Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (41 page)

New York Sun,
311

New York Times,
82
,
177
,
206
–8,
313
,
314
–15

Nice Is Just a Place in France: How to Win at Basically Everything
(The Betches),
221

Nike,
47

“If You Let Me Play” ads,
185
–86

Nike+ and Fuelband,
285
,
297

NikeiD,
284

R/GA's innovations and software for,
284
–85,
290

No Logo
(Klein),
24

Norman, Rob,
126
,
236
,
237
,
264

N. W. Ayer & Son,
27

Obama, Michelle,
30

Ogilvy, David,
39
,
108
,
116
,
183

ad campaigns, philosophy on,
42

fee system and,
45

Ogilvy & Mather,
108

Old Spice,
185

Olstein, Sam,
84
,
219

Omnicom Group,
10

agency reviews and,
22
–23,
79

AT&T account won by,
281

brand identity of,
100

lack of new leadership at,
99

revenues of,
100

O'Neil, Cathy,
274
–75

one-to-one marketing,
94
–95

opt in versus opt out, to data collection,
154
,
156
,
157
–58

Oracle,
213
–15

O'Reilly, Bill,
43

O'Reilly Factor, The
(TV show),
43

O'Shaughnessy, Laura,
161
–63

Owlet,
287

Packard, Vance,
182

Page, Larry,
130

Pai, Ajit,
298

Painter, Duncan,
327
,
328

Palantir,
163

Palmer, Shelly,
71

Pampers,
256

Papas, Paul,
210

Parakilas, Sandy,
165

Paskalis, Lou,
86
,
94
–95,
282

Patagonia,
307

Pemsel, David,
208

Peña-Bickley, Joana,
210

PepsiCo,
272

as content creator,
219
–20

product placement and,
136
,
305

protest march ad of,
309

Petersen, Lena,
68

Pittman, Bob,
71
,
304

Plansky, Richard,
243

Polaroid,
47

Poltrack, David,
194
–95

Pritchard, Marc,
78
,
185
,
273
,
324

privacy,
34
–35,
153
–54,
160
,
163
–69,
311

Apple's privacy protections in Safari,
325
–26

defined,
166

governmental regulation and,
168
–69

government reviews of privacy protections,
326

Kassan on,
157
–58

tradeoff for free content,
167
–68

younger generations attitude to,
166
–67

Procter & Gamble

Ariel's “Share the Load” campaign,
96
–97,
185
–86

in-house programmatic buying,
79
–80

marketing budget cutbacks of,
319

procurement officers,
43
–44,
78

product placement,
136
,
305

programmatic advertising,
16
,
261
–77,
303
–4

advertisers in-housing of,
79
–80

AI software and,
262
,
266
–69

amount of digital ads done programmatically,
264

creative ads, impact on,
269

fraud and,
265
–66

Internet of things (IoT) and,
269
–70

Kassan on,
263
–64

limitations of,
273
–77

measurement mistakes by Facebook and Google and,
271
–73

network television resistance to,
198

threat to ad agencies posed by,
37

Propaganda
(Bernays),
28

ProPublica,
158
–59,
274

Publicis Groupe,
10

agency reviews and,
22
–23,
79

brand identity of,
100

lack of new leadership at,
99

revenues of,
100

public relations firms, as competitive threat to ad agencies,
80
–81,
216
–19

publishing companies, as ad agencies,
206
–8

Pure Food and Drug Act,
168

Quarta, Roberto,
329

radio,
28

rebates.
See
kickbacks/rebates by advertising agencies

Red Bull,
220

Redstone, Shari,
333
–34,
335

Reeves, Rosser,
41

Refinery29,
207
–8

Reilly, Kevin,
196

Reinhard, Keith,
44
,
111
,
177
–78,
184
–85

Revlon “Love Is On” campaign,
148

R/GA,
100
,
282
–91

Agency arm,
286

Architecture arm,
288

Cannes Lions awards won by,
253
,
286

Consulting arm,
287
–88

Intellectual Property arm,
286

“Love Has No Labels” ad,
185
–86,
286

marketing enterprise model of,
284

Nike products and software produced by,
284
–85,
290

Studios arm,
286

Ventures,
286
–87

Robertson, Andrew,
9
,
23
,
129
,
269
,
311

Rolls-Royce,
42

Roman, Kenneth,
104
–5

Rometty, Gini,
211

Roose, Kevin,
276

Rosen, Jeffrey,
329

Rosen, Michael,
155
–56

Rosenfield, Laurie,
67

Rosenzweig, Dan,
214

Ross, Jo Ann,
190
,
196
,
202

Roth, Michael,
68
,
100
,
285
,
306

Rothenberg, Randall,
40
,
125
,
173
,
185

Rothman, Martin,
68
,
69

Roza, Dan,
214
–15

Ryan, Kevin,
314

Saatchi, Maurice and Charles,
104
,
105

Saatchi & Saatchi,
104
,
105
–7,
143

Sable, David,
44
,
111
–12

Sadoun, Arthur,
337
,
338
–39

Salama, Eric R.,
149
,
153
–54

Salesforce.com,
66
–67,
213
–14,
215
–16

Salter, Robert,
51

Samsung,
80
,
266

Sandberg, Sheryl,
121
,
122
,
130

Sandvig, Christian,
166
,
274

Schama, Simon,
102
–3,
106
,
108
,
114

Schmidt, Eric,
273

Schoendorf, Joe,
303

Schrage, Elliot,
129

Schudson, Michael,
183
–84

Schwarz, Jann,
235
–36

Schweitzer, George,
191

Scope of Work,
140

sexual harassment,
230
–34

Shell,
45

Siri,
159
,
262

smartphones.
See
mobile phones/smartphones

Smith, Adam,
10

Smith, Brett Kassan,
68

Smith, Shane,
125
,
235

Snapchat,
137
–38

advertising revenues of,
23

Snaptivity,
287

SocialCode,
161
–63

socially conscious advertising,
220
,
307
–9

Unilever and,
217

Weed on,
254
–56

Sorrell, Jack,
101
–2,
107

Sorrell, Martin,
10
,
13
,
15
,
23
,
79
,
101
–17,
139
,
273
,
282
,
297

on Amazon as threat to ad agencies,
262
,
300

on ANA's choice of Ebiquity to investigate kickback allegations,
18

on Cannes Lions Festival,
257
,
336
,
338

as CFO at Saatchi & Saatchi,
104
,
105
–7

childhood of,
101
–2

compensation of,
112

on consulting companies as competitive threat,
208
–9

disparagement of creatives by,
112
–13

on disruption threat,
30
–31,
82
,
117

education of,
102
–4

on Facebook and Google,
101
,
117
,
123
–24,
127

as financial adviser at James Gulliver Associates,
104

at IMG,
103
–4

intensity and persistence of,
114
–15

Levy and,
113
–14,
233
,
234

on list of best performing CEOs,
117

management style of,
111
–12

on mobile,
178

on new competition agencies face,
101

on public relations firms,
216

reverse takeover of Garland Communications and,
105
–6

second marriage of,
114
–16

view of Kassan and MediaLink,
31
,
101

See also
WPP

Sorrell, Sally,
101

Sorrell, Sandra Finestone,
104

Spangenberg, Karl,
63

Spiegel, Evan,
137

Spiegel, Matt,
64

Spotify,
313

Starbucks,
304

Starr, Paul,
23
–24

State Street Global Advisors'
Fearless Girl
statue,
309
–10

Steinberg, Jeremy,
212

Stengel, Jim,
250
,
256
,
290
–91

Stevenson, Adlai,
41

Stevenson, Robert Louis,
47

Steyer, James,
183

StrawberryFrog,
308

Streets Were Paved with Gold, The
(Auletta),
2

subscription model,
311
–15

subtle ad pitches,
96
–97

Sullivan, Margaret,
177

Sun Also Rises, The
(Hemingway),
37

Super Bowl 2016 advertising,
184
,
185
,
187

surveillance capitalism,
164

Taco Bell,
80

targeted advertising,
131
–33,
160
–61,
197
–98

T Brand Studios,
206
–8

tech companies, as competitive threat to ad agencies,
213
–16

television/television networks

CBS (
See
CBS
)

Gotlieb on fundamentals impacting,
321

as inflection point for advertising,
28

number of viewers, 2015–2017,
193
–196,
200
,
320

programmatic advertising and,
198

streaming services offered by,
321
–22

targeted ads, inability to offer,
197
–98

Upfronts,
198
,
199
,
200
–203

Tencent,
32
,
146
,
161

Tesla,
305

Tesler, Lenard B.,
61

The Betches,
221
–22

Thinking, Fast and Slow
(Kahneman),
184

Thomas, Philip,
250
,
252
–53,
337

Thompson, Ben,
331

Thompson, Mark,
206
–7,
235
,
307

Thomson, Robert,
273

3% Conference,
232

Three Blind Mice
(Auletta),
3

Time Inc.,
208

Time Warner acquisition of AT&T,
297
,
299

tobacco,
42
–43

Tobaccowala, Rishad,
10
,
31
–32,
36
–37,
46
,
146
,
147
,
236
–37

on agency resilience,
282

on AI,
302

on Amazon as threat to ad agencies,
263

on ANA report,
244
–45

on delivering utilities and services,
270
–71

empathy in marketing of Bank of America,
95
–96

on in-house content creation,
220

on Kassan and MediaLink,
70
–71,
318

Toffler, Alvin,
14