What Stays in Vegas (48 page)

     
investigated by FTC, Congress,
72–73
,
244

     
opting out processes,
267

     
selling medical data,
108
,
244

     
sued for legal violations,
58–60

Data dossiers

     
of casino customers,
193–200

     
detailing personal information,
19
,
68
,
106
,
267

     
information withheld from consumers,
219–223
,
252

     
for marketing and risk mitigation,
80–81

     
removal processes,
246
,
267

Data scientists,
111
,
158–159
,
163–167

Data Square,
173

Data vaults.
See
Personal data vaults
;
Privacy companies

Data wholesalers,
62–65
,
222

DataBanker.com
,
268

Database mining

     
origins and described,
77–113

     
by Caesars,
6
,
200

     
predictive,
158

DatabaseUSA,
83

Datacoup.com
,
234

Dating websites,
69–70
,
120
,
238

Davis, Chad,
228

Davis, Phil,
174

Davis, Sammy, Jr.,
21

Dawson-Brown, Claire,
151–152

De Niro, Robert,
43

Dead Souls
(Gogol),
84

Dean, Gabriel,
104

Democratic Party,
3
,
80

Demographic information

     
from Acxiom,
80

     
changed to thwart privacy invasion,
106

     
used by data appenders,
173–174

     
of video game and Internet generations,
189

     
without financial details,
211

Department stores,
78
,
113
,
132

Desert Inn,
42

Detectives.
See
Private investigators

Digital Advertising Alliance,
263

Digital Marketing Works,
186

Dion, Celine,
197
,
216–217

Direct Marketing Association (DMA),
61
,
84–85
,
89–90
,
173
,
251

Direct marketing/direct mail marketing

     
compared to online ad targeting,
163

     
opting out,
266

     
as term,
237–238

     
uses sophisticated segmenting,
75–77
,
84–90

Disconnect.me,
160
–
161(fig)
,
262

Discover credit cards,
184

Discrimination based on personal identity,
107–108

Disney World,
219

DNA information shared,
103
,
104
,
110
,
247
,
259

Do Not Call Registry,
246
,
266

DocuSearch,
69–74

DoNotTrackMe,
262

007.com
,
162

DoubleClick,
160

Douglas, Kirk,
47

Downey, Sarah,
245–246
,
267

Dowty, Scott,
181–182

Dropbox,
268

Dstillery,
159–167
,
170
,
248

DuckDuckGo,
264
–
265

Dunn, JoAnne Monfradi,
251

Dyson, Esther,
226

East Germany,
157–158
,
219
,
231

eBay,
160
,
162

The Electric Horseman
movie,
36

Electric Reliability Council of Texas,
140

Electronic Arts,
66

Electronic Frontier Foundation,
226

Electronic Privacy Information Center,
268

Ellis, Brandi,
178

Email,
79
,
263
–
264

Emerge Digital,
169

Epsilon Data Management,
24
,
63
,
79
,
80
,
244
,
252

Equifax,
63
,
266

Eskin, Barbara,
172–173

Ethnic and racial group targeting,
76
,
85–90
,
102

Ethnic Technologies,
87–89

European Union,
246

Excluded Person List,
127

Experian,
63
,
173
,
219
,
252
,
266

Facebook

     
created,
97–98

     
as ad firm,
160
,
162

     
allows users to download personal data,
254

     
Instant Checkmate arrest records ad,
72

     
“likes” suggest personal information,
99–100
,
248

     
privacy levels,
265

     
reveals personal data clues,
98–99
,
134–136
,
212–213

Facial identification.
See
Photo recognition technology

Fair Credit Reporting Act,
59
,
73–74

Family Circle
,
172

FBI fingerprint and criminal history records,
70
,
150

Federal Trade Commission (FTC)

     
complaints against Instant Checkmate,
72–74

     
fines Spokeo,
59
,
239

     
scrutinizes data brokers,
85
,
244
,
246

Fertik, Michael,
226–229
,
234
,
248

Feuer, Jack,
186

Field, Don,
141

Fifth Street Gaming,
133

FileThis,
234

Fill It browser plug-in,
234
,
268

Financial crisis of 2008

     
changes forecasting models,
175

     
impact on Caesars,
6
,
67
,
74
,
91–93

     
impact on Las Vegas,
20

Fine, Randy,
32
,
206

Firefox,
262

Flickr,
150

Florida,
17
,
47
,
63
,
73
,
83
,
138–140
,
228

Flynn, Tom,
131

Flynt, Larry,
153

Fonda, Jane,
47

Ford, Gerald,
41–42

Foursquare,
239

Foxwoods Resort Casino, Connecticut,
93

FoxyProxy,
262

France,
7

Fraud,
60
,
80
.
See also
Click fraud

FTC.
See
Federal Trade Commission

Fulloffashion.com
,
167

Fulltraffic.net
,
168
,
169

Fundwiser.com
,
167

Future of Privacy Forum,
239

Gamble, Fred,
107

Gambling addiction,
35

Gandolfini, James,
36

Gantt, Leon,
219

Gates, Bill,
98

Gaydar,
100

Geico insurance,
234

GenealogyArchives.com
,
61–62

Gerber, Larry,
241

Gibson, Mel,
137–138

Global Cash Access (GCA),
181–183

Gmail,
254
,
263
–
264

Godiva,
173

Gogol, Nikolai,
84

Golden Nugget Casino,
43

Good Housekeeping
,
172

Goodman, Oscar,
1–2
,
32
,
36
,
43
,
240
,
241(fig)

Google

     
changes user rules,
240

     
privacy policy,
263

     
rankings of negative postings, mug shots,
155
,
227

     
as search engine,
70
,
264
–
265

Google ads

     
settings,
263

     
AdWords,
54–55

     
allows users to copy Gmail and calendar data,
254

     
Instant Checkmate arrest records ads,
72–74

     
of PeopleSmart,
66

Google Voice,
260

Government agencies selling to data wholesalers,
62–63
,
65
,
67

Government regulation of data,
58–59
,
186
,
220
,
243–246

GPS tracking (mobile phone location data),
185–188
,
239
,
265

Graepel, Thore,
99

Graf, Steffi,
244–245

Gramm-Leach-Bliley Act (1999),
65

Grant, Hugh,
138

Grant, Susan,
260

Green, Shane,
225–226
,
231–234

Green Stamps,
23

Griffin, Beverly and Robert,
127–130

Griffin Book,
128–130
,
136

Griffin Investigations,
128–130

Guess Who's Coming to Dinner
movie,
42

Gupta, Ajay,
85–89

Gupta, Vinod,
81–83

Hagerty, Harry,
182
,
184

Hall, Marc,
47

The Hangover
movies,
37
,
39
,
217

Harper, Jim,
242

Harrah's,
15(fig)

     
engages Loveman as COO,
10–14

     
financial losses during recession,
91

     
WINet loyalty program,
27

Harrah's Atlantic City,
14–15
,
16
,
31

Harrah's Kansas City,
176
,
179
,
193–195
,
217

Hart, Patti,
18–19
,
189–190
,
216

Harvard Berkman Center for Internet and Society,
263

Harvard bomb threat,
263

Harvard Business School (HBS),
8–12
,
98
,
187
,
206
,
220