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“These days, foods can contain many other forms of sugar, such as sucrose, fructose, high fructose corn syrup and corn sweeteners. These may be hyped to seem as if they’re more nutritious…but they aren’t.” (From
Old Wives’ Tales
, by Sue Castle)

NOW HEAR THIS

Q:
What makes our ears ring?

A:
“Sometimes, even in a quiet room, we hear noise that seems to come from inside our heads.

“Behind the eardrum is a bony chamber studded with three tiny, movable bones. These bones pick up vibrations from the eardrum. Deeper in the ear is a fluid-filled channel called the
cochlea
. Vibrations from the bones make waves in the fluid, where thousands of hair cells undulate in the sloshing fluid.

“These hair cells are crucial. Somehow, the ripples that pass through them trigger electrical impulses, which travel along the auditory nerve—the hearing nerve—to the brain. The brain translates the signals into sound.

“Hair cells can get hurt by loud noises, or by a knock on the head, impairing their ability to send electrical impulses through the hearing nerve. But some hair cells will be hurt in such a way that they continuously send bursts of electricity to the hearing nerve. In effect, these hair cells are permanently turned on. When the brain receives their signals, it interprets them as sound and we hear a ‘ringing,’ even in a silent room.” (From
How Come?
, by Kathy Wollard)

A group of kangaroos is called a
troop
.

NUKE ‘EM

Q:
Can the microwaves leak out of the box and cook the cook?

A: “
There is extremely little leakage from today’s carefully designed ovens. Moreover, the instant the door is opened, the magnetron shuts off and the microwaves immediately disappear.

“What about the glass door? Microwaves can penetrate glass but not metal, so the glass door is covered with a perforated metal panel so you can see inside, but the microwaves can’t get through because their wavelength (43/4 inches) is simply too big to fit through the holes in the metal panel. There is no basis for the belief that it is hazardous to stand close to an operating microwave oven.” (From
What Einstein Told His Cook
, by Robert L. Wolke)

POLLY WANT A FRIEND?

Q:
How do parrots talk?

A:
“Exactly why parrots can change their calls to make them sound like words is still not understood. Their ability to mimic may possibly be linked with the fact that they are highly social birds. A young parrot in captivity learns the sounds it hears around it and quickly realizes that repeating these sounds brings attention and companionship. This is perhaps a substitute for its normal social life.

“Although they are such good mimics in captivity, parrots do not imitate other sounds in the wild. There are, however, many other species that do: mynah birds and lyrebirds, for example, do mimic the sounds they hear in their everyday lives.” (From
What Makes the World Go Round?
, edited by Jinny Johnson)

CAN YOU HEAR ME NOW?

Q:
Is there sound in space? If so, what’s the speed of sound there?

A:
“No, there is no sound in space. That’s because sound has to travel as a vibration in some material such as air or water or even stone. Since space is essentially empty, it cannot carry sound, at least not the sorts of sound that we are used to.” (From
How Things Work
, by Louis A. Bloomfield)

How did the ancient Egyptians discover leavened bread? One theory By kneading dough with their feet—the yeast between their toes made it rise.

CLASSIC PUBLICITY STUNTS

Advertising costs a lot of money. So why pay for it when you can get the press to spread the word for free? All it takes is a combination of imagination, determination, and no shame whatsoever. These guys were masters at it
.

S
TUNTMAN:
P. T. Barnum
STUNT:
“That is not a real bearded lady,” cried a paying customer at Barnum’s Museum. “It’s a bearded man wearing a dress!” The customer then had Barnum served with a subpoena and took him to court.

IT WORKED!
The trial was a public spectacle as the bearded lady, her husband, and a doctor each testified as to her femininity. Meanwhile, thousands flocked to the museum to judge for themselves. After the trial it came out that Barnum had actually hired the man to sue him…solely to drum up business.

STUNTMAN:
Press agent Marty Weiser
STUNT:
In 1974 Weiser leased a drive-in theater in Los Angeles and invited the press to attend a movie premiere…for horses. Weiser featured a “horsepitality bar” full of “horse d’oeuvres” (popcorn buckets filled with oats). And true to his word, more than 250 horses and their riders paraded into the theater, “parked” in the stalls, and watched the movie.

IT WORKED!
The odd story ran in every newspaper and newscast in town, which attracted huge crowds to the film Weiser was promoting, Mel Brooks’s Western comedy spoof,
Blazing Saddles
.

STUNTMAN:
Press agent Milton Crandall
STUNT:
In 1923 Denver newspapers were tipped off that a whale had been sighted on top of Pikes Peak, a 14,000-foot-high mountain in Colorado. The reporters raced up to the site to see the whale. Sure enough, just beyond the peak, occasional sprays of water shot into the air, while hundreds of spectators gathered below, shouting, “Thar she blows!”

IT WORKED!
The “whale” was actually Crandall hiding just behind the peak shooting sprays of seltzer in the air. And the shouting people were all paid to stand there in the cold for an hour. But it was worth it—for Crandall, anyway. He got just the publicity he was looking for to promote the 1922 movie,
Down to the Sea in Ships
.

STUNTMAN:
A “researcher” calling himself Stuart Little
STUNT:
In the 1940s, Mr. Little started a massive letter-writing campaign to the editors of newspapers across the nation. His beef: He refused to believe government statistics that claimed the average life span of a crow was only 12 years. Little was certain that crows lived longer than that. So in the letters he asked people from all over to send him authenticated reports of old crows. Little just wanted to set the record straight.

IT WORKED!
Thousands responded. Soon
everyone
was talking about old crows. And the makers of Old Crow bourbon whiskey—and the press agent responsible for Stuart Little’s letters—were smiling all the way to the bank.

STUNTMAN:
Publicist Harry Reichenbach
STUNT:
A group of teenage boys walked up to a store window in 1913 and saw a lithograph of a naked young woman standing in a lake. They ogled it for hours. Reichenbach complained to the head of the anti-vice society about the picture’s effect on the young, demanding they come see the outrage. They did, and began a moral crusade against it.

IT WORKED!
The picture was titled
September Morn
. The artist, Paul Chabas, had hired Reichenbach to drum up interest in it. Pretty soon the artist was unable to meet demand. The image showed up in magazines, on calendars, and on cigarette packs. Sailors had the woman tattooed on their forearms. The lithograph sold seven million copies, and the original painting is on display today in the Metropolitan Museum of Art in New York.

STUNTMAN:
Publicist Jim Moran
STUNT:
“Don’t change horses in midstream,” says the old adage. Moran set out to prove it wrong. Wearing an Uncle Sam top hat and tails, he was photographed in the middle of the Truckee River, where he successfully leapt from a black horse to a white one. He’d had been hired by the Republican Party to inspire voters in the 1944 presidential campaign to change parties after three consecutive terms of Democrat Franklin D. Roosevelt.

Tallest monument in the U.S.: The Gateway Arch in St. Louis, at 630 feet.

IT WORKED!
Actually, no, it didn’t. FDR easily defeated Republican Thomas Dewey in the election.

STUNTMAN:
Surrealist Salvador Dalí
STUNT:
In 1939 Dalí was commissioned to create a window display for New York City’s prestigious department store Bonwit Teller. The artist’s design incorporated a female mannequin with a head of roses, ermine fingernails, a green feathered negligee, and a lobster telephone. A male mannequin wore a dinner jacket with 81 glasses of crème de menthe attached to it. Each glass was topped off with a dead fly and a straw. The only furniture in the window was a fur-lined claw-foot tub filled with water and floating narcissi (flowers).

IT WORKED!
When the window was unveiled, the Bonwit Teller staff was outraged; they took it upon themselves to alter the scene without asking the artist. A furious Dalí stomped into the store, tipped the water out of the tub, and pushed it through the plate-glass window. After the police showed up and arrested him, the newspapers wrote about it and radio commentators talked about it. And Dalí’s one-man show—which just happened to be opening that very evening—was packed.

STUNTMAN:
Washington Irving
STUNT:
In October 1809, a notice appeared in the New York
Evening Post
, describing “a small elderly gentleman dressed in an old black coat and cocked hat by the name of KNICKERBOCKER” who had gone missing. In November a notice from Knickerbocker’s landlord stated that he had found a “very curious book” among the old gent’s belongings and if the rent wasn’t paid soon, he would sell it.

IT WORKED!
Soon everyone in New York was talking about the missing author and his mysterious book. When Diedrich Knickerbocker’s book,
A History of New York
, was published in December, everyone wanted to read it. Only later did they discover there was no Knickerbocker, lost or found. The real author of the book, the notices, and the publicity stunt…was Washington Irving.

Windmills originated in Iran.

LITTLE THINGS MEAN A LOT


The devil’s in the details,” says an old proverb. It’s true—the littlest things can cause the biggest problems
.

A
PIECE OF TAPE
In the early morning of June 17, 1972, an $80-a-week security guard named Frank Wills was patrolling the parking garage of an office complex in Washington, D.C., when he noticed that someone had used adhesive tape to prevent a stairwell door from latching. Wills removed the tape and continued on his rounds …but when he returned to the same door at 2:00 a.m., he saw it had been taped
again
. So he called the police, who discovered a team of burglars planting bugs in an office leased by the Democratic National Committee. This “third-rate burglary”—and the coverup that followed—grew into the Watergate scandal that forced President Richard M. Nixon to resign from office in 1974.

A CONVERSION ERROR

On July 23, 1983 the pilots of Air Canada flight 143 was preparing to fly from Montreal to Edmonton, Canada. The device that calculates the amount of fuel needed wasn’t working, so the pilots did the calculations by hand. Part of the process involved converting the volume of fuel to weight. They used the conversion factor of 1.77 pounds/liter…not realizing that on a Boeing 767, fuel is measured in
kilograms
, not pounds. (They should have used the conversion factor of .8 kilograms/liter.) Result: they didn’t load enough fuel to get them to Edmonton. While the plane was cruising at 41,000 feet over Red Lake, Ontario, it suddenly ran out of fuel and both engines quit. The pilots had no choice but to
glide
the 767 to an emergency landing at a former airbase at Gimli, Manitoba, something that the pilots had never trained for and that was not covered in the 767’s emergency manual, since no one ever thought that pilots would be dumb enough to let the plane run out of fuel in mid-air. No one was injured.

Geologically speaking, we live in the Cenozoic era, which began 65 million years ago.

YOU CALL THIS ART?

Ever been in an art gallery and seen something that made you wonder: “Is this really art?” So have we. Is it art just because someone puts it in a gallery? You decide
.

T
HE ARTIST:
Richard Lomas, a New Zealand painter
THE WORKS:
Bug Paintings
THIS IS ART?
In 1991 Lomas was distressed by a comment made by a fellow artist, that painting was dead. Lomas was traveling by van across North America at the time but still wanted to prove his friend wrong. So he strapped a still-wet canvas to the front of his van and drove and drove…and drove. When he finally stopped, the canvas had been reshaped by wind, sun, and a lot of splattered bugs. Inspired by his creation, he has since driven more than 8,000 miles making more “masterpieces.” He’s even strapped his canvases to the front of trains. “My paintings may contain dead matter,” he says, “but they stimulate lively debate.”

THE ARTIST:
SAW Gallery in Ottawa, Canada
THE WORK:
Scatalogue: 30 Years of Crap in Contemporary Art
THIS IS ART?
The gallery’s curator, Stefan St. Laurent, was lamenting that “people who live in this Western society can’t really deal with their own excrement.” So to help them, he commissioned works for an unusual exhibit. The pieces include a sculpture of former prime minister Brian Mulroney holding feces in his outstretched hand, a performance video featuring actors posing with toilets, and last (but not least), a genuine pair of soiled trousers. According to St. Laurent, the show tackled such issues as racism, homophobia, sexism, anti-Semitism, globalization, and consumerism. Visitors were also invited to check out the Scatalogue Boutique, where they could purchase cow-pie clocks.

BOOK: Uncle John’s Unstoppable Bathroom Reader
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