What Stays in Vegas (49 page)

The Harvard Crimson
,
97–98

Harvey's Lake Tahoe,
31–32

Health care.
See
Medical data

Health Insurance Portability and Accountability Act (HIPAA),
108
,
244

Hershiser, Orel,
245

The Hidden Persuaders
(Packard),
237

High-limit rooms,
95
,
198–199
,
203

Hinkley, William,
128

Hispanics, marketing to,
87
,
89

Hoffman, Dustin,
36

Holland, Rodney,
179

Hong Kong,
187

Hoofnagle, Chris,
242–243

Hooley, Sean,
105(fig)

Hooters Casino Hotel, Las Vegas,
128

Horse racing,
199
,
200

Horseshoe Casino Cincinnati grand opening,
201–203
,
204(fig)
,
205(fig)

Horseshoe Casinos,
21–22
,
174–175

Howe, Scott,
8
,
220–223
,
244
,
249
,
250
,
251

HP (Hewlett Packard),
159
,
160

HTTPS Everywhere,
262

Hughes, Howard,
42
,
43

Human Rights Campaign,
241

Hushmail,
264

Iamcatwalk.com
,
164
,
169

IBM,
79
,
82
,
158
,
260

Identity theft,
245
,
267

Identity.com
,
265

IGT slot machines.
See
International Game Technology

Illinois,
51
,
144
,
145
,
148
,
152

Illinois State University,
145

IMDB,
111

Imperial Palace,
129

Inc. Magazine
,
169

Incentives for customers to share personal data,
173
,
180
,
228
,
242

India,
9–10
,
85
,
89
,
109–110
,
227

Indiana,
7
,
246

Inflection,
61–63
,
64(fig)
,
66–67

InfoSpace,
59

InfoUSA,
83

Inside Edition
TV program,
155

Instagram,
239

Instant Checkmate,
68–74
,
115
,
117
,
121–122

Insurance

     
auto,
171
,
232
,
234

     
health,
108–109
,
244

     
life,
105

Intel,
66

Intelius,
50
,
56–59
,
68
,
246

Interactive Advertising Bureau,
169

Interest groups as aggregated data,
19
,
186

Internal Revenue Service (IRS),
162

International Game Technology (IGT),
18–19
,
189
,
216

Internet

     
changes meaning of public,
245

     
enables display of mug shots and names,
142

     
free services at the price of personal data,
240–243

     
as non-transparent,
228

     
online anonymity programs,
260

     
privacy companies remove damaging reviews,
226
,
229

     
tools to enhance privacy,
261
–
263

Internet advertising

     
click fraud pollutes online ad traffic,
163–170

     
online behavioral advertising,
157–159

     
surfing patterns, tracking,
159–163

     
unintended consequences,
248–249

     
See also
Google ads
;
Yahoo ads

Internet erotica,
117–122
,
166

Internet Explorer,
262

Intolerable Cruelty
movie,
36

Iraq War (2003),
57

Irvine, California,
63

Irving, Texas,
79
,
151

Italy,
83

iView Systems,
131

Ixquick,
264
–
265

Jablon, Joshua,
76

Jackson, Michael,
138
,
245

Jagger, Mick,
138

Jain, Naveen,
57
,
59

Java software,
262

JavaScript,
262

Jernigan, Carter,
101

Jobs, Steve,
232

Johnson, Gerald, II,
87

Jolie, Angelina,
47

JPMorgan Chase,
252

Jumptap,
186

Kansas City, Missouri,
176
,
179
,
193
,
217

Kanter, Joshua

     
background,
75–76

     
on geographic segments,
217

     
hired as Caesars' personal data guru,
93–96

     
revamps no outside data policy,
188–189
,
210
–
214(fig)
,
253–254

     
revamps Total Awards,
176–179

     
on slot machines,
189

     
Sunshine Test,
213
–
214(fig)
,
251

     
on third-party access to customers' data,
182–183

Khuzami, Robert,
83

Kibak, Kris,
69–73
,
122

Kiev, Ukraine,
58
,
66–67

King, Martin Luther, Jr,
137–138

Kinsey Institute,
248

Kivilis, Netta,
238–239

Kosinski, Michal,
99–100

Kostel, Daniel,
36–40
,
171–172
,
175
,
176
,
196–200

Koster, John,
178

Kristen Bright (imaginary Instant Checkmate spokesperson),
72
,
115–122

Kurspahic, Tarik,
231–234

LA Times
,
55

LaBarba, Janet,
143–144
,
150

Ladies' Home Journal
,
172

Laine, Frankie,
32

Lake Tahoe casinos,
23
,
31
,
185–186

Lansky, Meyer,
43

LaRue, Eddie,
22
,
32
,
43–45

Las Vegas,
2(fig)
,
5(fig)

     
Boulevard,
4
,
36
,
209

     
Clark County Recorder's office,
47–49
,
62–63
,
244–245

     
as data collection machine,
4–6

     
post-9/11,
1–2

     
See also
Casinos

Las Vegas Police,
134–135
,
153–154
,
245

Las Vegas Sands Corporation,
216

Lavabit,
264

Lawsuits

     
against casinos, Griffin,
129–130

     
class-actions against data brokers,
59–60

     
curtail security, personal data traffic,
130
,
151–152

     
against mug shot websites,
73
,
154–155

     
for privacy breaches,
111–112
,
246

Leighton, Robert,
258

Leonsis, Ted,
232

Lewis, Harry,
97–98
,
118
,
136

Lexis,
48

LexisNexis,
267

License plate recognition,
132
,
247–248

Lillian, Donna,
86–87
,
88

LinkedIn profiles,
104
,
107
,
227
,
265

List Service Direct,
89

Localytics,
187

LocatePlus Holdings Corporation,
60

Lombardi, Rick,
65

Los Angeles,
36
,
48
,
49
,
117
,
169
,
175
,
226

Loveman, Gary,
13(fig)
,
205(fig)

     
background,
4–14

     
on casino perks and incentives,
172
,
197–198

     
cell phone ads based on location data,
187

     
on changes due to financial crisis,
91–92
,
175

     
on data analytics' strengths, limitations,
10–11
,
18
,
214–216

     
on debt issues vs. operations,
203–206

     
on direct marketing,
76

     
on gathering personal data, targeting,
35
,
77–78
,
90
,
174
,
217–219

     
on Total Rewards revamp,
179

     
on usability of photo recognition,
132–133

Lowrey, Thomas, IV,
73

Loyalty programs

     
of airlines,
24–25
,
219
,
232

     
cards used for security and surveillance,
124

     
compared to mobile phone customer tracking,
188

     
data not shared with others,
250–251

     
early slot machine point tickets,
23

     
enable collection of personal data,
17–18

     
Godiva,
173

     
incentives for customers to share personal data,
171–173

     
stolen cards scheme revealed by Facebook,
135–136

     
See also
Total Rewards loyalty program

LSSiDATA,
65

Luxor,
209

Macau operating licenses,
214–216

Mail-order businesses,
77–78

Malaysia,
246

Malware,
166
,
262

Mandalay Bay Hotel, Las Vegas,
84
,
209

Manes, Justin,
168

Manhattan,
31
,
78
,
149
,
163
,
227

Map Network,
231

Marcus, Richard,
129