bank joined CBS in 2016 as senior vice president of investor relations.

*
Mary Wells Lawrence,
A Big Life (in advertising)
(New York: Alfred A. Knopf, 2002).

*
A large number of voters tired of watching these ads, and a consensus jelled after Trump won that the Clinton campaign spent too much time seeking to define Trump and too little time defining why she should be president.

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