How to Create the Next Facebook: Seeing Your Startup Through, From Idea to IPO (26 page)

thick skin,
79

unsolicited e-mail,
74

visualization,
72
–
73

wrong investor,
75

Prepurchase model,
55

Product development

creativity,
29
–
30

customer satisfaction,
35
,
36

elegant design,
34

Facebook,
32

Groupon company,
37

mobile devices,
39
–
41

MySpace,
33

online sharing,
33
,
34

physical world,
42
–
43

platform concept,
37
–
38

poke function,
37

product engagement,
34
,
35

product feature and category,
31

reactive product design,
38
–
39

social networking component,
31

stealth startup concept,
41
–
42

timing and luck,
30
,
31

Sarbanes-Oxley (SOX) law,
166

S-Corp,
18

Search engine optimization (SEO),
101

Securities and exchange commission (SEC),
165

Service virtualization (SV).
See
Virtual service

Skullcandy company,
6

Synapse tool,
6

Team

adult supervision,
138

co-founder,
139
–
140

compensation strategy,
144
–
145

growth management,
139

hiring decisions,
137

layoffs,
146

outsourcing,
145
–
146

recruitment,
140
–
141

sales people,
143
–
144

Uber engineers hiring,
142
–
143

Total addressable market (TAM),
68

Venture capitals (VCs),
8

carry,
48

firm,
47
,
48

limited partners,
47

seed investors,
57
–
58

venture rounds,
58

Vesting in peace (VIP) concept,
170

Wealth management

alternative investments,
176
–
177

angel investing,
177

asset protection,
177
–
178

core portfolio,
176

GLD,
176

risk
vs
. reward,
176

secondary transactions,
174
–
175

taxes,
177

Zip2,
9

Zuckerberg, M.

Beacon,
10

Bennioff’s CRM software,
7

Facebook

communication tools,
1

IPO prospectus,
1
–
2

popularity and empowering nature,
2

failure businessmen,
10

financial information,
5

Forbes.com,
4

Gmail account,
4

internet companies,
11

lifestyle business,
8

Mint.com,
5

Morse code,
2

Musk’s entrepreneurial journey,
9

National Snowboard company,
5

online social network,
3

Patzer’s pure enthusiasm,
5

philanthropy,
178

Salesforce.com,
7

statements, successful companies,
3
,
4

Steve jobs,
7

telegraph,
2

venture capital,
8

Wirehog,
6