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Authors: Rick Perlstein

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186 BMG to Yerger letter: White with Gill,
Suite 3505,
78.
186 For White's post-election meeting with BMG and plans for December meeting, see White with Gill,
Suite
3505, 87-91.
186
“This meeting will determine”:
White to Rusher, October 18, 1962, WAR, Box 155/5. For meeting called by Senator Case, see NYHT, November 16, 1962.
187 For the Essex Motel meeting: White with Gill, Suite
3505
, 92-101; Theodore H. White,
Making of the President 1964
(New York: Atheneum, 1965), 116; Novak,
Agony of the GOP,
127; colored map in FCW, White/“Primaries, maps, etc.”; and Rusher interview.
“Look, everybody's been talking”:
Edwards,
Goldwater,
164.
187
The next morning, back in Alabama:
Grenier to White, December 5, 1962, FCW, Box 19/“Alabama.”
187
“A secret, highly confidential”:
White with Gill,
Suite 3505,
104.
“SECRET MEET TO PUSH GOLDWATER”: San Francisco Examiner,
December 4, 1961, A1.
“GOLDWATER '64 BOOM”:
NYHT, December 4, 1962. The editorial was December 5, 1962. Alsop's conclusion—and perhaps the earliest use of the phrase “Southern strategy”—is in undated clip, WAR, Box 154/7. The spy's report, with verbatim quotes, ran in
Advance
(Spring 1963).
188 For RNC meeting, see White with Gill,
Suite 3505,
115; and Novak,
Agony of the GOP,
101. For the closed-door session, see
New Haven Register,
December 8, 1962; and undated Alsop clip. An exceptional source for the battle over the Southern strategy is the long exchange of letters between RNC members Katherine Neuberger of New Jersey and Charlton Lyons of Louisiana in WAR, Box 155/7.
188 On the RNC budget crisis, see Kessel,
Goldwater Coalition,
125, 147.
188
“I think you have summed up”:
BMG to Kellar, December 7, 1962, DK, Box 2/Kellar.
189 For the Phoenix Country Club meeting, see “Questions,” December 23, 1962, DK, Box 4/Draft Goldwater Endeavor; and Edwards,
Goldwater,
165.
189 Goldwater meeting with White on January 14: Rusher,
Rise of the Right,
140; White with Gill,
Suite 3505,
115-18.
189 For Scranton inauguration and his tag as “first of the Kennedy Republicans,” see Murray Kempton, “Scranton of Pennsylvania,” TNR, February 16, 1963; and “New Broom,”
Newsweek,
January 27, 1963.
190
Rusher wrote Goldwater:
Rusher to Goldwater, January 18, 1963, WAR, Box 18/Goldwater Correspondence.
Goldwater wrote back:
BMG to Rusher, January 22, 1963, ibid.
Frank Meyer, one of National Review's:
Meyer to BMG, February 11, 1963, ibid.
190
“Would bend every muscle”:
NYT, November 19, 1961.
190 For February 5, 1963, meeting see Rusher interview and White with Gill,
Suite 3505
, 120-22.
191
Half a dozen Suite 3505 leaders:
ibid., 123-26; and Rusher interview.
191
In March he brought Denison Kitchel:
BMG to Kitchel, February 18, 1963, February 25, 1963, and Kitchel to BMG, March 5, 1963, all in AHF, Box 13/21; press release, March 19, 1963, AHF, Box 4/General Correspondence.
Jay Hall, the GM executive, prepared a confidential:
ibid., and “Program,” handwritten, February 23, 1963, DK, Box 4/Draft Goldwater Endeavor.
191
On March
22
Goldwater appeared:
transcript in RAC, Box 10/755.
192
If it hadn't been for Goldwater's interposition:
Novak,
Agony of the GOP,
104; and Smith to White, cc Nichols and Rusher, March 14, 1963, WAR, Box 155/5.
192
Robert Snowden, a Manion confederate:
Kitchel to BMG, March 5, 1963, and BMG to Kitchel, March 8, 1963, in AHF, Box 21/11.
Piles of mail were forwarded:
Paraphernalia in DK, Box 4/Draft Goldwater Endeavor.
192 Dominick's refusal to chair is in White with Gill,
Suite 3505,
128. Preparations for the National Draft Goldwater kickoff are described in Novak,
Agony of the GOP,
129-30.
192 The press conference transcript is in FCW, Box 18.
193
“Another ‘draft Goldwater' movement”:
Novak,
Agony of the GOP,
130. The paraphernalia is in WAR, Box 155/2. O'Donnell's comment to reporters is recalled in Middendorf to O‘Donnell, FCW, Box 8/Peter O'Donnell. For reporters' incredulity at White's group, see Gilbert A. Harrison, “Way Out West: An Interim Report on Barry Goldwater,” TNR, November 23, 1963.
“Barring miracles and accidents”: Newsweek,
April 1, 1963.
193 For Middendorf's visit to Phoenix, see Middendorf to BMG, April 5, 1963, FCW, Box 18/Goldwater Correspondence. Their strategy memo is in WAR, Box 155/6.
193
Shortly before O'Donnell's press conference:
Kitchell to Kellar, April 8, 1963, DK, Box 2/Kellar.
194
A band of reporters cornered him:
Novak,
Agony of the GOP,
131.
The National Draft Goldwater Committee chose:
White,
Suite 3505,
135. For Independence Day plans, see Viguerie to White, April 11, 1963, and Don Shafto resume, in FCW, Box 19/Rally.
194 For NAR turning down endorsements and phone call with BMG, see Novak,
Agony of the GOP,
115-16.
194 For NAR's unsuccessful marriage, and his affairs, see Reich,
The Life of Nelson A. Rockefeller,
71-85, 202, 249-50, 470-76, 542-48 (the quote is on 473).
There were rumors he was dating:
Yerger to White, August 27, 1962, FCW, Box 19/Mississippi.
194 For acceptability of divorced politicians, see Ellen Proxmire,
One Foot in Washington: The Perilous Life of a Senator's Wife
(Washington, D.C.: R. B. Luce, 1964), 2; and Kathleen Hall Jamieson,
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising,
3rd ed. (New York: Oxford University Press, 1996), 108.
195 For his marriage to Happy Murphy, see White,
Making of the President 1964
, 96-103. The
From Here to Eternity
photo is in
Newsweek,
June 3, 1963.
195
“It is the plain fact”:
Lionel Trilling,
The Liberal Imagination: Essays on Literature and Society
(New York: Viking, 1950), ix.
Psychology of Women
and
Modern Woman: The Lost Sex
are quoted in Betty Friedan,
The Feminine Mystique
(New York: Dell, 1984), 158, 119-21.
“I think there is much”:
Adlai Stevenson, “A Purpose for Modem Woman,”
Women's Home Companion,
September 1955.
196 Prescott Bush's speech is in
Time,
June 14, 1963. The minister's censure is in Novak,
Agony of the GOP,
144. NAR's appearance at the women's conference is in Edwards,
Goldwater,
176.
197 For NAR's supporters and the Maryland woman's club, see Novak,
Agony of the GOP,
143. For Dewey, see Ralph de Toledano,
The Winning Side: The Case for Goldwater Republicanism
(New York: MacFadden-Bartel, 1963), 145. The Texas GOP chair and Liz Taylor quote are in
Time,
June 14, 1963.
197 Reinhold Niebuhr and the reaction of clergy is in Novak,
Agony of the GOP,
144; Khrushchev, ibid., 146. For “deadsville” quote, see undated Frank Conniff clip in WAR, Box 154/7. Poll results are in White with Gill,
Suite 3505,
148. Mail to New York congressmen is in NYT, May 26, 1963. The conspiracy theories of NAR and BMG are in Novak,
Agony of the GOP,
145.
197 For NAR's slim support on the ground, see Richard Rovere, “Letter from Washington,”
The New Yorker,
November 3, 1963.
197 The Cuba speech fallout is in Novak,
Agony of the GOP,
106. For “fee” increase, liquor scandal, and newspaper strike, see ibid. and de Toledano,
The Winning Side,
132.
198
On April 20, Oklahoma Republicans:
resolution in DK, Box 4/Draft Goldwater Endeavor.
From Suite 3505, one million copies:
White with Gill,
Suite 3505
, 257.
White was so successful on a California trip:
Richard Burgholz, LAT, April 30, 1963.
Thruston Morton told Fortune:
Richard Whalen,
Taking Sides: A Personal View of America from Kennedy to Nixon to Kennedy
(Boston, Houghton Mifflin,
1974), 101. On the first Evans and Novak column, see Dionne,
Why Americans Hate Politics,
381.
198 For the H. L. Hunt rumor, see BMG to Kress, May 15, 1963, DK, Box 4/Draft Goldwater Endeavor.
“Don't say that,” he implored:
Novak,
Agony of the GOP,
155.
198 For Nixon revival and Jack Paar appearance, see Matthews,
Kennedy and Nixon,
221-22. For packaging of the ASNE speech, see FCW, Box 19/California. For Nixon's approach to White, see White with Tuccille,
Noble Calling,
151-52.
199
That same May
2
:
Novak,
Agony of the GOP,
156. On Romney generally, see B. J. Widdick, “Romney: New Hope for the GOP,”
The Nation,
February 3, 1962. For his 1958 testimony, see Novak,
Agony of the GOP,
90. For his mismatches with his dinner hosts, see ibid., 88. For Knight pulling the plug, see ibid., 156.
199 For “Draft Scranton” movement, McCabe quote, and speaking invitations, see George D. Wolf,
William Warren Scranton: Pennsylvania Statesman
(State College: Penn State Press, 1981), 88-89.
199 For BMG's Massachusetts appearance, see Novak,
Agony of the GOP,
164. For the $1,000 dinner, see White with Gill,
Suite 3505,
149; and Novak,
Agony of the
GOP, 145 (for cable).
200
“I ask myself”:
“GOP's Goldwater: Busting Out All Over,”
Newsweek,
May 20, 1963. The finding that 59 percent of Americans claimed to have voted for JFK is in Alan Brinkley,
Liberalism and Its Discontents
(Cambridge, Mass.: Harvard University Press, 1998), 213. For Kristol quote, see M. Stanton Evans,
The Future of Conservatism
(New York: Holt, Rinehart, and Winston, 1968), 94.
200 BMG's 5 percent pledge is in
Newsweek,
May 20, 1963.
 
II. MOBS
201
“It shall
be
unlawful”:
C. Vann Woodward,
The Strange Career of Jim Crow,
3rd ed. (New York: Oxford University Press, 1973), 118.
In 1957 a local black minister named Fred Shuttlesworth:
Dan T. Carter,
The Politics of Rage: George Wallace, the Origins of the New Conservatism, and the Transformation of American Politics
(Baton Rouge: Louisiana State University Press, 1995), 107, 230.
201 For U.S. Steel, see Carter,
Politics of Rage,
115. For Connor's early career, see Taylor Branch,
Parting the Waters: America in the King Years, 1954-1963
(New York: Touchstone, 1988), 691.
201 My sources for the Birmingham movement are Branch,
Parting the Waters,
689-813; and Taylor Branch,
Pillar of Fire: America in the King Years, 1963-1965
(New York: Simon and Schuster, 1998), 76-95.
202 For “mutual respect and equality of opportunity” quote, see Branch,
Parting the Waters,
737
. “Just as we formerly pointed out”:
ibid., 737-38.
202 The drafting of King's jail letter: ibid., 737-44.
203
“The whole world is watching”:
ibid., 757.
The New York Times displayed:
NYT, May 4, 1963.
203
Pravda reported MONSTROUS:
Branch,
Parting the Waters,
786.
In Massachusetts, Goldwater said: Time,
June 14, 1963.
204
At the White House, Kennedy dined:
Ben Bradlee,
Conversations with Kennedy
(New York: Norton, 1975).
204 Art Hanes's quote is in Carter,
Politics of Rage,
127.
204
“Wherever the problem of race festered”:
“The Jitters,”
Newsweek,
May 27, 1963. The garbage trucks detail is in Branch,
Pillar of Fire,
101.
204
The next day the Newsweek with Goldwater:
“Goldwater in '64?,”
Newsweek,
May 20, 1963. The suggestion of a limitation on the right to demonstrate is in Branch,
Parting the Waters,
808.
205 For one-hundredth anniversary of the Emancipation Proclamation, see Branch,
Pillar of Fire,
26. For aloofness in filibuster debate, see Thomas C. Reeves,
A Question of Character: A Life of John F. Kennedy
(New York: Free Press, 1991), 348. For judicial nominees and “remarkable job” quote, see Branch,
Parting the Waters,
700. For introduction of civil rights legislation in February and civil rights movement reaction, see Edward G. Carmines and James A. Stimson,
Issue Evolution: Race and the Transformation of American Politics
(Princeton, N.J.: Princeton University Press, 1989), 40; and Reeves,
Question of Character,
348-49.
205
One told him that blacks were:
Branch,
Parting the Waters,
693. For Jackson, Mississippi, and Burke Marshall, see ibid., 745.
205 For Wallace's KKK speechwriter, see Carter,
Politics of Rage,
106-7. For Alabama State Troopers, see ibid., 125. RFK's visit to Alabama: ibid., 120. Lingo's deployment in Birmingham is in Branch,
Parting the Waters,
795-96.
206 The African neutralists' message is in Branch, 807.
Senator Tower promised: New York Daily News,
July 6, 1963. The White House action for a strong civil rights bill is in Branch,
Parting the Waters,
808-9.

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