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INDEX

Abine

      
form-filling plug-in,
268

      
MaskMe,
264

      
opt out service,
245–246
,
267
–
268

      
technologies of privacy tools,
261

Aboutmyinfo.org
,
104

AboutTheData.com
,
221–223
,
267

Abstractors,
47–48

AccuData,
63

Accurint,
267

Acquisti, Alessandro,
260
–
261

Acres, John,
25–26
,
190
–
191(fig)
,
222

Acxiom

      
AboutTheData,
221–223
,
267

      
considers paying users for data,
235

      
consumers see files,
219–223
,
252

      
as data broker, data appender,
9
,
63
,
173
,
186

      
favors regulation,
244

      
sells information to casinos,
90

Adam & Eve adult stores,
228–229

Adblock Plus,
260
,
262

Adelson, Sheldon,
216

Adler, Jim,
50
,
100

Adobe Flash,
262

Advantage players,
127
,
129–130

Advertising on mobile devices,
163
,
186–187

African Americans,
76
,
88

Agassi, Andre,
245

Ahn, Tony,
135–136

Airline frequent flyer/loyalty programs,
17
,
24–25
,
38
,
213
,
232

Alba, Diana,
244–245

Alcohol,
76
,
99
,
100
,
124

Alliance Data,
79

Alliant,
251

AlphaBird,
167–169

Amazon,
35
,
71–72
,
100
,
212
,
248

Amazon MYHABIT,
238

American Airlines,
9–10
,
17
,
24
,
162

American Business Information,
82

American Express,
266

American Heart Association,
87

American Name Society,
87
,
88

American Student Marketing,
76
,
241

America's Most Wanted
TV show,
153

Ancestry.com
,
62

Anonymizer.com
,
261
–
263

Anonymous (hacker group),
264

AOL search history data release,
112

Apollo Global Management,
91

Archives.com
,
62
,
66

ARIA Resort and Casino,
77
,
123–124
,
125(fig)
,
133
,
135–136

Aristotle,
88

Arizona,
195

Arrest booking photos.
See
Mug shots

ASL Marketing,
76

Asterisk,
260

AT&T,
81

Atlantic City casinos,
14–16
,
31
,
175
,
185–186
,
195
,
205
,
217

ATMs,
83
,
93
,
181–182

Auerbach, Dan,
226

Aunt Jemima,
72

Austin, Texas,
108
,
140–142
,
149
,
153–155

BOOK: What Stays in Vegas
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