Start Your Own Business (121 page)

Read Start Your Own Business Online

Authors: Inc The Staff of Entrepreneur Media

BOOK: Start Your Own Business
2.63Mb size Format: txt, pdf, ePub
 
as market research source
 
marketing on.
See
online marketing
 
internet radio advertising
 
interruption insurance
 
inventory control
 
accounting and
 
avoiding excess inventory
 
cash flow and
 
inventory accounting
 
inventory turnover
 
inventory valuation
 
maintaining inventory
 
POS systems and
 
sole suppliers
 
suppliers
 
systems for
 
investment angels
 
investors, finding.
See
equity financing
 
J
 
job applications
 
K
 
key person insurance
 
keywords
 
kiosks, retail
 
L
 
laptop computers
 
last in, first out (LIFO)
 
lawsuits
 
lawyers
 
billing methods of
 
choosing
 
controlling cost of
 
evaluating effectiveness of
 
need for
 
reimbursable expenses and
 
leasing
 
commercial property
 
employees
 
equipment
 
mailing equipment
 
legal advisors.
See
lawyers
 
legal costs
 
legal structures.
See
business structures
 
lemons, purchasing
 
letters of credit
 
leverage ratios
 
liabilities
 
liability insurance
 
life insurance
 
life stages, marketing and
 
lifestyle, goals and
 
light industrial parks
 
limited liability companies (LLC)
 
limited liability partnerships (LLP)
 
limited partnerships
 
line-of-credit loans
 
lines of credit
 
LinkedIn
 
liquidity ratios
 
lists, mailing
 
loan agreements
 
loans
 
applying for
 
banker relationships and
 
government loans
 
loan agreements
 
sources of
 
types of
 
location
 
accessibility and
 
building infrastructure and
 
commercial leases
 
competition and
 
demographics and
 
foot traffic and
 
growth and
 
history of
 
image and
 
location-related expenses
 
ordinances
 
parking and
 
proximity considerations
 
real estate costs
 
rent
 
style of operation and
 
types of
 
utilities
 
worksheet for choosing
 
long-range plans
 
loyalty
 
M
 
magazine advertising
 
mailing equipment
 
leasing, buying vs.
 
for mass mailings
 
types of
 
mailing lists
 
manufacturers
 
market, defining.
See
target market
 
market potential, business ideas and
 
market research
 
of competition
 
of consumers
 
defined
 
e-commerce businesses and
 
of industries
 
primary sources
 
of proposed niche
 
purpose of
 
questions for
 
secondary sources
 
types of
 
marketing.
See also
advertising; public
 
relations
 
brand building.
See
branding
 
direct mail.
See
direct mail advertising
 
office design and
 
online.
See
online marketing
 
planning.
See
marketing plans
 
referrals, asking for
 
with social media.
See
social media marketing
 
target marketing
 
websites and
 
marketing plans
 
market research and.
See
market research
 
marketing budget
 
marketing goals and
 
marketing strategies/tactics and
 
planning checklist
 
situation analysis in
 
target audience and
 
websites and
 
markup
 
meal expenses
 
media outlets
 
mediation
 
Medicare tax
 
mentors
 
MicroLoan Program
 
mini-trials
 
minority-owned businesses
 
misclassification of employees
 
mission statements
 
mobile working
 
motivating customers
 
motor vehicle checks
 
multifunction devices (MFD)
 
N
 
naming your business
 
brainstorming names
 
business identity and
 
coining names
 
criteria for
 
differentiation and
 
“doing business as” names
 
dos and don’ts of
 
marketing and
 
naming firms and
 
trademarks and
 
natural searches
 
necessary expenses
 
negotiating
 
in alternative dispute resolution
 
bargaining positions in
 
bargaining styles in
 
of commercial leases
 
compromising in
 
defined
 
determining wants
 
overview
 
practicing negotiating
 
preparing for
 
process steps
 
sales contracts and
 
net leases
 
net operating loss deduction
 
net profit
 
networking
 
newspaper advertising
 
niche, creating
 
Ning communities
 
noise pollution
 
nonexempt employees
 
nonprofit organizations
 
O
 
office design
 
Office of Women’s Business Ownership (OWBO)
 
online marketing
 
e-mail newsletters for
 
holding visitors’ attention
 
LinkedIn and
 
overview
 
search engines and
 
spam and
 
using affiliates for
 
websites and
 
online presence.
See
websites
 
open market value
 
open-end leases
 
open-to-buy
 
operating cycle
 
operating expenses
 
operating loss deduction
 
operating profit
 
order-filling priorities
 
ordinary expenses
 
organic searches
 
OSHA regulations
 
out-of-home advertising
 
outsourcing
 
overhead insurance
 
P
 
package insurance policies
 
paid search services
 
paid submission
 
partnerships
 
part-time businesses
 
advantages of
 
balancing full-time jobs with
 
disadvantages of
 
family support and
 
financial planning and
 
impact on your life
 
market potential and
 
pay-for-inclusion
 
pay-for-placement
 
paying yourself
 
market worth and
 
options for
 
salary needs
 
tax implications
 
PayPal
 
payroll accounting

Other books

Amish Undercover by Samantha Price
Bones of Faerie by Janni Lee Simner
Trace of Magic by Diana Pharaoh Francis
Deep in the Heart by Sharon Sala
Prince of Magic by Linda Winstead Jones
The Sea-Quel by Mo O'Hara
The Chosen Soul by Heather Killough-Walden