Homo Deus: A Brief History of Tomorrow (34 page)

Such views are no longer in vogue. Today humanists believe that the only source for artistic creation and aesthetic value is human feelings. Music is created and judged by our inner voice, which need follow neither the rhythms of the stars nor the commands of muses and angels. For the stars are mute, while muses and angels exist only in our own imagination. Modern artists seek to get in touch with themselves and their feelings, rather than with God. No wonder then that when we come to evaluate art, we no longer believe in any objective yardsticks. Instead, we again turn to our subjective feelings. In ethics, the humanist motto is ‘if it feels good – do it’. In politics, humanism instructs us that ‘the voter knows best’. In aesthetics, humanism says that ‘beauty is in the eye of the beholder’.

The very definition of art is consequently up for grabs. In 1917 Marcel Duchamp took an ordinary mass-produced urinal, named it
Fountain
, signed his name at the bottom, declared it a work of art and placed it in a Paris museum. Medieval people would not have bothered to even argue about it. Why waste oxygen on such utter nonsense? Yet in the modern humanist world, Duchamp’s work is considered an important artistic milestone. In countless classrooms across the world, first-year art students are shown an image of Duchamp’s
Fountain
, and at a sign from the teacher, all hell breaks loose. It is art! No it isn’t! Yes it is! No way! After letting the students release some steam, the teacher focuses the discussion by asking ‘What exactly is art? And how do we determine whether something is a work of art or not?’ After a few more minutes of back and forth, the teacher steers the class in the right direction: ‘Art is anything people think is art, and beauty is in the eye of the beholder.’ If people think that a urinal is a beautiful
work of art – then it is. What higher authority is there that can tell people they are wrong? Today, copies of Duchamp’s masterpiece are presented in some of the most important museums in the world, including the San Francisco Museum of Modern Art, the National Gallery of Canada, the Tate Gallery in London and the Pompidou Centre in Paris. (The copies are placed in the museums’ showrooms, not in the lavatories.)

Such humanist approaches have had a deep impact on the economic field as well. In the Middle Ages, guilds controlled the production process, leaving little room for the initiative or taste of individual artisans and customers. The carpenters’ guild determined what was a good chair, the bakers’ guild defined good bread, and the Meistersinger guild decided which songs were first class and which were rubbish. Meanwhile princes and city councils regulated salaries and prices, occasionally forcing people to buy fixed amounts of goods at a non-negotiable price. In the modern free market, all these guilds, councils and princes have been superseded by a new supreme authority – the free will of the customer.

Suppose Toyota decides to produce the perfect car. It sets up a committee of experts from various fields: it hires the best engineers and designers, brings together the finest physicists and economists, and even consults with several sociologists and psychologists. To be on the safe side, they throw in a Nobel laureate or two, an Oscar-winning actress and some world-famous artists. After five years of research and development, they unveil the perfect car. Millions of vehicles are produced, and shipped to car agencies across the world. Yet nobody buys the car. Does it mean that the customers are making a mistake, and that they don’t know what’s good for them? No. In a free market, the customer is always right. If customers don’t want it, it means that it is not a good car. It doesn’t matter if all the university professors and all the priests and mullahs cry out from every pulpit that this is a wonderful car – if the customers reject it, it is a bad car. Nobody has the authority to tell customers that they are wrong, and heaven forbid that a government would try to force citizens to buy a particular car against their will.

What’s true of cars is true of all other products. Listen, for example, to Professor Leif Andersson from the University of Uppsala. He specialises in the genetic enhancement of farm animals, in order to create faster-growing pigs, dairy cows that produce more milk, and chickens with extra meat on their bones. In an interview for the newspaper
Haaretz
, reporter Naomi Darom confronted Andersson with the fact that such genetic manipulations might cause much suffering to the animals. Already today ‘enhanced’ dairy cows have such heavy udders that they can barely walk, while ‘upgraded’ chickens cannot even stand up. Professor Andersson had a firm answer: ‘Everything comes back to the individual customer and to the question how much the customer is willing to pay for meat . . . we must remember that it would be impossible to maintain current levels of global meat consumption without the [enhanced] modern chicken . . . if customers ask us only for the cheapest meat possible – that’s what the customers will get . . . Customers need to decide what is most important to them – price, or something else.’
³

Professor Andersson can go to sleep at night with a clean conscience. The fact that customers are buying his enhanced animal products implies that he is meeting their needs and desires and is therefore doing good. By the same logic, if some multinational corporation wants to know whether it lives up to its ‘Don’t be evil’ motto, it need only take a look at its bottom line. If it makes loads of money, it means that millions of people like its products, which implies that it is a force for good. If someone objects and says that people might make the wrong choice, he will be quickly reminded that the customer is always right, and that human feelings are the source of all meaning and authority. If millions of people freely choose to buy the company’s products, who are you to tell them that they are wrong?

Finally, the rise of humanist ideas has revolutionised the educational system too. In the Middle Ages the source of all meaning and authority was external, hence education focused on instilling obedience, memorising scriptures and studying ancient traditions. Teachers presented pupils with a question, and the pupils had to remember how Aristotle, King Solomon or St Thomas Aquinas answered it.

Humanism in Five Images

Humanist Politics: the voter knows best.

© Sadik Gulec/Shutterstock.com.

Humanist Economics: the customer is always right.

© CAMERIQUE/ClassicStock/Corbis.

Humanist Aesthetics: beauty is in the eyes of the beholder. (Marcel Duchamp’s
Fountain
in a special exhibition of modern art at the National Gallery of Scotland.)

© Jeff J Mitchell/Getty Images.

Humanist Ethics: if it feels good – do it!

© Molly Landreth/Getty Images.

Humanist Education: think for yourself!

The Thinker
, 1880–81 (bronze), Rodin, Auguste, Burrell Collection, Glasgow © Culture and Sport Glasgow (Museums)/Bridgeman Images.

In contrast, modern humanist education believes in teaching students to think for themselves. It is good to know what Aristotle, Solomon and Aquinas thought about politics, art and economics; yet since the supreme source of meaning and authority lies within ourselves, it is far more important to know what
you
think about these matters. Ask a teacher – whether in kindergarten, school or college – what she is trying to teach. ‘Well,’ she will answer, ‘I teach the kids history, or quantum physics, or art – but above all I try to teach them to think for themselves.’ It may not always succeed, but that is what humanist education seeks to do.

As the source of meaning and authority was relocated from the sky to human feelings, the nature of the entire cosmos changed. The exterior universe – hitherto teeming with gods, muses, fairies and ghouls – became empty space. The interior world – hitherto an insignificant enclave of crude passions – became deep and rich beyond measure. Angels and demons were transformed from real entities roaming the forests and deserts of the world into inner forces within our own psyche. Heaven and hell too ceased to be real places somewhere above the clouds and below the volcanoes, and were instead interpreted as internal mental states. You experience hell every time you ignite the fires of anger and hatred within your heart; and you enjoy heavenly bliss every time you forgive your enemies, repent your own misdeeds and share your wealth with the poor.

When Nietzsche declared that God is dead, this is what he meant. At least in the West, God has become an abstract idea that some accept and others reject, but it makes little difference either way. In the Middle Ages, without a god I had no source of political, moral and aesthetic authority. I could not tell what was right, good or beautiful. Who could live like that? Today, in contrast, it is very easy not to believe in God, because I pay no price for my unbelief. I can be a complete atheist, and still draw a very rich mix of political, moral and aesthetical values from my inner experience.

If I believe in God at all, it is
my choice
to believe. If my inner self tells me to believe in God – then I believe. I believe because I
feel
God’s presence, and my heart tells me He is there. But if I no longer feel God’s presence, and if my heart suddenly tells me that there is no God – I will cease believing. Either way, the real source of authority is my own feelings. So even while saying that I believe in God, the truth is I have a much stronger belief in my own inner voice.